Tech Transparency Project
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Tech Transparency Project
@ttp-updates.bsky.social
The Tech Transparency Project is a research initiative of Campaign for Accountability that investigates the power, influence, & impact of Big Tech. https://www.techtransparencyproject.org
TTP highlighted these tactics in an August 2025 report, explaining that this relationship with the PTA is one of many influence strategies the company uses to shape the public narrative around kids and social media. www.techtransparencyproject.org/articles/ins...
TTP - Inside Meta’s Spin Machine on Kids and Social Media
As Meta comes under growing pressure over its impact on teens, it’s using a range of tactics to move the public narrative in a friendlier direction.
www.techtransparencyproject.org
November 24, 2025 at 7:42 PM
The lawsuit also outlines how Meta’s influence campaign included paying groups like the National Parent Teacher Association to help improve its image and “be a public validator” for its products. www.motleyrice.com/sites/defaul...
November 24, 2025 at 7:42 PM
This suggests that Facebook’s under-reporting of child exploitation to authorities might have stemmed more from the company's lack of motivation to allocate resources, rather than a deficiency in their technical ability to do so.
November 24, 2025 at 7:42 PM
This includes a look at how total Facebook-linked child exploitation cases and the number of cases the platform reported to authorities increased following the passage of FOSTA-SESTA, which created a sex trafficking exception to the legal immunity that platforms usually enjoy.
November 24, 2025 at 7:42 PM
TTP’s full report contains a visual breakdown showing just how much Facebook was either unwilling or unable to tackle its platform’s massive role in the widespread exploitation of children. techtransparencyproject.cdn.prismic.io/techtranspar...
November 24, 2025 at 7:42 PM
The interactive map on the report preview page allows you to see where these cases occurred around the country, and whether Facebook had any role in reporting them. www.techtransparencyproject.org/articles/bro...
November 24, 2025 at 7:42 PM
TTP’s 2020 report analyzed DOJ announcements surrounding child sex trafficking and exploitation cases to determine how many involved Facebook. It found that in the vast majority of cases, FB was *not* the one to flag the abuse to authorities. www.techtransparencyproject.org/articles/bro...
November 24, 2025 at 7:42 PM
The brief, filed as part of a sweeping lawsuit against Meta, TikTok, Snapchat and Google/YouTube, makes myriad allegations of harm, including that “Meta had a high threshold for ‘sex trafficking’ content—and no way to report child sexual content.” time.com/7336204/meta...
7 Allegations Against Meta in Newly Unsealed Filings
Court filings allege Meta tolerated sex trafficking, hid harms to teens, and prioritized growth over user safety for years.
time.com
November 24, 2025 at 7:42 PM
It’s unclear if Meta considers the US one of those countries, but lawmakers are starting to take notice. Last month, two bipartisan members of Congress wrote Mark Zuckerberg demanding answers around TTP’s findings. debbiedingell.house.gov/uploadedfile...
debbiedingell.house.gov
November 7, 2025 at 8:32 PM
According to documents reviewed by Reuters, Meta considered focusing its scam reduction efforts “on countries where it feared near-term regulatory action”—suggesting self-interest may be a stronger motivator than concern for its users.
November 7, 2025 at 8:32 PM
There's also an open question as to whether enforcement actions Meta takes on scammers are permanent.

TTP identified a number of “disabled” advertisers who appeared to have successfully paid Meta to run new ads months after previous ones were flagged for violating Meta policy.
November 7, 2025 at 8:32 PM
Although the Reuters analysis shows a company seemingly aware of the severity of its scam problem, many of the ads identified in TTP’s report were part of a network Meta was made aware of a year ago by TTP and @propublica.org. www.propublica.org/article/face...
Exploiting Meta’s Weaknesses, Deceptive Political Ads Thrived on Facebook and Instagram in Run-Up to Election
Despite Meta's stated commitment to crack down on harmful content, it failed to catch tens of thousands of ads that used false claims and deepfakes of political figures to collect users’ sensitive per...
www.propublica.org
November 7, 2025 at 8:32 PM
Many of the scammers that TTP found—with names like “Medicare Health Benefits USA” and “Senior Health Daily USA"—explicitly target seniors. One ad claimed Trump was giving Medicare recipients a “new spending card,” and led users to call a phone number—a common scam tactic. x.com/i/status/197...
Tech Transparency Project on X: "@propublica @RepAOC @SenWarren Others explicitly targeted seniors. One featured an image of Trump and a voiceover, claiming his “first divine act” as president was giving Medicare recipients a “new spending card.” The ad eventually led users to call a phone number—a common tactic employed by Medicare scammers. https://t.co/pzZBEafy8e" / X
@propublica @RepAOC @SenWarren Others explicitly targeted seniors. One featured an image of Trump and a voiceover, claiming his “first divine act” as president was giving Medicare recipients a “new spending card.” The ad eventually led users to call a phone number—a common tactic employed by Medicare scammers. https://t.co/pzZBEafy8e
x.com
November 7, 2025 at 8:32 PM
These strategies help Meta build a counter-narrative to the idea that its platforms are harming young users—and fend off attempts to regulate its platforms.

Read TTP's full report here: www.techtransparencyproject.org/articles/ins...
TTP - Inside Meta’s Spin Machine on Kids and Social Media
As Meta comes under growing pressure over its impact on teens, it’s using a range of tactics to move the public narrative in a friendlier direction.
www.techtransparencyproject.org
August 26, 2025 at 2:02 PM
Meta has also funded academic research that fosters a more benign view of IG. The topics of study include tech-driven mental health interventions, how social media platforms can enable women entrepreneurs, and the role of Instagram communities in promoting daily fitness activity.
August 26, 2025 at 2:02 PM
Meta has at times framed these “labs” as a separate organization to regulators and others, leaving the impression that an independent entity has signed off on its products.
August 26, 2025 at 2:02 PM
Meta also created a unit called the Trust, Transparency and Control Labs that publishes reports about research and consultations that went into its kid-focused efforts, including IG Teen Accounts, the Messenger Kids app, and the opening of the Horizon Worlds metaverse to teens.
August 26, 2025 at 2:02 PM
The National PTA—one of several parent and child safety groups Meta funds—took part in the rollout of Instagram Teen Accounts, collaborated with Meta on a parent’s guide to IG, and held a series of Meta-sponsored events across the country to promote the IG teen features.
August 26, 2025 at 2:02 PM
The tactics include cultivating a network of paid child advocacy groups that go to bat for Meta in PR campaigns, using a social research “lab” to publish reports in support of its kid-focused products, and funding academic research highlighting positive use cases for Instagram.
August 26, 2025 at 2:02 PM
“On the face of it, it’s wrong,” William Luneburg Jr., a University of Pittsburgh law professor who co-edited a comprehensive lobbying manual published by the American Bar Association told @bloomberg.com. www.bloomberg.com/news/article...
Google Finds Workaround for Lobbying Rules That Omits Big Bosses
It was the end of 2018, and Google’s leaders were tired of being Number One.
www.bloomberg.com
August 14, 2025 at 2:35 PM
Google said the decrease in its lobbying numbers was due to multiple reasons, including a restructuring of the company’s government affairs operation and the pandemic. It said the subsidiary “aligns with how other companies report and fully complies with disclosure laws.”
August 14, 2025 at 2:35 PM
Under the new model, Google’s reported lobbying expenses fell by millions of dollars, and it dropped out of the top 20 corporate lobbying spenders for the first time in nearly a decade. www.techtransparencyproject.org/articles/goo...
TTP - Google ‘Shell Game’ Shields Executive Lobbying from Public View
Google once ranked as the country’s top corporate spender on lobbying, but then its numbers dropped sharply. A little-known legal strategy played a role.
www.techtransparencyproject.org
August 14, 2025 at 2:35 PM