The PRFAQ book
@theprfaq.bsky.social
The PRFAQ Framework is a book by @calbucci.com that adapts Amazon Working Backwards 6-pager framework to work for everyone. Read the book and download free resources on www.theprfaq.com.
Reposted by The PRFAQ book
My book The PRFAQ Framework is now an audiobook on Audible! 🎧
I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.
Listen today!
amzn.to/46JoUNj
I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.
Listen today!
amzn.to/46JoUNj
The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You
Amazon.com: The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You (Audible Audio Edition): Marcelo Calbucci, PRFAQ Lab LLC, Virtual Voice: Books
amzn.to
July 15, 2025 at 6:01 PM
My book The PRFAQ Framework is now an audiobook on Audible! 🎧
I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.
Listen today!
amzn.to/46JoUNj
I thought audio might under-deliver the nuances of content, but so many people asked for it. Gotta listen to your customers.
Listen today!
amzn.to/46JoUNj
Reposted by The PRFAQ book
You’ve been using LLMs wrong to help you with product strategy!
Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.
1/3
Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.
1/3
June 19, 2025 at 9:54 PM
You’ve been using LLMs wrong to help you with product strategy!
Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.
1/3
Sadly, too many “experts” out there (and even tools) will tell you how an LLM will write a PRFAQ for you. That's dumb! Yet, I didn't have an answer on how you must use it the *right* way… until now.
1/3
Reposted by The PRFAQ book
Interested in learning about PRFAQ and Working Backwards and don't have the time to read the book? Join our workshop this Thursday.
It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.
Register today:
👉 www.theprfaq.com/workshop
It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.
Register today:
👉 www.theprfaq.com/workshop
June 9, 2025 at 4:36 PM
Interested in learning about PRFAQ and Working Backwards and don't have the time to read the book? Join our workshop this Thursday.
It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.
Register today:
👉 www.theprfaq.com/workshop
It'll be packed with insights on product discovery, strategy, writing with clarity, engaging your team, and more.
Register today:
👉 www.theprfaq.com/workshop
Reposted by The PRFAQ book
Next week, I'll host the updated version of the PRFAQ & Working Backwards workshop for product managers and founders. Learn how to use the framework to convert a good into a great idea, start with your customer, think critically, and inspire action.
www.theprfaq.com/workshop
www.theprfaq.com/workshop
June 3, 2025 at 3:54 PM
Next week, I'll host the updated version of the PRFAQ & Working Backwards workshop for product managers and founders. Learn how to use the framework to convert a good into a great idea, start with your customer, think critically, and inspire action.
www.theprfaq.com/workshop
www.theprfaq.com/workshop
Reposted by The PRFAQ book
The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context.
My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.
www.theprfaq.com/articles/vib...
My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.
www.theprfaq.com/articles/vib...
From Vibe Coding to Marketing Plans: How PRFAQ Provides AI Context | PRFAQ
www.theprfaq.com
June 2, 2025 at 4:54 PM
The secret to getting powerful results from your LLM isn't just how good your prompt is. It's providing a clear context.
My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.
www.theprfaq.com/articles/vib...
My latest article shows how Amazon's PRFAQ gives AI the exact context it needs to be a better coder, writer, planner, and more.
www.theprfaq.com/articles/vib...
Elevate your strategy skills!
Are you PRFAQ & Working Backwards curious?
In two weeks, I'll be teaching how to use the Amazon battle-tested innovation framework to make better product and business decisions.
Check out: www.theprfaq.com/workshop
In two weeks, I'll be teaching how to use the Amazon battle-tested innovation framework to make better product and business decisions.
Check out: www.theprfaq.com/workshop
May 27, 2025 at 3:03 PM
Elevate your strategy skills!
Reposted by The PRFAQ book
To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week!
Get your copy ASAP!
Go to www.theprfaq.com/buy to get your copy.
*Yes, it's a thing.
Get your copy ASAP!
Go to www.theprfaq.com/buy to get your copy.
*Yes, it's a thing.
May 12, 2025 at 10:15 PM
To celebrate Product Management Day* (May/13), I slashed the price for The PRFAQ Framework book for the entire week!
Get your copy ASAP!
Go to www.theprfaq.com/buy to get your copy.
*Yes, it's a thing.
Get your copy ASAP!
Go to www.theprfaq.com/buy to get your copy.
*Yes, it's a thing.
Reposted by The PRFAQ book
People think they need clarity before writing, when, in fact, writing is how you get clarity.
May 7, 2025 at 8:01 PM
People think they need clarity before writing, when, in fact, writing is how you get clarity.
Reposted by The PRFAQ book
Curious about the Amazon Writing Culture? www.theprfaq.com/articles/ama...
The Amazon Writing Culture | PRFAQ
www.theprfaq.com
May 6, 2025 at 4:56 PM
Curious about the Amazon Writing Culture? www.theprfaq.com/articles/ama...
Reposted by The PRFAQ book
I collaborated with Barry Winata in a great article explaining the details of the PRFAQ and how to innovate better and ship better products for your customers. beesletter.substack.com/p/how-to-use...
How to Use Amazon's Powerful PRFAQ Framework For Any Project | Marcelo Calbucci
Welcome to the 'NewFounder' edition of the newsletter.
beesletter.substack.com
April 30, 2025 at 12:23 AM
I collaborated with Barry Winata in a great article explaining the details of the PRFAQ and how to innovate better and ship better products for your customers. beesletter.substack.com/p/how-to-use...
Reposted by The PRFAQ book
Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products. lu.ma/9sa1b8sn
PRFAQ - Working Backwards Workshop (Beta) · Luma
[This is an experimental workshop for people to learn about the PRFAQ Framework/Working Backwards]
Are you struggling to create an inspiring vision for your…
lu.ma
April 29, 2025 at 8:37 PM
Just a few spots left for the first PRFAQ/Working Backwards workshop I'm hosting next week. Learn how to innovate faster, discover better strategy, and collaborate with your team and leaders to build better products. lu.ma/9sa1b8sn
Reposted by The PRFAQ book
AI or not AI, that’s the question I get asked all the time regarding writing a PRFAQ/Working Backwards. Here's my answer…
www.theprfaq.com/articles/ai-...
www.theprfaq.com/articles/ai-...
Should I use AI to write my PRFAQ? | PRFAQ
www.theprfaq.com
April 21, 2025 at 10:20 PM
AI or not AI, that’s the question I get asked all the time regarding writing a PRFAQ/Working Backwards. Here's my answer…
www.theprfaq.com/articles/ai-...
www.theprfaq.com/articles/ai-...
We are hosting our first workshop! Check it out...
Do you want to learn more about PRFAQ and Working Backwards?
I'm hosting a workshop for you to learn and practice what I included in my book. It's on May 9, and the first one is free.
Check it out on www.theprfaq.com/workshop
I'm hosting a workshop for you to learn and practice what I included in my book. It's on May 9, and the first one is free.
Check it out on www.theprfaq.com/workshop
April 16, 2025 at 3:41 PM
We are hosting our first workshop! Check it out...
Reposted by The PRFAQ book
Teams don’t realize their PRFAQ is answering the wrong questions for where they are on the journey.
I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...
I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...
The Four Types of PRFAQ | PRFAQ
www.theprfaq.com
April 13, 2025 at 11:04 PM
Teams don’t realize their PRFAQ is answering the wrong questions for where they are on the journey.
I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...
I found a simple way to explain the 4 product lifecycle stages—Problem, Solution, Scale, and Performance—and how to right-size your PRFAQ to match.
www.theprfaq.com/articles/the...
Reposted by The PRFAQ book
I had a blast recording this episode of Product Mastery Now with Chad McAllister. We covered product strategy, writing, PRFAQ, and more. www.youtube.com/watch?v=yTwH...
Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci
YouTube video by Product Mastery Now
www.youtube.com
April 7, 2025 at 6:34 PM
I had a blast recording this episode of Product Mastery Now with Chad McAllister. We covered product strategy, writing, PRFAQ, and more. www.youtube.com/watch?v=yTwH...
Time is running out! 🕙
Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥
Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥
For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision!
Use coupon code BSKY20. www.theprfaq.com/buy
Use coupon code BSKY20. www.theprfaq.com/buy
Buy The PRFAQ Framework book: Adapting Amazon’s Innovation Framework to Work for You by Marcelo Calbucci
A system for innovators to think critically, articulate ideas, and inspire action.
www.theprfaq.com
April 7, 2025 at 6:06 PM
Time is running out! 🕙
Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥
Improve your thinking, storytelling, and business strategy to build a better product/business! 🔥
For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision!
Use coupon code BSKY20. www.theprfaq.com/buy
Use coupon code BSKY20. www.theprfaq.com/buy
Buy The PRFAQ Framework book: Adapting Amazon’s Innovation Framework to Work for You by Marcelo Calbucci
A system for innovators to think critically, articulate ideas, and inspire action.
www.theprfaq.com
April 5, 2025 at 3:55 PM
For Bluesky users, we are offering 20% off on the PDF edition of the PRFAQ Framework book for the next 3 days. Improve your product, business, or project chances of success by using this proven method to discover a better strategy and vision!
Use coupon code BSKY20. www.theprfaq.com/buy
Use coupon code BSKY20. www.theprfaq.com/buy
Reposted by The PRFAQ book
Reposted by The PRFAQ book
84% of execs say innovation is key, but only 6% are satisfied with their company's performance! 🤯 Is your company really innovating? The problem isn't ideas, it's execution.
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation
www.linkedin.com/pulse/your-c...
#Innovation
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation
www.linkedin.com/pulse/your-c...
#Innovation
March 27, 2025 at 4:35 AM
84% of execs say innovation is key, but only 6% are satisfied with their company's performance! 🤯 Is your company really innovating? The problem isn't ideas, it's execution.
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation
www.linkedin.com/pulse/your-c...
#Innovation
Read my interview with @calbucci.com on Amazon's PRFAQ: Executing Innovation
www.linkedin.com/pulse/your-c...
#Innovation
Reposted by The PRFAQ book
Divergent and Convergent Thinking are crucial to discover, debate, and decide on a strategy and a vision. www.theprfaq.com/articles/div...
Divergent vs. Convergent Strategy | PRFAQ
www.theprfaq.com
March 23, 2025 at 8:21 PM
Divergent and Convergent Thinking are crucial to discover, debate, and decide on a strategy and a vision. www.theprfaq.com/articles/div...
Reposted by The PRFAQ book
If you are a product leader, startup founder, or innovator interested in learning how the PRFAQ will help you discover, debate, and decide on a vision and a strategy, please, answer this 3-minute survey! Thank you!
👉 maven.com/forms/facac6
👉 maven.com/forms/facac6
maven.com
March 17, 2025 at 8:11 PM
If you are a product leader, startup founder, or innovator interested in learning how the PRFAQ will help you discover, debate, and decide on a vision and a strategy, please, answer this 3-minute survey! Thank you!
👉 maven.com/forms/facac6
👉 maven.com/forms/facac6
Reposted by The PRFAQ book
How to turn big ideas into action?!
www.youtube.com/watch?v=wIYA...
www.youtube.com/watch?v=wIYA...
How to Turn Big Ideas Into Action w/Marcelo Calbucci
YouTube video by Rising Tide Leadership
www.youtube.com
March 17, 2025 at 7:38 PM
How to turn big ideas into action?!
www.youtube.com/watch?v=wIYA...
www.youtube.com/watch?v=wIYA...
Reposted by The PRFAQ book
Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...
Struggling to get buy-in from my leaders? | PRFAQ
www.theprfaq.com
March 17, 2025 at 3:07 AM
Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...
Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...
Struggling to get buy-in from my leaders? | PRFAQ
www.theprfaq.com
March 17, 2025 at 3:07 AM
Struggling to get buy-in from my leaders? www.theprfaq.com/articles/str...