on the outside: calm, strategic, zero furball coughs.

on the inside:

here's what you should do today. 

support your friends.
hype their work.
kneed bread on their back.

in that order.

all of us sophisticated SMMs know that to slip past the algorithm, you have to go low... really low........

like under the cabinet. 
flatten yourself out, like any cat can do, and slip right through.

i don't always love posting videos of myself, but here it goes. 
i think 2025 was all about showing up. gaining trust. 
i have gained a ton of friends, just by showing up and being myself. 
YOUR personality showing up consistently in spaces where YOUR people hang out.
that is how you gain trust.

everything’s calm. everything’s under control......

and then....
(ding)
(urgent client email appears in inbox)

snakebitten.

sometimes the approval is so close....

you can almost touch it.

them: I know how to do social media, I have a facebook account.  
me:

actual footage of the post flopping

it’s the weekend
and i can’t find one good thing to wear.
not one.
everything screams "that's not this cat"

stating my daily affirmations like:
“i am relaxed. i am confident. i am not about to freak out.”

it's monday. 

let's dive in!