Piyushh Patel
@whatsuppiyush.bsky.social
💰Indie-Hacking, Bootstrapping
🏋️♂️On my way! to building
🔥 http://coolaiphoto.com
🔥 http://backlinkbot.ai
🏋️♂️On my way! to building
🔥 http://coolaiphoto.com
🔥 http://backlinkbot.ai
India’s flagship LLM is embarrassing
↳ It just got 23 downloads on hugging face after 48 hours of launch
Does does that mean that there's a lack of demand for Indic LLMs in India?
↳ The "India needs its own everything" syndrome is the culprit
↳ It just got 23 downloads on hugging face after 48 hours of launch
Does does that mean that there's a lack of demand for Indic LLMs in India?
↳ The "India needs its own everything" syndrome is the culprit
May 25, 2025 at 8:56 AM
India’s flagship LLM is embarrassing
↳ It just got 23 downloads on hugging face after 48 hours of launch
Does does that mean that there's a lack of demand for Indic LLMs in India?
↳ The "India needs its own everything" syndrome is the culprit
↳ It just got 23 downloads on hugging face after 48 hours of launch
Does does that mean that there's a lack of demand for Indic LLMs in India?
↳ The "India needs its own everything" syndrome is the culprit
AI task duration is doubling every 7 months
→ In 2022: AI could work for 1 minute
→ 2025: AI agents work for 30+ minutes
↳ Creating reports, presentations, and code
↳ Searching the entire internet autonomously
↳ Work autonomously
→ In 2022: AI could work for 1 minute
→ 2025: AI agents work for 30+ minutes
↳ Creating reports, presentations, and code
↳ Searching the entire internet autonomously
↳ Work autonomously
May 25, 2025 at 8:48 AM
AI task duration is doubling every 7 months
→ In 2022: AI could work for 1 minute
→ 2025: AI agents work for 30+ minutes
↳ Creating reports, presentations, and code
↳ Searching the entire internet autonomously
↳ Work autonomously
→ In 2022: AI could work for 1 minute
→ 2025: AI agents work for 30+ minutes
↳ Creating reports, presentations, and code
↳ Searching the entire internet autonomously
↳ Work autonomously
The lessons?
• Don't sell products, sell lifestyles
• Own the media, don't just buy ads
• Create culture, don't follow it
• Think decades, not quarters
• Don't sell products, sell lifestyles
• Own the media, don't just buy ads
• Create culture, don't follow it
• Think decades, not quarters
December 4, 2024 at 6:28 AM
The lessons?
• Don't sell products, sell lifestyles
• Own the media, don't just buy ads
• Create culture, don't follow it
• Think decades, not quarters
• Don't sell products, sell lifestyles
• Own the media, don't just buy ads
• Create culture, don't follow it
• Think decades, not quarters
Mateschitz passed away in 2022, worth $25B.
The Thai truck driver's drink had made him Austria's richest person.
Today, Red Bull is worth more than many traditional beverage companies combined.
The Thai truck driver's drink had made him Austria's richest person.
Today, Red Bull is worth more than many traditional beverage companies combined.
December 4, 2024 at 6:28 AM
Mateschitz passed away in 2022, worth $25B.
The Thai truck driver's drink had made him Austria's richest person.
Today, Red Bull is worth more than many traditional beverage companies combined.
The Thai truck driver's drink had made him Austria's richest person.
Today, Red Bull is worth more than many traditional beverage companies combined.
The secret sauce wasn't the drink. It was understanding that people don't buy products.
They buy into ideas.
Red Bull doesn't sell energy drinks.
They sell the promise of adventure, risk, and excitement.
They buy into ideas.
Red Bull doesn't sell energy drinks.
They sell the promise of adventure, risk, and excitement.
December 4, 2024 at 6:28 AM
The secret sauce wasn't the drink. It was understanding that people don't buy products.
They buy into ideas.
Red Bull doesn't sell energy drinks.
They sell the promise of adventure, risk, and excitement.
They buy into ideas.
Red Bull doesn't sell energy drinks.
They sell the promise of adventure, risk, and excitement.
The model worked so well that many forgot what Red Bull actually is: a drink company.
In 2023, they sold 12.1 billion cans worldwide.
From a $1 Thai drink to a global phenomenon that defines extreme sports culture.
In 2023, they sold 12.1 billion cans worldwide.
From a $1 Thai drink to a global phenomenon that defines extreme sports culture.
December 4, 2024 at 6:28 AM
The model worked so well that many forgot what Red Bull actually is: a drink company.
In 2023, they sold 12.1 billion cans worldwide.
From a $1 Thai drink to a global phenomenon that defines extreme sports culture.
In 2023, they sold 12.1 billion cans worldwide.
From a $1 Thai drink to a global phenomenon that defines extreme sports culture.
Their content strategy? Pure genius.
Red Bull Media House produces movies, documentaries, and shows. They don't make ads about extreme sports.
They make extreme sports content people actually want to watch.
They're Netflix meets X Games.
Red Bull Media House produces movies, documentaries, and shows. They don't make ads about extreme sports.
They make extreme sports content people actually want to watch.
They're Netflix meets X Games.
December 4, 2024 at 6:28 AM
Their content strategy? Pure genius.
Red Bull Media House produces movies, documentaries, and shows. They don't make ads about extreme sports.
They make extreme sports content people actually want to watch.
They're Netflix meets X Games.
Red Bull Media House produces movies, documentaries, and shows. They don't make ads about extreme sports.
They make extreme sports content people actually want to watch.
They're Netflix meets X Games.
The numbers are staggering:
• They own 5 football teams
• 2 Formula 1 teams
• A media house
• A record label
• A mobile network
And they still spend 2/3 of their profits on marketing. Not advertising. Marketing.
• They own 5 football teams
• 2 Formula 1 teams
• A media house
• A record label
• A mobile network
And they still spend 2/3 of their profits on marketing. Not advertising. Marketing.
December 4, 2024 at 6:28 AM
The numbers are staggering:
• They own 5 football teams
• 2 Formula 1 teams
• A media house
• A record label
• A mobile network
And they still spend 2/3 of their profits on marketing. Not advertising. Marketing.
• They own 5 football teams
• 2 Formula 1 teams
• A media house
• A record label
• A mobile network
And they still spend 2/3 of their profits on marketing. Not advertising. Marketing.
Dark truth: Early critics called them predatory.
They targeted students, promoting all-night study sessions.
They sponsored extreme sports where athletes died.
But controversy only made them stronger.
Their slogan "Red Bull gives you wings" became cultural shorthand.
They targeted students, promoting all-night study sessions.
They sponsored extreme sports where athletes died.
But controversy only made them stronger.
Their slogan "Red Bull gives you wings" became cultural shorthand.
December 4, 2024 at 6:28 AM
Dark truth: Early critics called them predatory.
They targeted students, promoting all-night study sessions.
They sponsored extreme sports where athletes died.
But controversy only made them stronger.
Their slogan "Red Bull gives you wings" became cultural shorthand.
They targeted students, promoting all-night study sessions.
They sponsored extreme sports where athletes died.
But controversy only made them stronger.
Their slogan "Red Bull gives you wings" became cultural shorthand.
They created their own events. Red Bull didn't sponsor sports - they INVENTED them.
Red Bull Flugtag.
Red Bull Air Race.
Red Bull Cliff Diving.
They weren't selling caffeine. They were selling adrenaline.
And it worked brilliantly.
Red Bull Flugtag.
Red Bull Air Race.
Red Bull Cliff Diving.
They weren't selling caffeine. They were selling adrenaline.
And it worked brilliantly.
December 4, 2024 at 6:28 AM
They created their own events. Red Bull didn't sponsor sports - they INVENTED them.
Red Bull Flugtag.
Red Bull Air Race.
Red Bull Cliff Diving.
They weren't selling caffeine. They were selling adrenaline.
And it worked brilliantly.
Red Bull Flugtag.
Red Bull Air Race.
Red Bull Cliff Diving.
They weren't selling caffeine. They were selling adrenaline.
And it worked brilliantly.
First change? The formula. They carbonated it and sweetened it for Western tastes.
But the genius wasn't in the drink.
It was in the marketing.
They ignored traditional advertising. No TV commercials. No billboards. Instead, they did something revolutionary.
But the genius wasn't in the drink.
It was in the marketing.
They ignored traditional advertising. No TV commercials. No billboards. Instead, they did something revolutionary.
December 4, 2024 at 6:28 AM
First change? The formula. They carbonated it and sweetened it for Western tastes.
But the genius wasn't in the drink.
It was in the marketing.
They ignored traditional advertising. No TV commercials. No billboards. Instead, they did something revolutionary.
But the genius wasn't in the drink.
It was in the marketing.
They ignored traditional advertising. No TV commercials. No billboards. Instead, they did something revolutionary.
He approached Yoovidhya with a proposal: Let's take this drink global.
They each invested $500K and split the company 49/49 (giving 2% to Yoovidhya's son).
But here's what made Mateschitz different:
He didn't want to sell a drink. He wanted to sell a lifestyle.
They each invested $500K and split the company 49/49 (giving 2% to Yoovidhya's son).
But here's what made Mateschitz different:
He didn't want to sell a drink. He wanted to sell a lifestyle.
December 4, 2024 at 6:28 AM
He approached Yoovidhya with a proposal: Let's take this drink global.
They each invested $500K and split the company 49/49 (giving 2% to Yoovidhya's son).
But here's what made Mateschitz different:
He didn't want to sell a drink. He wanted to sell a lifestyle.
They each invested $500K and split the company 49/49 (giving 2% to Yoovidhya's son).
But here's what made Mateschitz different:
He didn't want to sell a drink. He wanted to sell a lifestyle.
Plot twist: Krating Daeng was a cheap syrupy drink selling for $0.50, marketed to Thai truck drivers and laborers.
Created by Chaleo Yoovidhya, it was just one of thousands of "energy drinks" in Asia.
But Mateschitz had a crazy idea.
Created by Chaleo Yoovidhya, it was just one of thousands of "energy drinks" in Asia.
But Mateschitz had a crazy idea.
December 4, 2024 at 6:28 AM
Plot twist: Krating Daeng was a cheap syrupy drink selling for $0.50, marketed to Thai truck drivers and laborers.
Created by Chaleo Yoovidhya, it was just one of thousands of "energy drinks" in Asia.
But Mateschitz had a crazy idea.
Created by Chaleo Yoovidhya, it was just one of thousands of "energy drinks" in Asia.
But Mateschitz had a crazy idea.
1982: Dietrich Mateschitz, an Austrian marketing exec, lands in Thailand.
Jetlagged, he tries a local energy drink called "Krating Daeng" (Thai for red bull).
The drink instantly cures his lag.
But what he saw wasn't just energy in a bottle. He saw potential.
Jetlagged, he tries a local energy drink called "Krating Daeng" (Thai for red bull).
The drink instantly cures his lag.
But what he saw wasn't just energy in a bottle. He saw potential.
December 4, 2024 at 6:28 AM
1982: Dietrich Mateschitz, an Austrian marketing exec, lands in Thailand.
Jetlagged, he tries a local energy drink called "Krating Daeng" (Thai for red bull).
The drink instantly cures his lag.
But what he saw wasn't just energy in a bottle. He saw potential.
Jetlagged, he tries a local energy drink called "Krating Daeng" (Thai for red bull).
The drink instantly cures his lag.
But what he saw wasn't just energy in a bottle. He saw potential.
Red Bull isn't a drink company.
It's a marketing empire that happens to sell drinks.
Most people think they invented the energy drink. They didn't.
They just mastered the art of selling it.
Here's the mind-blowing story of how an Austrian transformed a Thai drink into a $9.8B empire 🧵
It's a marketing empire that happens to sell drinks.
Most people think they invented the energy drink. They didn't.
They just mastered the art of selling it.
Here's the mind-blowing story of how an Austrian transformed a Thai drink into a $9.8B empire 🧵
December 4, 2024 at 6:28 AM
Red Bull isn't a drink company.
It's a marketing empire that happens to sell drinks.
Most people think they invented the energy drink. They didn't.
They just mastered the art of selling it.
Here's the mind-blowing story of how an Austrian transformed a Thai drink into a $9.8B empire 🧵
It's a marketing empire that happens to sell drinks.
Most people think they invented the energy drink. They didn't.
They just mastered the art of selling it.
Here's the mind-blowing story of how an Austrian transformed a Thai drink into a $9.8B empire 🧵
The Flappy Bird story teaches us:
- Success can come when you least expect it
Viral fame has a dark side
- Sometimes walking away is the bravest choice
Money isn't everything
- Even with 90M downloads, peace of mind was worth more than $50K a day.
- Success can come when you least expect it
Viral fame has a dark side
- Sometimes walking away is the bravest choice
Money isn't everything
- Even with 90M downloads, peace of mind was worth more than $50K a day.
December 3, 2024 at 12:12 PM
The Flappy Bird story teaches us:
- Success can come when you least expect it
Viral fame has a dark side
- Sometimes walking away is the bravest choice
Money isn't everything
- Even with 90M downloads, peace of mind was worth more than $50K a day.
- Success can come when you least expect it
Viral fame has a dark side
- Sometimes walking away is the bravest choice
Money isn't everything
- Even with 90M downloads, peace of mind was worth more than $50K a day.
Today, Nguyen still makes games in Vietnam. Simpler ones. Less addictive ones.
He never re-released Flappy Bird despite countless offers. The game that could have made him a billionaire remains deleted. By choice.
He never re-released Flappy Bird despite countless offers. The game that could have made him a billionaire remains deleted. By choice.
December 3, 2024 at 12:12 PM
Today, Nguyen still makes games in Vietnam. Simpler ones. Less addictive ones.
He never re-released Flappy Bird despite countless offers. The game that could have made him a billionaire remains deleted. By choice.
He never re-released Flappy Bird despite countless offers. The game that could have made him a billionaire remains deleted. By choice.
The guilt was eating him alive. He couldn't sleep, knowing his creation was causing addiction.
The money didn't matter. His peace of mind did. In an age where apps fight for our attention, Nguyen did the unthinkable - he chose ethics over profit.
The money didn't matter. His peace of mind did. In an age where apps fight for our attention, Nguyen did the unthinkable - he chose ethics over profit.
December 3, 2024 at 12:12 PM
The guilt was eating him alive. He couldn't sleep, knowing his creation was causing addiction.
The money didn't matter. His peace of mind did. In an age where apps fight for our attention, Nguyen did the unthinkable - he chose ethics over profit.
The money didn't matter. His peace of mind did. In an age where apps fight for our attention, Nguyen did the unthinkable - he chose ethics over profit.
In later interviews, Nguyen revealed the truth: "Flappy Bird was designed to play in a few minutes when you are relaxed.
But it happened to become an addictive product. I think it has become a problem."
But it happened to become an addictive product. I think it has become a problem."
December 3, 2024 at 12:12 PM
In later interviews, Nguyen revealed the truth: "Flappy Bird was designed to play in a few minutes when you are relaxed.
But it happened to become an addictive product. I think it has become a problem."
But it happened to become an addictive product. I think it has become a problem."
True to his word, he deleted the game. At its peak. Making $50K daily. Gone.
Phones with Flappy Bird installed started selling for thousands on eBay.
The game that took 3 days to make had become a collector's item overnight.
Phones with Flappy Bird installed started selling for thousands on eBay.
The game that took 3 days to make had become a collector's item overnight.
December 3, 2024 at 12:12 PM
True to his word, he deleted the game. At its peak. Making $50K daily. Gone.
Phones with Flappy Bird installed started selling for thousands on eBay.
The game that took 3 days to make had become a collector's item overnight.
Phones with Flappy Bird installed started selling for thousands on eBay.
The game that took 3 days to make had become a collector's item overnight.
Then on February 8, 2014, Nguyen tweeted: "I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore."
The internet thought it was a publicity stunt. It wasn't.
The internet thought it was a publicity stunt. It wasn't.
December 3, 2024 at 12:12 PM
Then on February 8, 2014, Nguyen tweeted: "I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore."
The internet thought it was a publicity stunt. It wasn't.
The internet thought it was a publicity stunt. It wasn't.
Death threats started pouring in. Critics accused him of stealing art from Nintendo (he didn't).
Others claimed the game's sudden success was suspicious.
The internet turned toxic
All for a game that was meant to be played "while relaxing."
Others claimed the game's sudden success was suspicious.
The internet turned toxic
All for a game that was meant to be played "while relaxing."
December 3, 2024 at 12:12 PM
Death threats started pouring in. Critics accused him of stealing art from Nintendo (he didn't).
Others claimed the game's sudden success was suspicious.
The internet turned toxic
All for a game that was meant to be played "while relaxing."
Others claimed the game's sudden success was suspicious.
The internet turned toxic
All for a game that was meant to be played "while relaxing."
The media frenzy was intense. Reporters camped outside his house. Every major news outlet wanted an interview.
Rolling Stone found him hiding in a hotel room. The shy programmer from Hanoi was overwhelmed. But that wasn't even the worst part.
Rolling Stone found him hiding in a hotel room. The shy programmer from Hanoi was overwhelmed. But that wasn't even the worst part.
December 3, 2024 at 12:12 PM
The media frenzy was intense. Reporters camped outside his house. Every major news outlet wanted an interview.
Rolling Stone found him hiding in a hotel room. The shy programmer from Hanoi was overwhelmed. But that wasn't even the worst part.
Rolling Stone found him hiding in a hotel room. The shy programmer from Hanoi was overwhelmed. But that wasn't even the worst part.
But success came with a dark side.
Nguyen started receiving thousands of messages daily. Some praised him.
Others blamed him for ruining their lives. "Your game is too addictive!"
"My kids won't stop playing!" "I lost my job because of Flappy Bird!"
Nguyen started receiving thousands of messages daily. Some praised him.
Others blamed him for ruining their lives. "Your game is too addictive!"
"My kids won't stop playing!" "I lost my job because of Flappy Bird!"
December 3, 2024 at 12:12 PM
But success came with a dark side.
Nguyen started receiving thousands of messages daily. Some praised him.
Others blamed him for ruining their lives. "Your game is too addictive!"
"My kids won't stop playing!" "I lost my job because of Flappy Bird!"
Nguyen started receiving thousands of messages daily. Some praised him.
Others blamed him for ruining their lives. "Your game is too addictive!"
"My kids won't stop playing!" "I lost my job because of Flappy Bird!"
In early 2014, the game suddenly exploded.
From 0 to 50 million downloads in just a few weeks. Nguyen was making $50,000 PER DAY from ads.
All from a game he made sitting at his desk after work.
The American Dream? Nah.
This was the Vietnamese Miracle.
From 0 to 50 million downloads in just a few weeks. Nguyen was making $50,000 PER DAY from ads.
All from a game he made sitting at his desk after work.
The American Dream? Nah.
This was the Vietnamese Miracle.
December 3, 2024 at 12:12 PM
In early 2014, the game suddenly exploded.
From 0 to 50 million downloads in just a few weeks. Nguyen was making $50,000 PER DAY from ads.
All from a game he made sitting at his desk after work.
The American Dream? Nah.
This was the Vietnamese Miracle.
From 0 to 50 million downloads in just a few weeks. Nguyen was making $50,000 PER DAY from ads.
All from a game he made sitting at his desk after work.
The American Dream? Nah.
This was the Vietnamese Miracle.