Hi, Chicagoan here. Brandon Johnson has very little to do with the drop in crime because the CPD doesn't listen to Brandon Johnson. Our issues with him are more functional; like his failure to handle the migrant crisis or be balloon loan he wants to take out as a gift to the CTU. He's not good.

I like drama.

However they approach it, the brand position must change. You can't continue to watch the margins drift without asking yourself if it's something you said. I'd be more than happy to talk to some important people about this. Hit me up and let's fix some shit.

Democrats should confront Republican ploys about "efficiency" with their own message of using some of the same tools for "modernization." People should feel entitled to high quality government service, not burdened by its perceived omnipresence. Less "administration" and more "management"...

If Republicans want to portray government as an entity that exists to tell you what to do, Democrats need to own the other side of that coin which is that government is a service provider. The cudgel becomes a platter. From "What are you doing?" to "How can I help you?". It's a needed transition...

And herein lies the opportunity. The brand promise is what it is. It's the tiger in your tank. It's what kills the germs that cause bad breath. But the brand position, you can flip that anytime you want. If we're selling government is good, what does that mean in principle and in practice?...

And that's where people who might be half-in decide they're all-out because they don't want to run the risk of being browbeaten for using the wrong pronouns or failing to recognize their privilege in a given situation. The position contradicts the promise...

If Democrats are losing anywhere, it's on the fact that their brand position is more of an obligation than an overture. I'm not going to needlessly smear popular nomenclature here, but what Democrats have considered the language of inclusivity can, at times, feel like compulsive linguistic dogma...

But, here's the problem. While the Democrats brand promise makes sense and aligns with their policies, their brand platform has been convoluted, wishy washy, and far too open to interpretation for too long. "Life doesn't have to be unfair" doesn't mesh with, "But here's how you must behave"...

Policies and ideas that Democrats espouse poll well, are popular with red and blue voters, and actually work to improve the lives of Americans. Their brand promise is simple, "Life doesn't have to be unfair." It's a pretty simple concept and their actions for two generations back it up...