Will Luton
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willluton.bsky.social
Will Luton
@willluton.bsky.social
Game product/design person.
Ex Rovio & SEGA.
Founder @ Village Studio & Department of Play.
ADHD. Serial hobbyist.
Million-plus a week.
March 18, 2025 at 8:24 PM
Just make up a number that seems absurd, then double it. What they gonna do? Fact check you?

We’re post truth, Caspar.
March 18, 2025 at 6:19 PM
I’ve been through this. Once it’s all built you’ll also need three PhDs building and improving seed generation for dynamic difficulty with novel machine learning.
March 18, 2025 at 6:11 PM
The watch is also featured in game, so this might be a decent investment. Has an automatic in-house movement, so that’s not a crazy price.
March 11, 2025 at 3:28 PM
The guide, still locked on the screen, replied: “Yeah, it normally takes longer than that”.

Anyway, we took it.

Good house.
March 9, 2025 at 8:21 PM
I was viewing a student house, and there was a little B&W TV in the corner of the room.

Harold was strangling a man.

The current tenant showing us around stopped.

He said, low, to himself: “Go on Harold”.

The stranglee drops to the floor.

To break the tension I said: “That was quick.”
March 9, 2025 at 8:21 PM
We’re not trying to survive the games industry, we’re all just pass through.
March 9, 2025 at 8:13 PM
I have wondered, as I’m sure many have, is the end of the journey? Will I go follow one of my other passions? For me, that seems unlikely. But if it does happen, I’m okay with it.

If it feels like the end of your journey too, that is good. Another path is ahead.
March 9, 2025 at 8:13 PM
Right now we’re in a collective bad time. But it will change for us individually and collectively. These hard years, as painful as they are, will make the good times good.
March 9, 2025 at 8:13 PM
The philosopher Boethius said: “Good times pass way, but then so do the bad. Mutability is our tragedy, but also our hope.”
March 9, 2025 at 8:13 PM
Accept chance. What happens to you is mostly lucky. You might shake the dice, but you don’t control them. Layoffs, promotions, hits, failures, boom, bust.

When starting my consulting biz, my buddy Jas once told me: Don’t get too cocky in the good times, don’t feel too down in the bad times.
March 9, 2025 at 8:13 PM
Look after yourself. Eat well, sleep and exercise. Life feels better when you do these things. Also, practice kindness towards yourself. It’s hard but worthwhile.
March 9, 2025 at 8:13 PM
Gain independence. You can’t be fired by you! Knowing what money is in the bank and where you stand brings massive stability and peace of mind. Plus you get to work how you want to work.
March 9, 2025 at 8:13 PM
Don’t be a snob. There are lots of different niches in games and there’s lots of opinions. Don’t get caught up in what is being bashed. Try all types of games and be open to them. You don’t know where they will lead.
March 9, 2025 at 8:13 PM