Usama Ejaz
@usamaejaz.bsky.social
I work at SocialBu. https://socialbu.com
The best project management isn't about the perfect tool.
It's about making silence impossible to ignore.
Tasks without comments for 2+ weeks?
Almost always blocked or dead.
The rhythm of communication > any fancy dashboard.
It's about making silence impossible to ignore.
Tasks without comments for 2+ weeks?
Almost always blocked or dead.
The rhythm of communication > any fancy dashboard.
January 20, 2026 at 12:01 PM
The best project management isn't about the perfect tool.
It's about making silence impossible to ignore.
Tasks without comments for 2+ weeks?
Almost always blocked or dead.
The rhythm of communication > any fancy dashboard.
It's about making silence impossible to ignore.
Tasks without comments for 2+ weeks?
Almost always blocked or dead.
The rhythm of communication > any fancy dashboard.
Better UX = Less support burden = More resources for growth
January 20, 2026 at 11:57 AM
Better UX = Less support burden = More resources for growth
Users will forgive you for missing features.
They won't forgive you for breaking existing ones.
They won't forgive you for breaking existing ones.
January 19, 2026 at 2:04 PM
Users will forgive you for missing features.
They won't forgive you for breaking existing ones.
They won't forgive you for breaking existing ones.
Most success comes from boring, reliable work.
January 19, 2026 at 6:50 AM
Most success comes from boring, reliable work.
Quick, small, and part-time wins.
JustBlogged is now a recommended blogging platform for developers :)
links.usamaejaz.com/...
JustBlogged is now a recommended blogging platform for developers :)
links.usamaejaz.com/...
January 18, 2026 at 6:48 PM
Quick, small, and part-time wins.
JustBlogged is now a recommended blogging platform for developers :)
links.usamaejaz.com/...
JustBlogged is now a recommended blogging platform for developers :)
links.usamaejaz.com/...
This is interesting.
And, very helpful.
And, very helpful.
January 17, 2026 at 11:32 AM
This is interesting.
And, very helpful.
And, very helpful.
The best engineering teams don't write perfect code.
They write code that fails fast and fails clearly.
Building SocialBu taught me: bugs aren't mistakes, they're data.
The companies that win aren't the ones without bugs - they're the ones who find and fix them fastest.
They write code that fails fast and fails clearly.
Building SocialBu taught me: bugs aren't mistakes, they're data.
The companies that win aren't the ones without bugs - they're the ones who find and fix them fastest.
January 16, 2026 at 3:50 PM
The best engineering teams don't write perfect code.
They write code that fails fast and fails clearly.
Building SocialBu taught me: bugs aren't mistakes, they're data.
The companies that win aren't the ones without bugs - they're the ones who find and fix them fastest.
They write code that fails fast and fails clearly.
Building SocialBu taught me: bugs aren't mistakes, they're data.
The companies that win aren't the ones without bugs - they're the ones who find and fix them fastest.
Thank you, internet stranger.
You made the post so accurate.
You made the post so accurate.
January 16, 2026 at 11:28 AM
Thank you, internet stranger.
You made the post so accurate.
You made the post so accurate.
The more AI tools you use, the more you lose your "unique style of writing".
For example, tools like Grammarly want to force their own idea of what is considered "normal".
For example, tools like Grammarly want to force their own idea of what is considered "normal".
January 10, 2026 at 5:31 PM
The more AI tools you use, the more you lose your "unique style of writing".
For example, tools like Grammarly want to force their own idea of what is considered "normal".
For example, tools like Grammarly want to force their own idea of what is considered "normal".
Most people have never experienced true delegation - where you hand something off and genuinely forget about it.
No follow-ups. No checking. No drama.
AI agents are giving everyone access to that feeling for the first time.
No follow-ups. No checking. No drama.
AI agents are giving everyone access to that feeling for the first time.
January 7, 2026 at 9:12 AM
Most people have never experienced true delegation - where you hand something off and genuinely forget about it.
No follow-ups. No checking. No drama.
AI agents are giving everyone access to that feeling for the first time.
No follow-ups. No checking. No drama.
AI agents are giving everyone access to that feeling for the first time.
Social media has evolved into "interest media".
Platforms now analyze your behavior across their entire ecosystem to decide what you see, regardless of who you follow.
Platforms now analyze your behavior across their entire ecosystem to decide what you see, regardless of who you follow.
December 26, 2025 at 11:53 AM
Social media has evolved into "interest media".
Platforms now analyze your behavior across their entire ecosystem to decide what you see, regardless of who you follow.
Platforms now analyze your behavior across their entire ecosystem to decide what you see, regardless of who you follow.
Been building SocialBu for years now, and the hardest part isn't the technical challenges or competition.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
December 24, 2025 at 9:02 PM
Been building SocialBu for years now, and the hardest part isn't the technical challenges or competition.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
Your systems should work even when your people can't.
Real growth happens when processes outlast people's availability.
Real growth happens when processes outlast people's availability.
December 24, 2025 at 11:35 AM
Your systems should work even when your people can't.
Real growth happens when processes outlast people's availability.
Real growth happens when processes outlast people's availability.
"How can AI agents use SocialBu without human intervention?"
There is a lot of potential if we answer this question. And, we are working on it.
There is a lot of potential if we answer this question. And, we are working on it.
December 24, 2025 at 10:31 AM
"How can AI agents use SocialBu without human intervention?"
There is a lot of potential if we answer this question. And, we are working on it.
There is a lot of potential if we answer this question. And, we are working on it.
22 items in our SocialBu fixes backlog.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
December 23, 2025 at 9:41 AM
22 items in our SocialBu fixes backlog.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
Facebook's new Andromeda algorithm for ads will flip everything.
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
December 19, 2025 at 2:13 PM
Facebook's new Andromeda algorithm for ads will flip everything.
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
AI-native browsers and agentic browsers will make it incredibly easy to fill out forms and perform data entry tasks.
December 19, 2025 at 10:21 AM
AI-native browsers and agentic browsers will make it incredibly easy to fill out forms and perform data entry tasks.
For some reason, all the new "intelligent" browsers are Mac-only.
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
December 18, 2025 at 8:50 AM
For some reason, all the new "intelligent" browsers are Mac-only.
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
Use AI as an "intern" and not a replacement.
December 18, 2025 at 7:57 AM
Use AI as an "intern" and not a replacement.
Most people are using AI to write faster, but the real opportunity is writing smarter.
Speed matters, but strategic depth wins.
Speed matters, but strategic depth wins.
December 17, 2025 at 2:59 PM
Most people are using AI to write faster, but the real opportunity is writing smarter.
Speed matters, but strategic depth wins.
Speed matters, but strategic depth wins.
TikTok just changed their API permissions again 🤦♂️
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
December 16, 2025 at 12:01 PM
TikTok just changed their API permissions again 🤦♂️
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
December 15, 2025 at 12:24 PM
Perplexity bid on TikTok, knowing they couldn't afford 1% of it.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
December 12, 2025 at 11:24 AM
Perplexity bid on TikTok, knowing they couldn't afford 1% of it.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
We shipped 50+ free AI tools directly into SocialBu!
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Social Media Tools to Boost Your Online Presence | SocialBu
Access free social media tools to enhance your online presence. Simplify your social media management with our free resources.
links.usamaejaz.com
December 11, 2025 at 8:54 AM
We shipped 50+ free AI tools directly into SocialBu!
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Facebook users have purchasing power and intent that TikTok dancers simply don't.
December 9, 2025 at 8:54 PM
Facebook users have purchasing power and intent that TikTok dancers simply don't.