Thomas Wittig
@tomwittig.bsky.social
Digital Strategist and Optimizer
https://wittigonia.net
@wittigonia.bsky.social
Sharing ≠ Endorsement
https://linkthread.eu/wittigonia
https://wittigonia.net
@wittigonia.bsky.social
Sharing ≠ Endorsement
https://linkthread.eu/wittigonia
📉 The Narrative: "AI Overviews and zero-click searches will destroy organic traffic."
📈 The Reality: (See chart below)
Robust content still wins.
Is anyone else seeing their CTR stabilize or grow post-update? 👇
#SEO #GoogleSearchConsole #DigitalMarketing #AI #TechTrends
📈 The Reality: (See chart below)
Robust content still wins.
Is anyone else seeing their CTR stabilize or grow post-update? 👇
#SEO #GoogleSearchConsole #DigitalMarketing #AI #TechTrends
December 12, 2025 at 6:32 AM
📉 The Narrative: "AI Overviews and zero-click searches will destroy organic traffic."
📈 The Reality: (See chart below)
Robust content still wins.
Is anyone else seeing their CTR stabilize or grow post-update? 👇
#SEO #GoogleSearchConsole #DigitalMarketing #AI #TechTrends
📈 The Reality: (See chart below)
Robust content still wins.
Is anyone else seeing their CTR stabilize or grow post-update? 👇
#SEO #GoogleSearchConsole #DigitalMarketing #AI #TechTrends
Deliverability an email marketing is more important than ever. Key Factors: domain reputation, authenticated traffic, use a reported spam rate, encryption. #marketing
November 9, 2025 at 8:25 PM
Deliverability an email marketing is more important than ever. Key Factors: domain reputation, authenticated traffic, use a reported spam rate, encryption. #marketing
ChatGPT captures a high and stable market share worldwide. But Gemini is catching up in India both on mobile and desktop. #AI via Statcounter
September 29, 2025 at 2:13 PM
ChatGPT captures a high and stable market share worldwide. But Gemini is catching up in India both on mobile and desktop. #AI via Statcounter
When cutting ties and rebranding backfires. Full story: sherwood.news/culture/ea-s... #marketing
September 21, 2025 at 1:48 PM
When cutting ties and rebranding backfires. Full story: sherwood.news/culture/ea-s... #marketing
Very excited about new AI, ML capabilities in #ZohoAnalytics @zoho.com
September 19, 2025 at 10:32 AM
Very excited about new AI, ML capabilities in #ZohoAnalytics @zoho.com
September 17, 2025 at 8:33 PM
Here‘s what their T&Cs say
August 28, 2025 at 5:58 AM
Here‘s what their T&Cs say
Recruiting #SEO und #Marketing Update 2025-Q3 wittigonia.net/de/mitarbeit... // long read in German 🇩🇪 #Recruiting #employerbranding
August 11, 2025 at 12:41 PM
Recruiting #SEO und #Marketing Update 2025-Q3 wittigonia.net/de/mitarbeit... // long read in German 🇩🇪 #Recruiting #employerbranding
Good data point for a pub quiz. And, while a Meta user may be 11x worth, the Positivity of Pinterest is priceless!
… Besides that, CPC is similar and ROAS can be fabulous! Comment with 🤩 and I‘ll post an example
sherwood.news/tech/how-muc... #meta #ads #digitalmarketing
… Besides that, CPC is similar and ROAS can be fabulous! Comment with 🤩 and I‘ll post an example
sherwood.news/tech/how-muc... #meta #ads #digitalmarketing
August 8, 2025 at 7:40 PM
Good data point for a pub quiz. And, while a Meta user may be 11x worth, the Positivity of Pinterest is priceless!
… Besides that, CPC is similar and ROAS can be fabulous! Comment with 🤩 and I‘ll post an example
sherwood.news/tech/how-muc... #meta #ads #digitalmarketing
… Besides that, CPC is similar and ROAS can be fabulous! Comment with 🤩 and I‘ll post an example
sherwood.news/tech/how-muc... #meta #ads #digitalmarketing
For #HRrecruiting in #Germany: I will give a talk about strategies and optimisation.Some @Zoho Recruit best practices. #AI #ATS #AIO wittigonia.net/de/events/mi...
August 5, 2025 at 1:04 PM
For #HRrecruiting in #Germany: I will give a talk about strategies and optimisation.Some @Zoho Recruit best practices. #AI #ATS #AIO wittigonia.net/de/events/mi...
Time to shift gears for companies with major workforce changes wittigonia.net/en/recruitin... #hr
July 31, 2025 at 7:43 AM
Time to shift gears for companies with major workforce changes wittigonia.net/en/recruitin... #hr
Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era ahrefs.com/blog/how-ser... #ahrefs #seo
July 24, 2025 at 4:38 AM
Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era ahrefs.com/blog/how-ser... #ahrefs #seo
Impressions from the Analytics Pioneers summit in Munich. Great to meet the fellow tribe members. #digitalmarketing #analytics
July 6, 2025 at 5:43 PM
Impressions from the Analytics Pioneers summit in Munich. Great to meet the fellow tribe members. #digitalmarketing #analytics
Looking forward to meeting fellow tribe members #analytics
July 4, 2025 at 5:02 AM
Looking forward to meeting fellow tribe members #analytics
Have a good weekend. Go out and enjoy nature.
June 7, 2025 at 5:24 PM
Have a good weekend. Go out and enjoy nature.
Labor Day 2025 – Shaping Change Together!
#AI is transforming the world of work today.
Creator, nurse, marketer, journalist, or developer – digital transformation affects us all.
And it opens doors – for more collaboration, creativity, and humanity in our working lives.
Be the change!
#LaborDay2025
#AI is transforming the world of work today.
Creator, nurse, marketer, journalist, or developer – digital transformation affects us all.
And it opens doors – for more collaboration, creativity, and humanity in our working lives.
Be the change!
#LaborDay2025
May 1, 2025 at 7:17 AM
Labor Day 2025 – Shaping Change Together!
#AI is transforming the world of work today.
Creator, nurse, marketer, journalist, or developer – digital transformation affects us all.
And it opens doors – for more collaboration, creativity, and humanity in our working lives.
Be the change!
#LaborDay2025
#AI is transforming the world of work today.
Creator, nurse, marketer, journalist, or developer – digital transformation affects us all.
And it opens doors – for more collaboration, creativity, and humanity in our working lives.
Be the change!
#LaborDay2025
Competition stimulates innovation and business. With an impact on price levels, availability and investment. As demonstrated again with debut of @deepseek.bsky.social. #ai
February 1, 2025 at 4:55 PM
Competition stimulates innovation and business. With an impact on price levels, availability and investment. As demonstrated again with debut of @deepseek.bsky.social. #ai
How are we doing on recipe schema data? Seems to be safe and performing for now. CTR is even growing. Let‘s keep it up and growing! #seo #digitalmarketing
January 22, 2025 at 8:59 AM
How are we doing on recipe schema data? Seems to be safe and performing for now. CTR is even growing. Let‘s keep it up and growing! #seo #digitalmarketing
4/5 Then it comes down to financial efficiency KPIs: can we generate website visits and conversions at low cost and high volume? Typically, I’m looking at cost per click and cost per conversion. Here we are looking at the hyper efficient campaign in steady state.
January 12, 2025 at 11:27 AM
4/5 Then it comes down to financial efficiency KPIs: can we generate website visits and conversions at low cost and high volume? Typically, I’m looking at cost per click and cost per conversion. Here we are looking at the hyper efficient campaign in steady state.
3/5 Then I’m looking at performance and throughput metrics: click through rate and conversion rates need to be high enough. In this case, the campaign achieved a staggering 26% conversion rate. And this does not even include any micro conversions.
January 12, 2025 at 11:27 AM
3/5 Then I’m looking at performance and throughput metrics: click through rate and conversion rates need to be high enough. In this case, the campaign achieved a staggering 26% conversion rate. And this does not even include any micro conversions.
2/5 First, I look for Volume Metrics: does the campaign generate any conversions or also known as key events? I’m very early on. I’m looking at the impressions and clicks. Key is to find out if demand can be generated and if the campaign reaches some cruising altitude. #ads
January 12, 2025 at 11:27 AM
2/5 First, I look for Volume Metrics: does the campaign generate any conversions or also known as key events? I’m very early on. I’m looking at the impressions and clicks. Key is to find out if demand can be generated and if the campaign reaches some cruising altitude. #ads