The Wayfinders
@thewayfinders.bsky.social
We Build the Future of Learning & Work | Advisory + Discovery & Design Labs + Implementation & Transformation Services: http://setsergroup.com/services
In sports, you’d never step on the court without watching game film. So why walk into a negotiation blind? We explore how AI is bringing the power of the “scouting report” to the boardroom and why deep preparation is the ultimate form of empathy.
The Moneyball Moment for Management
Decoding Partners, Clients, and Competitors
thewayfinders.substack.com
December 18, 2025 at 2:53 PM
In sports, you’d never step on the court without watching game film. So why walk into a negotiation blind? We explore how AI is bringing the power of the “scouting report” to the boardroom and why deep preparation is the ultimate form of empathy.
At Setser Group, we’ve always believed that bigger tables build better futures. This Thanksgiving, we’re grateful for the leaders, teams, and communities who keep showing up with generosity, curiosity, and the courage to make progress together.
A Wayfinder Thanksgiving: Gratitude for the Work We Do Together
Honoring the leaders, teams, and communities who make progress possible.
thewayfinders.substack.com
November 26, 2025 at 11:31 PM
At Setser Group, we’ve always believed that bigger tables build better futures. This Thanksgiving, we’re grateful for the leaders, teams, and communities who keep showing up with generosity, curiosity, and the courage to make progress together.
Educators don’t need the “best” AI. They need the right mix. This week’s Wayfinder breaks down ChatGPT, Gemini, Copilot, Claude, and Perplexity so leaders can build an AI stack that actually lightens the load.
thewayfinders.substack.com/p/your-ai-li...
#EdTech #FutureOfLearning #AIinEducation
thewayfinders.substack.com/p/your-ai-li...
#EdTech #FutureOfLearning #AIinEducation
Your AI Lineup Matters More Than Your AI Leaderboard
A look at the strengths of the major platforms and how educators can assemble a winning mix.
thewayfinders.substack.com
November 23, 2025 at 8:13 PM
Educators don’t need the “best” AI. They need the right mix. This week’s Wayfinder breaks down ChatGPT, Gemini, Copilot, Claude, and Perplexity so leaders can build an AI stack that actually lightens the load.
thewayfinders.substack.com/p/your-ai-li...
#EdTech #FutureOfLearning #AIinEducation
thewayfinders.substack.com/p/your-ai-li...
#EdTech #FutureOfLearning #AIinEducation
Choosing the right AI tool matters more than choosing the most popular one. This week’s Wayfinder shows why educators thrive with a smart tool stack with AI models like ChatGPT, Gemini, Copilot, Claude, and Perplexity, with each doing the job it does best
thewayfinders.substack.com/p/your-ai-li...
thewayfinders.substack.com/p/your-ai-li...
Your AI Lineup Matters More Than Your AI Leaderboard
A look at the strengths of the major platforms and how educators can assemble a winning mix.
thewayfinders.substack.com
November 21, 2025 at 3:45 PM
Choosing the right AI tool matters more than choosing the most popular one. This week’s Wayfinder shows why educators thrive with a smart tool stack with AI models like ChatGPT, Gemini, Copilot, Claude, and Perplexity, with each doing the job it does best
thewayfinders.substack.com/p/your-ai-li...
thewayfinders.substack.com/p/your-ai-li...
The best leaders don’t buy tools. They buy progress.
Today’s Wayfinder breaks down the real “jobs to be done” in the C-suite and how AI can lift the load while keeping human judgment at the center.
Learn more in this week's Wayfinder: thewayfinders.substack.com/p/what-leade...
#JobsToBeDone
Today’s Wayfinder breaks down the real “jobs to be done” in the C-suite and how AI can lift the load while keeping human judgment at the center.
Learn more in this week's Wayfinder: thewayfinders.substack.com/p/what-leade...
#JobsToBeDone
What Leaders Are Really Trying to Get Done (And How AI Helps Them Do It)
Jobs-to-Be-Done for the Age of Intelligent Work
thewayfinders.substack.com
November 14, 2025 at 4:16 PM
The best leaders don’t buy tools. They buy progress.
Today’s Wayfinder breaks down the real “jobs to be done” in the C-suite and how AI can lift the load while keeping human judgment at the center.
Learn more in this week's Wayfinder: thewayfinders.substack.com/p/what-leade...
#JobsToBeDone
Today’s Wayfinder breaks down the real “jobs to be done” in the C-suite and how AI can lift the load while keeping human judgment at the center.
Learn more in this week's Wayfinder: thewayfinders.substack.com/p/what-leade...
#JobsToBeDone
We’re excited to celebrate our collaboration with LearnerStudio on The Future Tech Stack, a blueprint for a human-centered, AI-ready education ecosystem. Bryan Setser was one of the project’s technical advisors. Setser Group is shaping the next era of learning.
The Future Tech Stack: Building Systems That Serve Learners
How an open, interoperable, and human-centered vision is redefining learning for the Age of AI.
thewayfinders.substack.com
November 7, 2025 at 3:44 PM
We’re excited to celebrate our collaboration with LearnerStudio on The Future Tech Stack, a blueprint for a human-centered, AI-ready education ecosystem. Bryan Setser was one of the project’s technical advisors. Setser Group is shaping the next era of learning.
We leveled up.
Setser Group Community has become LearnFree, a global learning platform for real skills, real people, and real impact.
Share it. Use it. Grow with it.
See all the details in our latest Wayfinder →
thewayfinders.substack.com/p/learnfree-...
#LearnFree #DigitalEquity #SetserGroup
Setser Group Community has become LearnFree, a global learning platform for real skills, real people, and real impact.
Share it. Use it. Grow with it.
See all the details in our latest Wayfinder →
thewayfinders.substack.com/p/learnfree-...
#LearnFree #DigitalEquity #SetserGroup
LearnFree: Opening the Future of Free Learning
From community roots to a global platform, see how Setser Group is scaling access, equity, and impact.
thewayfinders.substack.com
November 5, 2025 at 11:51 AM
We leveled up.
Setser Group Community has become LearnFree, a global learning platform for real skills, real people, and real impact.
Share it. Use it. Grow with it.
See all the details in our latest Wayfinder →
thewayfinders.substack.com/p/learnfree-...
#LearnFree #DigitalEquity #SetserGroup
Setser Group Community has become LearnFree, a global learning platform for real skills, real people, and real impact.
Share it. Use it. Grow with it.
See all the details in our latest Wayfinder →
thewayfinders.substack.com/p/learnfree-...
#LearnFree #DigitalEquity #SetserGroup
Learning for everyone, everywhere.
Setser Group Community has evolved into LearnFree, a global platform offering free, skills-based education for all.
Explore the future of accessible learning in this week’s Wayfinder 🔗
thewayfinders.substack.com/p/learnfree-...
#LearnFree #FutureOfLearning
Setser Group Community has evolved into LearnFree, a global platform offering free, skills-based education for all.
Explore the future of accessible learning in this week’s Wayfinder 🔗
thewayfinders.substack.com/p/learnfree-...
#LearnFree #FutureOfLearning
LearnFree: Opening the Future of Free Learning
From community roots to a global platform, see how Setser Group is scaling access, equity, and impact.
thewayfinders.substack.com
October 31, 2025 at 1:07 PM
Learning for everyone, everywhere.
Setser Group Community has evolved into LearnFree, a global platform offering free, skills-based education for all.
Explore the future of accessible learning in this week’s Wayfinder 🔗
thewayfinders.substack.com/p/learnfree-...
#LearnFree #FutureOfLearning
Setser Group Community has evolved into LearnFree, a global platform offering free, skills-based education for all.
Explore the future of accessible learning in this week’s Wayfinder 🔗
thewayfinders.substack.com/p/learnfree-...
#LearnFree #FutureOfLearning
AI is not replacing educators. It’s releasing them!
The CARE Framework helps teachers use AI to gain back time, deepen relationships, and design learning that lasts.
The future of education is human-first, AI-powered. See our latest Wayfinder for details.
thewayfinders.substack.com/p/from-co-te...
The CARE Framework helps teachers use AI to gain back time, deepen relationships, and design learning that lasts.
The future of education is human-first, AI-powered. See our latest Wayfinder for details.
thewayfinders.substack.com/p/from-co-te...
From Co-Teacher to Co-Designer: Rethinking AI in the Classroom
How educators are using the CARE Framework to save time, spark curiosity, and strengthen connection.
thewayfinders.substack.com
October 29, 2025 at 12:07 PM
AI is not replacing educators. It’s releasing them!
The CARE Framework helps teachers use AI to gain back time, deepen relationships, and design learning that lasts.
The future of education is human-first, AI-powered. See our latest Wayfinder for details.
thewayfinders.substack.com/p/from-co-te...
The CARE Framework helps teachers use AI to gain back time, deepen relationships, and design learning that lasts.
The future of education is human-first, AI-powered. See our latest Wayfinder for details.
thewayfinders.substack.com/p/from-co-te...
Want to see what human-first innovation looks like?
The CARE Framework gives educators a 90-day roadmap to plan, prompt, and power up instruction with AI as their co-teacher.
Start your next cycle of innovation today.
thewayfinders.substack.com/p/from-co-te...
#FutureReadySchools #AILeadership
The CARE Framework gives educators a 90-day roadmap to plan, prompt, and power up instruction with AI as their co-teacher.
Start your next cycle of innovation today.
thewayfinders.substack.com/p/from-co-te...
#FutureReadySchools #AILeadership
From Co-Teacher to Co-Designer: Rethinking AI in the Classroom
How educators are using the CARE Framework to save time, spark curiosity, and strengthen connection.
thewayfinders.substack.com
October 26, 2025 at 3:08 PM
Want to see what human-first innovation looks like?
The CARE Framework gives educators a 90-day roadmap to plan, prompt, and power up instruction with AI as their co-teacher.
Start your next cycle of innovation today.
thewayfinders.substack.com/p/from-co-te...
#FutureReadySchools #AILeadership
The CARE Framework gives educators a 90-day roadmap to plan, prompt, and power up instruction with AI as their co-teacher.
Start your next cycle of innovation today.
thewayfinders.substack.com/p/from-co-te...
#FutureReadySchools #AILeadership
Educators are discovering how AI can serve as a co-teacher, not a replacement.
The Wayfinder CARE Framework shows how to save time, personalize learning, and strengthen connection in the age of AI.
See how AI can help you lead from any seat.
thewayfinders.substack.com/p/from-co-te...
The Wayfinder CARE Framework shows how to save time, personalize learning, and strengthen connection in the age of AI.
See how AI can help you lead from any seat.
thewayfinders.substack.com/p/from-co-te...
From Co-Teacher to Co-Designer: Rethinking AI in the Classroom
How educators are using the CARE Framework to save time, spark curiosity, and strengthen connection.
thewayfinders.substack.com
October 24, 2025 at 1:33 PM
Educators are discovering how AI can serve as a co-teacher, not a replacement.
The Wayfinder CARE Framework shows how to save time, personalize learning, and strengthen connection in the age of AI.
See how AI can help you lead from any seat.
thewayfinders.substack.com/p/from-co-te...
The Wayfinder CARE Framework shows how to save time, personalize learning, and strengthen connection in the age of AI.
See how AI can help you lead from any seat.
thewayfinders.substack.com/p/from-co-te...
1/2 Leaders shift through failure.
This week’s Wayfinder distills Bryan Setser’s Growth Shift conversation into a 90-day playbook: learn voraciously, collect expertise, and use AI as a teammate to ship faster and lead stronger.
This week’s Wayfinder distills Bryan Setser’s Growth Shift conversation into a 90-day playbook: learn voraciously, collect expertise, and use AI as a teammate to ship faster and lead stronger.
The Growth Shift: Build What Survives the Storm
Learn how to turn turbulence into traction for your organization.
thewayfinders.substack.com
October 17, 2025 at 1:13 PM
1/2 Leaders shift through failure.
This week’s Wayfinder distills Bryan Setser’s Growth Shift conversation into a 90-day playbook: learn voraciously, collect expertise, and use AI as a teammate to ship faster and lead stronger.
This week’s Wayfinder distills Bryan Setser’s Growth Shift conversation into a 90-day playbook: learn voraciously, collect expertise, and use AI as a teammate to ship faster and lead stronger.
1/2 This week’s Wayfinder explores how AI is transforming language learning into something deeper: empathy, connection, and cultural intelligence.
It’s not about becoming fluent in Spanish or French. It’s about becoming fluent in people.
It’s not about becoming fluent in Spanish or French. It’s about becoming fluent in people.
From “Hola” to Empathy: What AI Teaches Us About Language and Learning
How AI is transforming not just how we learn languages but how we connect across them.
thewayfinders.substack.com
October 10, 2025 at 1:23 PM
1/2 This week’s Wayfinder explores how AI is transforming language learning into something deeper: empathy, connection, and cultural intelligence.
It’s not about becoming fluent in Spanish or French. It’s about becoming fluent in people.
It’s not about becoming fluent in Spanish or French. It’s about becoming fluent in people.
1/2 Education is evolving from isolated classrooms to connected ecosystems.
At Coffee, Community & Conversation and SPARK Talks, Bryan Setser shared how AI, equity, and durable skills can unite schools, communities, and workplaces into one learning network centered on humanity.
At Coffee, Community & Conversation and SPARK Talks, Bryan Setser shared how AI, equity, and durable skills can unite schools, communities, and workplaces into one learning network centered on humanity.
Designing the Future, Together
From Classrooms To Communities, Why AI Must Amplify Humanity
thewayfinders.substack.com
October 7, 2025 at 11:06 AM
1/2 Education is evolving from isolated classrooms to connected ecosystems.
At Coffee, Community & Conversation and SPARK Talks, Bryan Setser shared how AI, equity, and durable skills can unite schools, communities, and workplaces into one learning network centered on humanity.
At Coffee, Community & Conversation and SPARK Talks, Bryan Setser shared how AI, equity, and durable skills can unite schools, communities, and workplaces into one learning network centered on humanity.
1/2 What happens when AI stops being a threat and starts being a teammate?
Over the past two weeks, Bryan Setser shared that answer at Coffee, Community & Conversation and SPARK Talks. His message: AI should amplify humanity, not replace it, and every student deserves that opportunity.
Over the past two weeks, Bryan Setser shared that answer at Coffee, Community & Conversation and SPARK Talks. His message: AI should amplify humanity, not replace it, and every student deserves that opportunity.
Designing the Future, Together
From Classrooms To Communities, Why AI Must Amplify Humanity
thewayfinders.substack.com
October 2, 2025 at 5:21 PM
1/2 What happens when AI stops being a threat and starts being a teammate?
Over the past two weeks, Bryan Setser shared that answer at Coffee, Community & Conversation and SPARK Talks. His message: AI should amplify humanity, not replace it, and every student deserves that opportunity.
Over the past two weeks, Bryan Setser shared that answer at Coffee, Community & Conversation and SPARK Talks. His message: AI should amplify humanity, not replace it, and every student deserves that opportunity.
1/2 New from Wayfinder: Build an Organization Ready for Any Future.
Our first Wayfinder micro-course is live on Substack. Six modules. Twelve steps. One living framework to help your team adapt, innovate, and thrive when the ground shifts.1/2
Our first Wayfinder micro-course is live on Substack. Six modules. Twelve steps. One living framework to help your team adapt, innovate, and thrive when the ground shifts.1/2
Build an Organization Ready for Any Future
A new Wayfinder micro-course, now on Substack
thewayfinders.substack.com
September 26, 2025 at 1:12 PM
1/2 New from Wayfinder: Build an Organization Ready for Any Future.
Our first Wayfinder micro-course is live on Substack. Six modules. Twelve steps. One living framework to help your team adapt, innovate, and thrive when the ground shifts.1/2
Our first Wayfinder micro-course is live on Substack. Six modules. Twelve steps. One living framework to help your team adapt, innovate, and thrive when the ground shifts.1/2
1/2 Trending and going viral don’t establish truth. Verification does.
This week’s Wayfinder breaks down how leaders, educators, and families can fact-check claims in 10 minutes using a 7-step workflow.
This week’s Wayfinder breaks down how leaders, educators, and families can fact-check claims in 10 minutes using a 7-step workflow.
How We Check What’s True (and Teach Others to Do It)
Turning Information Overload Into Fact-Based Action
thewayfinders.substack.com
September 19, 2025 at 1:12 PM
1/2 Trending and going viral don’t establish truth. Verification does.
This week’s Wayfinder breaks down how leaders, educators, and families can fact-check claims in 10 minutes using a 7-step workflow.
This week’s Wayfinder breaks down how leaders, educators, and families can fact-check claims in 10 minutes using a 7-step workflow.
The new Wayfinder is out now: From Attention to Intention. The age of clicks and scrolls is fading. The future belongs to leaders who align with purpose, not just impressions.
Wayfinder: From Attention to Intention
How Any Organization Can Lead As The Intention Economy Rises
setsergroupwayfinder.substack.com
September 12, 2025 at 2:09 PM
The new Wayfinder is out now: From Attention to Intention. The age of clicks and scrolls is fading. The future belongs to leaders who align with purpose, not just impressions.
Ready to amplify impact? Join the journey toward becoming a Super-Educator.
#SuperEducator #AIinEducation #WayfinderAI #TeachingInnovation
#SuperEducator #AIinEducation #WayfinderAI #TeachingInnovation
AI doesn’t create more work for us. It helps us create more meaningful work. In Setser Group’s latest Wayfinder newsletter, discover how AI empowers educators to teach with creativity, empathy, and scale.
setsergroupwayfinder.substack.com/p/from-super...
setsergroupwayfinder.substack.com/p/from-super...
From Superworker to Super-Educator: AI’s Transformative Role in Education
How AI empowers educators to teach with more purpose, creativity, and impact.
setsergroupwayfinder.substack.com
September 5, 2025 at 1:09 PM
Ready to amplify impact? Join the journey toward becoming a Super-Educator.
#SuperEducator #AIinEducation #WayfinderAI #TeachingInnovation
#SuperEducator #AIinEducation #WayfinderAI #TeachingInnovation
AI doesn’t create more work for us. It helps us create more meaningful work. In Setser Group’s latest Wayfinder newsletter, discover how AI empowers educators to teach with creativity, empathy, and scale.
setsergroupwayfinder.substack.com/p/from-super...
setsergroupwayfinder.substack.com/p/from-super...
From Superworker to Super-Educator: AI’s Transformative Role in Education
How AI empowers educators to teach with more purpose, creativity, and impact.
setsergroupwayfinder.substack.com
September 5, 2025 at 1:09 PM
AI doesn’t create more work for us. It helps us create more meaningful work. In Setser Group’s latest Wayfinder newsletter, discover how AI empowers educators to teach with creativity, empathy, and scale.
setsergroupwayfinder.substack.com/p/from-super...
setsergroupwayfinder.substack.com/p/from-super...
1/2 What do Patagonia, Atlassian, and Google have in common?
They each show us how timeless truths like setting a vision, putting people first, and unleashing intrapreneurs shape modern leadership.
They each show us how timeless truths like setting a vision, putting people first, and unleashing intrapreneurs shape modern leadership.
The Fundamentals of Wayfinding
Pairing Timeless Leadership Truths with Today’s AI Tools
setsergroupwayfinder.substack.com
August 29, 2025 at 1:05 PM
1/2 What do Patagonia, Atlassian, and Google have in common?
They each show us how timeless truths like setting a vision, putting people first, and unleashing intrapreneurs shape modern leadership.
They each show us how timeless truths like setting a vision, putting people first, and unleashing intrapreneurs shape modern leadership.
1/2 What does it take to prepare students for an AI-powered world?
Start with curiosity and creativity. Add critical thinking. Then layer in digital tools and AI when the age is right.
Start with curiosity and creativity. Add critical thinking. Then layer in digital tools and AI when the age is right.
From Curiosity to Code: Building the AI Pathway Every Student Deserves
Equip students to grow from playful exploration to ethical, future-ready AI fluency.
setsergroupwayfinder.substack.com
August 26, 2025 at 12:10 PM
1/2 What does it take to prepare students for an AI-powered world?
Start with curiosity and creativity. Add critical thinking. Then layer in digital tools and AI when the age is right.
Start with curiosity and creativity. Add critical thinking. Then layer in digital tools and AI when the age is right.
1/2 Should elementary students use AI? Not yet. First: curiosity, creativity, critical thinking. Then scaffold step by step, from hands-on exploration to digital tools to responsible AI in high school.
From Curiosity to Code: Building the AI Pathway Every Student Deserves
Equip students to grow from playful exploration to ethical, future-ready AI fluency.
setsergroupwayfinder.substack.com
August 22, 2025 at 4:31 PM
1/2 Should elementary students use AI? Not yet. First: curiosity, creativity, critical thinking. Then scaffold step by step, from hands-on exploration to digital tools to responsible AI in high school.
AI can highlight your wins, but only you can bring the meaning behind them.
This week’s Wayfinder explores how humans and AI can tag-team applications to create resumes that stand out to both algorithms and hiring managers.
Read the full issue → setsergroupwayfinder.substack.com/p/why-humans...
This week’s Wayfinder explores how humans and AI can tag-team applications to create resumes that stand out to both algorithms and hiring managers.
Read the full issue → setsergroupwayfinder.substack.com/p/why-humans...
Why Humans and AI Should Tag-Team Every Application
Turn bullet points into a compelling case by combining AI’s data with your story.
setsergroupwayfinder.substack.com
August 18, 2025 at 1:12 PM
AI can highlight your wins, but only you can bring the meaning behind them.
This week’s Wayfinder explores how humans and AI can tag-team applications to create resumes that stand out to both algorithms and hiring managers.
Read the full issue → setsergroupwayfinder.substack.com/p/why-humans...
This week’s Wayfinder explores how humans and AI can tag-team applications to create resumes that stand out to both algorithms and hiring managers.
Read the full issue → setsergroupwayfinder.substack.com/p/why-humans...
Why settle for either/or when it comes to AI and human expertise?
This week’s Wayfinder shows how humans + AI can tag-team every job application, combining the machine’s speed with the heart only you can bring.
This week’s Wayfinder shows how humans + AI can tag-team every job application, combining the machine’s speed with the heart only you can bring.
Why Humans and AI Should Tag-Team Every Application
Turn bullet points into a compelling case by combining AI’s data and with your story.
setsergroupwayfinder.substack.com
August 15, 2025 at 1:17 PM
Why settle for either/or when it comes to AI and human expertise?
This week’s Wayfinder shows how humans + AI can tag-team every job application, combining the machine’s speed with the heart only you can bring.
This week’s Wayfinder shows how humans + AI can tag-team every job application, combining the machine’s speed with the heart only you can bring.