Max Sushchuk
sushchuk.bsky.social
Max Sushchuk
@sushchuk.bsky.social
Head at PR.ARMY | Co-Founder at Urban Space 500 | Impact Writer at EOS Data Analytics
Passionate about storytelling with a purpose, I leverage my decade-long expertise in copywriting to drive impact both locally and globally.
Rest is necessary. It recharges focus, clarity, and care. But when mornings like this open with rubble and loss, anger also becomes fuel.
June 17, 2025 at 7:50 AM
Notion keeps my work neatly shaped yet feels a bit rigid for messy, fleeting thoughts. Antinote lets me pour out ideas before they vanish, a quiet space where imperfection is exactly the point. Funny how clarity thrives somewhere between organization and chaos.
June 16, 2025 at 9:37 AM
I used to think running a small business was about building systems so smooth they run without me.

But maybe it's more like fitness—a daily investment, easily disrupted by poor sleep or outside stress, impossible to automate fully.

Rest becomes the real lever of consistency.
June 11, 2025 at 7:55 AM
Exploring AI means moving beyond personal productivity. Real growth appears when automation integrates with messy, real-world processes—capturing receipts, scanning resumes, timing emails. It's easier to imagine efficiency than to build it. Yet each step feels quietly essential.
June 6, 2025 at 12:24 PM
📣 Got journalist contacts? PR Army has untold Ukrainian stories of bravery and resilience. Help share the truth, shape global views, and support freedom. Connect them to [email protected]. Let's amplify Ukraine's voice together!
February 3, 2024 at 6:12 PM
Reflecting on Elizabeth Hoffman's Forbes interview: US domestic policies are now undermining our image of strength. The EU's rising defense autonomy marks an evolving global leadership dynamic. For Ukrainians, failure to adapt could redefine global security. lnkd.in/eVGHyXKd
February 2, 2024 at 11:21 AM
Must-watch: Peter Pomerantsev's insights on modern propaganda are as crucial today as Orwell's were in his time. Pomerantsev reveals how deep Russian influence runs, even beyond its borders. That’s why at PR Army we're not just combating propaganda, we're fighting for Europe's stability.
Ukraine Through the Eyes of Peter Pomerantsev
This episode of "Ukraine Through the Eyes of Others" features Peter Pomerantsev, a British academic, a Senior Fellow at Johns Hopkins University, and the aut...
www.youtube.com
January 22, 2024 at 1:07 PM
Just published a LinkedIn article on PepsiCo's recent advertising decisions amid the war in Ukraine. It's a critical look at corporate ethics in times of crisis. Take a read www.linkedin.com/pulse/pepsic...
PepsiCo's Silence on War: A Matter of Concern
In a recent development, PepsiCo has expressed its intention to avoid any mention of war, military actions, aggression, or the Armed Forces of Ukraine in its advertising. This stance reminds me of a p...
www.linkedin.com
January 19, 2024 at 11:01 AM
Reminiscing about summers at my grandpa's dacha near Kyiv. Childhood days spent by the Teteriv River, picking field flowers, alfalfa included… Fast forward from those carefree times to my work at EOSDA. Turns out alfalfa is more than just a memory, it's a future vision of sustainable farming.
How To Grow Alfalfa: Productive Planting, Care, And Harvest
Growing alfalfa requires precise timing of field activities, namely planting and cutting, which can be determined with weather data and vegetation indices.
eos.com
January 18, 2024 at 10:30 AM
This is true, war has woven itself into our identity. While optimism survives, our thoughts of a 'happy life' post-victory are muted by regular air raid sirens and grim news. My hope now clings to a future where rest and peace are not just fleeting moments. kyivindependent.com/opinion-the-...
Opinion: The secret scars of Ukraine's mental health crisis
As Ukraine endures the ravages of Russia's full-scale invasion, the impact extends far beyond the physical destruction of its cities and the displacement of its people. A silent but equally devastatin...
kyivindependent.com
January 17, 2024 at 10:02 AM
Exciting to see sustainable agriculture & satellite data analytics on BBC News! AI is transforming farming, making it more efficient, eco-friendly, and cost-saving. This mainstream spotlight is a big win for #AgTech innovation! ##BBCNews
January 16, 2024 at 10:04 AM
Ever had that career aha-moment? Where everything from your job to the bigger picture just clicks? My friend Vadym Grin has his Substack exactly about those moments. In his latest, he speaks of the importance of timeless wisdom in design. Old-school, but groundbreaking. Have a read.
On the Eve of Changes
Or how an ancient Roman architect tells us designers how to embrace the future
eidosworld.substack.com
January 15, 2024 at 3:03 PM
Facing massive challenges, Ukraine's energy system is ripe for innovation. We're moving beyond repairs to reinvention with partners like USAID & NREL. Join us at the Ukrainian Energy Security Dialogue as we turn adversity into opportunity. 🌱 #Ukraine #vision dixigroup.org/en/ukrainian...
Energy Security Dialogue 2023 - DiXi Group
The conference brings together Ukrainian, European, and American stakeholders to discuss current issues related to the energy security of Ukraine and the region
dixigroup.org
December 8, 2023 at 8:56 AM
Ten years ago, we were in a middle of Revolution of Dignity. A fight for EU integration turned into a quest for freedom. Today, we continue this struggle, unified in our dream of victory and dignity. Our political nation endures. #Ukraine #Freedom #Democracy
December 6, 2023 at 12:55 PM
Exciting week as the Climate Action Innovation Zone unfolds in Dubai! 🌍 A crucial platform for sustainable practices against climate change. Looking forward to seeing the innovative solutions and their impact on the industry, including at EOSDA. 🌱 #vision #sustainability cop-27.org
Home | Climate Action Innovation Zone
The Climate Action Innovation Zone at COP27 (7-18 November) helped to accelerate the pathway to net zero through cross-sector partnerships and investment.
cop-27.org
December 4, 2023 at 9:46 AM
Ukraine faces urgent power shortages and needs EU support as last year's shellings still impact our grid. Halting tech exports to Russia is crucial to stop their military production. Read more: www.linkedin.com/posts/pr-arm...
November 29, 2023 at 12:44 PM
🌱 Shoutout to Aleksey Kryvobok & Aleksandr Krivoshein for spotlighting grain legumes! Faba beans, peas, & soybeans are eco-superstars, packing protein while slashing land use & emissions. Let's grow a greener, healthier future! 🌿🌎 bit.ly/40o2ITP #Sustainability #EOSDA #Agriculture
Grain legume production in Europe for food, feed and meat-substitution
Partial shifts from animal-based to plant-based proteins in human diets could reduce environmental pressure from food systems and serve human health. …
bit.ly
November 28, 2023 at 1:11 PM
Stumbled upon an insightful piece about Andrea Armeni of Transform Finance. It's a reminder: real finance change lies in who decides and who benefits, not just grand gestures. A must-read for those in #ImpactInvesting who see finance as a force for good. impactalpha.com/andrea-armen...
November 27, 2023 at 8:20 AM
Hungary's actions in the Ukraine crisis and Orbán's authoritarian shift, as highlighted by Slavenka Drakulic back in 2021, raise a big question: Should the EU continue supporting a member state that defies its values? Time for serious introspection. #EU #Hungary #Geopolitics
November 26, 2023 at 12:18 PM
🚀 At the Dubai Airshow, the UAE announced the MBR Explorer's mission to the Asteroid Belt. A 5 billion km journey with a cosmic slingshot! At EOS Data Analytics, we're excited about the data stories this will unlock. 🌌#SpaceExploration #EOSDA #DubaiAirShow
November 25, 2023 at 4:47 PM
Inspired by Krakakoa's journey in sustainable cocoa production. Their commitment to ethical sourcing and community upliftment aligns with our vision at EOS Data Analytics so much. Every small step towards sustainability counts! Read their story: impactentrepreneur.com/from-bean-to... #Sustainability
From Bean to Bar | Impact Entrepreneur
Krakakoa's ethical journey in the cocoa industry
impactentrepreneur.com
November 25, 2023 at 4:42 PM
Anastasiia Marushevska's piece is a wake-up call. Our daily choices might fuel conflicts we oppose. Think about it—where does our tech end up? www.usatoday.com/story/opinio... #informationwarfare
Blame Hamas for attacking Israel, but wars do not happen in isolation. Look at Ukraine.
Weapons used by Hamas terrorists against Israel and by Russia against Ukraine originate in the West. Meanwhile, China menaces Asia and Africa.
www.usatoday.com
November 10, 2023 at 12:30 PM
Global protests reflect the widening Israel-Hamas conflict, evolving into an online war. We must decide: act as 'soldiers' for truth, or remain bystanders in the disinformation war. Our choice shapes the future. www.nytimes.com/2023/11/03/t... #informationwarfare
In a Worldwide War of Words, Russia, China and Iran Back Hamas
Officials and researchers say the deluge of online propaganda and disinformation is larger than anything seen before.
www.nytimes.com
November 6, 2023 at 1:07 PM
Simon Shuster's recent article in Time Magazine paints a grim picture of Ukraine, but there is more to it than Shuster just being a disinformation agent. Uncover the story behind the story in my Linkedin post: www.linkedin.com/feed/update/...
November 1, 2023 at 12:24 PM