Yeah it's always just felt like ranting into the void to me... maybe that's the point though?

Following pretty extensive validation, our MVP launched last week!

Bright is filling that gap by providing a free platform for SMEs to manage their sustainability journey, leveraging existing knowledge, AI tools, plugging into a community of similar SMEs and connecting with the Sustainable economy.

Many of them who can afford to turn to consultants to help them, but the quality of expertise on offer is shockingly varied.
Some of the consultants I've come across are fantastic, others... less so. And the upshot is stretched SME leaders with less money and no more idea of how to move forward.

Why bother? Well alongside building a startup, I build ventures for a living, both as a fractional PM for startups and acting as a product co-founder for venture builders

I thought it would be interesting to keep a daily diary of the travails of start-up success (or as is most statistically probably, failure)