James Whatley
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whatleydude.com
James Whatley
@whatleydude.com
Snr Global Brand Strategist @ the LEGO Group (opinions own, etc). Mainly working on LEGO Games, LEGO Fortnite, Technic, and Ninjago. It's fun. Occasional sender of fivethingsonfriday.com. I got ❤️ for writing, gaming, and figuring stuff out. He/Him.
Going to stay with the Mrs' pals for the weekend.

They don't game.

Might have to smuggle the Switch 2 in my bag.

...

TYPHON MUST DIE.
November 15, 2025 at 11:57 AM
Unrelated.

Not long for this one either...

😁
Working on something reasonably MASSIVE.

Can't wait to show you.
November 15, 2025 at 11:55 AM
'Here are a few shots from yesterday's shoot'

*clicks*

🤯 🥲 ❤️

... it's beautiful.

CAN'T WAIT TO SHOW YOU.

[one of my favourite projects this year]
November 15, 2025 at 11:54 AM
I'm very much enjoying all the discourse about whether or not the Steam Machine will change/ challenge the console market.

Show me the ad campaign and then we'll talk x
November 14, 2025 at 9:26 PM
God tier.
November 14, 2025 at 5:36 PM
Friday.
November 14, 2025 at 5:24 PM
Reposted by James Whatley
happy Partially Muscled Skeleton Stands by the Perimeter Fence and Screams for Thirty Seconds Before Vanishing day
November 14, 2025 at 6:39 AM
A completely normal night in the completely normal game, Arc Raiders. Went into a three-player raid, took down a rocketeer, heard some shouting...

Mate ran over, GOT CHALLENGED TO A POP QUIZ, got the question right, and then won a blueprint 😂

We came over and a dance off ensued!

So wholesome x
November 14, 2025 at 10:16 AM
in
ign.com IGN @ign.com · 1d
An all-new original animated series based on Hideo Kojima's Death Stranding series will "bring to life a new story based on the award-winning Death Stranding video game to life for audiences across the world" in 2027. https://bit.ly/4r31uui
November 13, 2025 at 11:15 PM
Day one of Assassin's Creed Unity be like
do you guys know about the jawbone of St Anthony
November 13, 2025 at 11:14 PM
YESSSSSS 🥰🥰🥰🥰🥰

youtu.be/vitil9qMN6A?...
November 13, 2025 at 8:18 AM
WAKING UP AND BEING TOLD THERE'S NEW ROBYN TO LISTEN TO 🥰♥️😭🥲
November 13, 2025 at 7:57 AM
🥰
🔥Do you realize who you're dealing with?

#LEGOTheLegendofZelda
November 11, 2025 at 9:29 PM
Baby's first Zelda work is heeeeeeere... 🥰

www.ign.com/articles/new...
New Legend of Zelda: Ocarina of Time LEGO Set For 2026 Looks to Feature Ganon - IGN
LEGO has teased a new Legend of Zelda set for 2026, featuring Link, Princess Zelda and... an ominous silhouette.
www.ign.com
November 11, 2025 at 6:55 PM
There are no Toads here.

An absolute travesty.
November 11, 2025 at 12:13 PM
Scene: McKinsey.
Around 11am.
A moment ago the phone rang and now...

'LADS!... *muffled laughter* ...ERE LADS!'

'What is it?'

'WE'VE GOT.... *dying* ..WE'VE GOT...'

'Spit it out man'

'WE'VE GOT WPP ON THE PHONE WANTING HELP WITH STRATEGY. LOOOOL'

www.campaignlive.co.uk/article/wpp-...
WPP brings in McKinsey to advise on strategic review
Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.
www.campaignlive.co.uk
November 10, 2025 at 5:48 PM
New Pokemon or new Metroid?
November 10, 2025 at 12:31 PM
Who's gonna tell 'em?
November 10, 2025 at 9:19 AM
This week's newsletter starts with a recipe recommendation and ends with corporate meeting counsel.

Definitely a more marketing/advertising focused edition this week covering a bunch of stuff BUT purposefully avoiding Christmas.

Because it's November x

www.fivethingsonfriday.com/archive/five...
Five things on Friday #405
This week: marketing + advertising.
www.fivethingsonfriday.com
November 10, 2025 at 7:28 AM
Reposted by James Whatley
Never ever ignore. Worth the click, every damned time #FTOF
I have written a newsletter.

You may have it now.

Here (or in your inbox shortly).

Thanks for reading (or ignoring) x

www.fivethingsonfriday.com/archive/five...
Five things on Friday #405
This week: marketing + advertising.
www.fivethingsonfriday.com
November 9, 2025 at 2:22 PM
That's a s'more-ayyy
November 9, 2025 at 7:21 PM
For reasons that are easily searchable, I will personally never work with One Minute Briefs.

When I was agency side, clients would ask why and would send them publicly available information as to why we wouldn't do that.

I've said all of this before but it bears repeating.

That is all x
November 9, 2025 at 6:02 PM
I have written a newsletter.

You may have it now.

Here (or in your inbox shortly).

Thanks for reading (or ignoring) x

www.fivethingsonfriday.com/archive/five...
Five things on Friday #405
This week: marketing + advertising.
www.fivethingsonfriday.com
November 9, 2025 at 1:27 PM
Arc Raiders chat.

Someone tried to jump me *in the solo queue* while exiting.

I think he didn't know you could still exit while knocked.

Hehehehe.

youtu.be/6Jbx8CUGzAg?...
ARC Raiders: You messed it up.
YouTube video by whatleydude
youtu.be
November 9, 2025 at 1:34 AM