💡 What if I told you healthy soil can slow down climate change? Let’s dig in! 🧵👇

I’ve been thinking about the sentence: the nation is a puzzle. By that, I mean that people create more than a sum of pieces. But if we want that picture to survive, we need diverse pieces instead of standardized tiles.

It is easier to build a picture from tiles, but easy is not what we need.

Happy New Year

I truly hope that this year will be happy. There are many reasons to expect the worst. Therefore, we need all hopes and doings to make the year happy and peaceful.

Full support to everyone trying to save nature, stop wars, prepare for crises, and build trust between people.

Today has been one of the best days in my job. Just before the Christmas holidays, numerous push messages tell about new donations, funding, and other decisions that have been made. It seems that we can make a difference also in 2024.
Thank you all for your support and trust.

What!
The Olympic Committee decided that Russian and Bela-Russian athletes can participate in the Olympic Games in Paris next summer!
Do we let Putin win? Is it really okay to invade and destroy nations and capture, rape, and torture civilians without real penalty?

Finland has been an independent country for 106 years. We’ve had to fight for our independence. Thank you, veterans. I think the most important thing to celebrate today, is the democratic and equal welfare state that made us the happiest nation in the world. That is worth fighting for.

Yesterday, I visited a morning show, #huomentasuomi. We published a music video proposing a new, a bit more modern verse to the national anthem of Finland.

The new song fulfills the national anthem, focusing on soil and shores by bringing the sea into the picture.

youtu.be/UjQJf2HQhe4?...

45 minutes to my first time in television as a managing director of BSAG.

Tomorrow, we shall open downhill skiing season. It is the first time, after being seven years old, that I have a seasonal ticket for skiing.

Slopes in southern Finland are small, but I look forward to spending time with my daughter in Vihti Ski this winter.

I love the winter and the snow.

It is 84 years since Russia, or the Soviet Union as it was called then, launched a full-scale war against Finland.
Our ancestors fought as bravely as Ukrainians fight today. Finland survived due to support from Europe and the USA. Ukraine needs our support more than ever, let's stop Russia now!

Junky Vegan, instead of being BLACK they decided to be GREEN. 5% of Green Weeks sales will be donated to BSAG. Thank you for your support.

Black Friday is a problematic day, and probably there are no winners in that. For retailers, it likely just alters the day of sales, but does it really increase profits? Black Friday is damaging for the globe as it increases sales of vain gadgets. Could we get something better, please?

The first #FinanceNatureSummit was a great event that showed how vital the issue of loss of biodiversity is for businesses. Still, there are not that many actual projects going on. Being the first mover is easy, as the actions needed are relatively simple and local. Let´s do it together! #BSAG