Ben Timpson
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thebriefingcourse.bsky.social
Ben Timpson
@thebriefingcourse.bsky.social
I talk about briefing - how decision makers take on information and decide what to do. Former British naval officer. 2025 & 2024 Cicero World Speechwriting award winner.
www.thebriefingcourse.com
Don’t do that. Follow the Columbo rule instead.
Every time you communicate - hit them with the killer information up front.
March 7, 2025 at 2:26 PM
And that’s how a lot of people communicate too.

How often have you waded through an epic email waiting for the ‘why?’
Or sat through a presentation that buries the important point on slide 12?
March 7, 2025 at 2:26 PM
What do you get a middle-aged politician from a country with zero relationship to the UK?

But eventually I realised they were an opportunity to be taken. If you do the hard work to find an opening gesture that’s genuinely meaningful - it pays off.
March 3, 2025 at 6:27 PM
I can imagine the amount of work that went into it behind the scenes.

A someone who used to plan military diplomatic meetings, I started out ignoring the power of that kind of stuff. The gift exchanges that preceded a ‘sit down’ were often stilted and awkward affairs.
March 3, 2025 at 6:27 PM
Starmer had very few cards to play. But that act gave him the best chance of landing any sort of message.

A second state visit was probably inevitable anyway. But choosing that moment - with the theatre of the letter & the King’s signature - milked it for max value at a key juncture.
March 3, 2025 at 6:27 PM
Here's the guide, taken from Elad Gil's brilliant High Growth Handbook: growth.eladgil.com/book/the-rol...
Working with Claire: an unauthorized guide – High Growth Handbook
growth.eladgil.com
February 27, 2025 at 7:38 PM
Small, crucial stuff it would take people years to learn alone. The things that add up to effective communication with a leader. Creating your own leader ‘user manual’ might seem self-indulgent. But it’s the opposite. You are ensuring that your team know how to influence you. It’s about their voice
February 27, 2025 at 7:38 PM
Claire created a manual called ‘Working With Me’.

It’s brilliant. Not just practical stuff about communication styles, but insights into how to constructively challenge her. What time of day she responds best. The fact she loves being copied into ‘FYI’ emails.
February 27, 2025 at 7:38 PM
That knowledge & empathy was a massive leadership advantage day to day. People ‘got’ how she operated and put her in the best position to make decisions.

But soon she was interacting with complete strangers who had none of that. Other leaders would stamp their feet and complain. She took action.
February 27, 2025 at 7:38 PM
As a Google leader, she saw the firm explode from 1,800 staff to 60,000 in the blink of an eye.

Her small team used to know everything about her. Her communications style. How to get her attention. How she processed information.
February 27, 2025 at 7:38 PM
That Reference: Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of the National Academy of Sciences, 108(17), 6889–6892.
February 6, 2025 at 3:37 PM
It would be great if the solution was just to make less decisions. But the leaders I work with don’t have that luxury.

Solving that problem is what my training is about - sharing the tools top military leaders rely on to make the right calls under immense pressure.

Like and follow to hear more.
February 6, 2025 at 3:37 PM
For judges, that means denying parole. They avoid hard questions about risk if they just keep someone locked up. But that comes with far reaching consequences in peoples lives.
February 6, 2025 at 3:37 PM
Despite having worked for just a few hours, when we are pushed to make decision after decision in quick succession – we quickly burn out. We stop applying reasoned judgement, and fall back on simpler, easier patterns of thinking.
February 6, 2025 at 3:37 PM
By just before lunch that drops to 10%. It’s led to some people calling it the Hungry Judge effect.

But Daniel Levetin’s brilliant book ‘The Organised Mind’ argues that it’s nothing to do with appetite – and everything to do with another enemy we all face:

Decision Fatigue. 🥱
February 6, 2025 at 3:37 PM
It’s got nothing to do with your lawyer, your crime or how smartly you dress.
It’s about your judge.

And specifically – what time of day they DO their judging.

A 2011 study (reference below) showed that judges grant 65% of their cases parole in the morning.
February 6, 2025 at 3:37 PM
People confident in making their voice heard when it matters. Like Margret Hamilton.
January 30, 2025 at 5:45 PM
If you don’t build the skill of influencing upwards (both as an individual or as a company), you are accepting a huge risk.
Important new insights often DO NOT speak for themselves. You need talented people able to land concise messages with their leaders.
January 30, 2025 at 5:45 PM
Her technical brilliance AND ability to influence decision makers quite possibly saved Apollo 11.

A $24 billion project which the US had staked their international reputation on.

So what?
January 30, 2025 at 5:45 PM