Which brands succeeded in swaying consumer attitudes during the Super Bowl? We ran a creative test to measure the impact of six notable ads that aired during the Big Game. Read our analysis spotlighting the ad themes that worked and what missed the mark: insights.swayable.com/super-bowl-6...

Swayable's James Slezak and The Drum’s Kendra Barnett sat down at Advertising Week New York to discuss why evidence-based approaches are transforming marketing—and what’s holding some teams back.

Watch below to learn more.

Interested in the full session? insights.swayable.com/advertising-...

How do brands prove their creative drives results?

At Advertising Week NYC, Swayable's James Slezak and The Drum’s Associate Editor Kendra Barnett tackled this question head-on.

Missed the session? Check out highlights below.

Interested in the full session? insights.swayable.com/advertising-...

Pumpkin spice lattés are winning in all battleground states

And have so far committed zero felonies www.swayable.com/tests/tracke...

happy web summit to all who celebrate!! www.youtube.com/watch?v=ZZHK...

just setting up my bsky