Taberez A. Neyazi
@taberez.bsky.social
Associate Professor | Director of Digital Campaign & Propaganda in Asia at NUS| Editor-in-Chief, International Journal of Press/Politics| Member, Institute for Advanced Study, Princeton (2025-26)|
Our findings show how digital platforms are reshaping political communication in India, and that subnational comparison is essential to understanding these dynamics. www.tandfonline.com/doi/full/10....
When campaigns go on the attack: the roles of incumbency, personalization, and issue in Meta campaigns in India
How do incumbency, personalization, and issue focus shape the tone of campaign advertisements in the digital age? This study addresses this theoretical question by examining the dynamics of negativ...
www.tandfonline.com
September 5, 2025 at 12:19 PM
Our findings show how digital platforms are reshaping political communication in India, and that subnational comparison is essential to understanding these dynamics. www.tandfonline.com/doi/full/10....
Main findings:
· Incumbents don’t always shy away from attack ads.
· Personalization effects vary significantly across states.
· Issue-based ads are less likely to go negative, but context matters.
· Incumbents don’t always shy away from attack ads.
· Personalization effects vary significantly across states.
· Issue-based ads are less likely to go negative, but context matters.
September 5, 2025 at 12:19 PM
Main findings:
· Incumbents don’t always shy away from attack ads.
· Personalization effects vary significantly across states.
· Issue-based ads are less likely to go negative, but context matters.
· Incumbents don’t always shy away from attack ads.
· Personalization effects vary significantly across states.
· Issue-based ads are less likely to go negative, but context matters.