We've all been there where we send an email, feeling confident everything is right, only to realize we forgot an attachment, a link, etc.

John and Katie go into their own horror stories. Full video on our YT channel.

#Data #Emails #Marketing #Business

#ICYMI: In this episode of So What? Katie and John dove into data horror stories, sharing real-world examples of how data quality issues can lead to losing it all

Full video on our YouTube channel

#DataQuality #DataManagement #Bankruptcy #Business

Now what exactly can you expect building your sales playbook? Well, a lot. It will feel overwhelming at first, but remember this is YOUR data, your workings, that created a catered sales book to ensure your ROI goals are met.

Full video on YouTube

#SalesPlaybook #Sales #Business #2026Planning

Data quality is more important than we actually thought. Not only does it affect the inner workings of our analytics, but it is now also changing your algorithm.

Interested in a data audit? Click the link in the thread.

#ICYMI: Having data is great, but it's not enough. What is the quality of that data? How organized is it? How OLD is it? In this week's So What? we discussed data quality audits and why they're important.

Catch the full episode on our YouTube channel

#DataQuality #AI #Audit

#ICYMI: In this episode of So What? we demystified the numerous, often confusing versions of Microsoft Copilot, highlighting the limitations of the enterprise Copilot 365 compared to its consumer counterpart, along with exploring more optimal tools.

#MicrosoftCopilot #AICopilot #EnterpriseAI

#ICYMI: In this anniversary episode of So What? the team explored analyzing YouTube data with generative AI, showcasing how tools like Google Gemini and Colab can unlock insights into content performance and audience engagement.

#YouTubeAnalytics #GenerativeAI #DataScience #YouTubeData

#ICYMI: In this episode of So What? We showcased how to extract insights from qualitative data with AI.

We demonstrated how to gather data from sources like Reddit, apply AI models, and interpret the findings.

Catch the full replay on our YouTube channel!

#AIStrategy #QualitativeData

September 2nd, 2025, the #AICourse everyone has been waiting for will finally be LIVE! Enroll today to ensure you're implementing AI the best way. (Link in comment section)

Pre-order ends TODAY, August 29th, at 11:59pm EST!

#Investment #ROI #Sales #Business #BusinessSkills #Certificate #AICourse

#ICYMI: In this episode of So What? Katie and Chris tackled AI bias benchmark testing, exploring how new AI models sometimes exhibit worse biases than their initial versions, and conducted a field test to quantify gender bias in AI-generated HR rejection letters.

#AIBias #Gemini #ChatGPT #DeepSeek

#ICYMI: In this episode of So What?, yesterday we revisited prompt engineering basics to show how AI models have evolved beyond 2023's simple prompts.

See the full video on our YouTube channel!

#PromptEngineering #AI #MarketingAnalytics #TrustInsights #ArtificialIntelligence #GenerativeAI

#ICYMI: In this episode of So What? Katie and John did a live recording of the Marketing Over Coffee podcast, discussing importance of project management, and also delved into the world of the K-Pop Demon Hunters & comic-con.

#KPopDemonHunters #ComicCon #FanExpo #TaskManagement #MarketingOverCoffee

#ICYMI: Yesterday, in this episode of So What? we showcased how to revamp case studies using generative AI, building an efficient process for creating and refining them using our 5Ps and ICPs.

Check out the full livestream on our YouTube channel

#CaseStudies #GenerativeAI #MarketingStrategy

#ICYMI: In this episode of So What? Katie and John explored using generative AI to align services pages with customer needs. They demonstrated how AI can help score existing content against a rubric and generate task lists for improvement

#GenerativeAI #ContentStrategy #MarketingAI

#ICYMI: In this episode of So What? the team explored how to leverage Generative AI for Web Design. Using AI to create a comprehensive website redesign guide, covering elements like color palettes, typography, and content strategy

Check out the full video on our YouTube Channel!

#GenerativeAI