STUDIO HERRSTRÖM
@studioherrstrom.bsky.social
Brand design studio for brands who move culture.
THE ECHO™ helps us create impact.
www.studioherrstrom.com
THE ECHO™ helps us create impact.
www.studioherrstrom.com
Big news: THE ECHO book by Erik Herrström is coming 2026—featuring never-before-shared insights and conversations with leaders across music and tech, including Nothing, Boiler Room, Spotify, and MTV. Join the early access list: studioherrstrom.myflodesk.com/zcsi0dts4o
December 18, 2025 at 5:29 PM
Big news: THE ECHO book by Erik Herrström is coming 2026—featuring never-before-shared insights and conversations with leaders across music and tech, including Nothing, Boiler Room, Spotify, and MTV. Join the early access list: studioherrstrom.myflodesk.com/zcsi0dts4o
A spot on Fast Company’s Most Innovative Companies 2025. A multi-million dollar Series A. All within 6 months of a rebrand. We helped Filmhub reframe modern film distribution and the industry took notice. Learn more: www.studioherrstrom.com/work/filmhub
October 28, 2025 at 3:07 PM
A spot on Fast Company’s Most Innovative Companies 2025. A multi-million dollar Series A. All within 6 months of a rebrand. We helped Filmhub reframe modern film distribution and the industry took notice. Learn more: www.studioherrstrom.com/work/filmhub
Catch our Founder and Creative Director @herrstrom.bsky.social next week:
- Oct 20 at Art Director’s Club Germany Design Conference, Stuttgart: www.adc.de/events/adc-design-conference
- Oct 22 at CultTech Summit, Vienna: www.culttechsummit.com
- Oct 20 at Art Director’s Club Germany Design Conference, Stuttgart: www.adc.de/events/adc-design-conference
- Oct 22 at CultTech Summit, Vienna: www.culttechsummit.com
October 16, 2025 at 9:27 AM
Catch our Founder and Creative Director @herrstrom.bsky.social next week:
- Oct 20 at Art Director’s Club Germany Design Conference, Stuttgart: www.adc.de/events/adc-design-conference
- Oct 22 at CultTech Summit, Vienna: www.culttechsummit.com
- Oct 20 at Art Director’s Club Germany Design Conference, Stuttgart: www.adc.de/events/adc-design-conference
- Oct 22 at CultTech Summit, Vienna: www.culttechsummit.com
Germany! Erik Herrström, our Founder and Creative Director, will be speaking at Art Directors Club Design Conference on October 20. See you there: www.adc.de/events/adc-d...
October 7, 2025 at 10:16 AM
Germany! Erik Herrström, our Founder and Creative Director, will be speaking at Art Directors Club Design Conference on October 20. See you there: www.adc.de/events/adc-d...
Our Founder and Creative Director Erik recently joined the Never Went to Business School podcast by @samesamestudio.bsky.social
Listen to episode #104 about freelancing, to niching down and building a studio: open.spotify.com/episode/69bj...
Listen to episode #104 about freelancing, to niching down and building a studio: open.spotify.com/episode/69bj...
September 23, 2025 at 11:17 AM
Our Founder and Creative Director Erik recently joined the Never Went to Business School podcast by @samesamestudio.bsky.social
Listen to episode #104 about freelancing, to niching down and building a studio: open.spotify.com/episode/69bj...
Listen to episode #104 about freelancing, to niching down and building a studio: open.spotify.com/episode/69bj...
Culture is never static.
It moves, it shifts, and we collaborate with those determined to shape it.
Our latest reel. A glimpse into recent work.
It moves, it shifts, and we collaborate with those determined to shape it.
Our latest reel. A glimpse into recent work.
September 9, 2025 at 9:04 AM
Culture is never static.
It moves, it shifts, and we collaborate with those determined to shape it.
Our latest reel. A glimpse into recent work.
It moves, it shifts, and we collaborate with those determined to shape it.
Our latest reel. A glimpse into recent work.
Our founder and creative director Erik recently spoke to @creativeboom.com about why culture—not trends—led our branding for Spotify's Top México playlist, and how our team shaped authentic playlist branding for a global audience. Read article: tinyurl.com/s5c3a4a3
August 26, 2025 at 11:35 AM
Our founder and creative director Erik recently spoke to @creativeboom.com about why culture—not trends—led our branding for Spotify's Top México playlist, and how our team shaped authentic playlist branding for a global audience. Read article: tinyurl.com/s5c3a4a3
Read our latest interview with The Brand Identity to learn how we evolved from freelance into a 10-person studio redefining cultural projects: the-brandidentity.com/interview/ho...
The Brand Identity – Graphic Design’s Greatest
In 2023, Erik Herrström was a freelancer juggling client calls and design work from his Vienna studio. Now in 2025, he leads a tight-knit group of 10 that’s redefining what it means to design for musi...
the-brandidentity.com
July 23, 2025 at 9:59 AM
Read our latest interview with The Brand Identity to learn how we evolved from freelance into a 10-person studio redefining cultural projects: the-brandidentity.com/interview/ho...
To mark The Game Awards’ 10th anniversary, STUDIO HERRSTRÖM set out to create a noble, flexible identity: a mono-linear trophy logo, geometry-driven frames, and baroque gold palette—elevating digital, live, and music moments. Learn more: www.studioherrstrom.com/work/the-gam...
July 21, 2025 at 12:55 PM
To mark The Game Awards’ 10th anniversary, STUDIO HERRSTRÖM set out to create a noble, flexible identity: a mono-linear trophy logo, geometry-driven frames, and baroque gold palette—elevating digital, live, and music moments. Learn more: www.studioherrstrom.com/work/the-gam...
From our active index: Exploring the unknown and tracks that don’t exist anywhere else. We worked with James Blake and Vault.fm to find ways unreleased tracks can be shared, helping artists and fans connect through exclusive access to unheard music. Explore more: www.studioherrstrom.com/index
July 15, 2025 at 9:36 AM
From our active index: Exploring the unknown and tracks that don’t exist anywhere else. We worked with James Blake and Vault.fm to find ways unreleased tracks can be shared, helping artists and fans connect through exclusive access to unheard music. Explore more: www.studioherrstrom.com/index
We’re pleased to welcome Vasco Vicente to STUDIO HERRSTRÖM as Design Director. Based in Amsterdam, Vasco is a multidisciplinary creative with 20+ years of award-winning branding, art direction, film, animation and AI-driven work for clients like Apple, Nike, Google and Warner Bros. Welcome, Vasco!
July 14, 2025 at 11:18 AM
We’re pleased to welcome Vasco Vicente to STUDIO HERRSTRÖM as Design Director. Based in Amsterdam, Vasco is a multidisciplinary creative with 20+ years of award-winning branding, art direction, film, animation and AI-driven work for clients like Apple, Nike, Google and Warner Bros. Welcome, Vasco!
In partnership with Alto New York, STUDIO HERRSTRÖM has earned the Webby People’s Voice, a Bronze Pencil at The One Show, a Wood Pencil at D&AD, and a Cannes Lions shortlist for Meta’s Batman Arkham Shadow: Become The Knight.🏆
More about this project: www.studioherrstrom.com/work/metaquest
More about this project: www.studioherrstrom.com/work/metaquest
July 9, 2025 at 3:33 PM
In partnership with Alto New York, STUDIO HERRSTRÖM has earned the Webby People’s Voice, a Bronze Pencil at The One Show, a Wood Pencil at D&AD, and a Cannes Lions shortlist for Meta’s Batman Arkham Shadow: Become The Knight.🏆
More about this project: www.studioherrstrom.com/work/metaquest
More about this project: www.studioherrstrom.com/work/metaquest
To celebrate our rebrand, we made a small batch of limited-edition THE ECHO™ merch. It’s not for sale — and there’s only a handful of last pieces left. Head over to our Instagram to enter the giveaway: tinyurl.com/4ku8v48y
July 2, 2025 at 1:38 PM
To celebrate our rebrand, we made a small batch of limited-edition THE ECHO™ merch. It’s not for sale — and there’s only a handful of last pieces left. Head over to our Instagram to enter the giveaway: tinyurl.com/4ku8v48y
In collaboration with our client ALTO, we helped Meta launch Batman: Arkham Shadow. By shifting the story from hardware to identity, we helped with a visual system to create a cultural moment that invited gamers to become Batman. Full case study with campaign: www.studioherrstrom.com/work/metaquest
June 23, 2025 at 12:29 PM
In collaboration with our client ALTO, we helped Meta launch Batman: Arkham Shadow. By shifting the story from hardware to identity, we helped with a visual system to create a cultural moment that invited gamers to become Batman. Full case study with campaign: www.studioherrstrom.com/work/metaquest
Meet Kimelle, our new Project Manager at STUDIO HERRSTRÖM. Her album pick: The Element of Freedom by Alicia Keys. “It’s about freedom, self-expression, and being yourself without limitations.” Welcome, Kimelle!
June 17, 2025 at 10:19 AM
Meet Kimelle, our new Project Manager at STUDIO HERRSTRÖM. Her album pick: The Element of Freedom by Alicia Keys. “It’s about freedom, self-expression, and being yourself without limitations.” Welcome, Kimelle!
For #GlobalRunningDay, we spotlight our work with Stockholm Run Club—where running meets culture, where movement mixes with music. We designed a scalable identity rooted in motion, with a wordmark and system that reflect SRC’s spirit: open, collective, and always moving forward. Run on Repeat.
June 4, 2025 at 9:50 AM
For #GlobalRunningDay, we spotlight our work with Stockholm Run Club—where running meets culture, where movement mixes with music. We designed a scalable identity rooted in motion, with a wordmark and system that reflect SRC’s spirit: open, collective, and always moving forward. Run on Repeat.
STUDIO HERRSTRÖM builds brands that move culture—unlocking possibilities where design intersects with music, tech, and the world around it. We design from culture—and now, you can explore how.
Discover our new website now.→ www.studioherrstrom.com
Discover our new website now.→ www.studioherrstrom.com
May 29, 2025 at 4:26 PM
STUDIO HERRSTRÖM builds brands that move culture—unlocking possibilities where design intersects with music, tech, and the world around it. We design from culture—and now, you can explore how.
Discover our new website now.→ www.studioherrstrom.com
Discover our new website now.→ www.studioherrstrom.com
Afro Ritmo is where Latin energy meets African rhythm—a playlist capturing the vibrant intersection of cultures. Our latest project with Spotify features a visual identity that mirrors its sound—warm, bold, joyful. Listen now: tinyurl.com/bdw5vhe6
April 16, 2025 at 9:36 AM
Afro Ritmo is where Latin energy meets African rhythm—a playlist capturing the vibrant intersection of cultures. Our latest project with Spotify features a visual identity that mirrors its sound—warm, bold, joyful. Listen now: tinyurl.com/bdw5vhe6
LATERAL THOUGHTS is the latest from our Studio Beats series: a mellow, forward-thinking playlist curated by our design lead Alex Raffl.
Listen on Spotify: tinyurl.com/8t8jjp2k
Listen on Spotify: tinyurl.com/8t8jjp2k
April 9, 2025 at 12:35 PM
LATERAL THOUGHTS is the latest from our Studio Beats series: a mellow, forward-thinking playlist curated by our design lead Alex Raffl.
Listen on Spotify: tinyurl.com/8t8jjp2k
Listen on Spotify: tinyurl.com/8t8jjp2k
Our work for Spotify's Front Left featured on Bounty Hunters. We collaborated with Spotify to reimagine Front Left’s visual identity—drawing from the raw energy of indie culture to create a bold, modular design system. Read the full article here: www.bounty-hunters.co.uk/spotifys-fro...
March 27, 2025 at 9:52 AM
Our work for Spotify's Front Left featured on Bounty Hunters. We collaborated with Spotify to reimagine Front Left’s visual identity—drawing from the raw energy of indie culture to create a bold, modular design system. Read the full article here: www.bounty-hunters.co.uk/spotifys-fro...
Our Founder and Creative Director Erik spoke to The Design Kids about the early days of his journey, what inspires him, and what emerging designers should keep in mind as they get started. Read the full interview: tinyurl.com/yjmvuv7f
Designing for Sound: How Studio Herrström is Shaping the Future of Music Branding - The Design Kids
We spoke to Erik Herrström, Founder and Creative Director of Studio Herrström in Vienna, Austria.Studio Herrström isn’t just designing for music brands—they’re redefining what it means to have a visua...
tinyurl.com
March 24, 2025 at 10:06 AM
Our Founder and Creative Director Erik spoke to The Design Kids about the early days of his journey, what inspires him, and what emerging designers should keep in mind as they get started. Read the full interview: tinyurl.com/yjmvuv7f
WE’RE HIRING! Studio Herrström is looking for a Project Manager with experience in design production, advertising, or creative services to join our team. Full-time, remote CET hours. Fluency in English + client-facing experience required.
🔗 Details and application form: tinyurl.com/mfjrn5du
🔗 Details and application form: tinyurl.com/mfjrn5du
March 20, 2025 at 2:11 PM
WE’RE HIRING! Studio Herrström is looking for a Project Manager with experience in design production, advertising, or creative services to join our team. Full-time, remote CET hours. Fluency in English + client-facing experience required.
🔗 Details and application form: tinyurl.com/mfjrn5du
🔗 Details and application form: tinyurl.com/mfjrn5du
Studio Beats is our playlist series capturing what drives and inspires our team through music. With AVANT GANGSTER, we share a raw, unfiltered #rap selection by our designer David aka Snövit and DJ Swedbank.🦋 Stories rarely heard, voiced by artists who won’t be silenced: tinyurl.com/yc3xb82x
February 27, 2025 at 10:16 AM
Studio Beats is our playlist series capturing what drives and inspires our team through music. With AVANT GANGSTER, we share a raw, unfiltered #rap selection by our designer David aka Snövit and DJ Swedbank.🦋 Stories rarely heard, voiced by artists who won’t be silenced: tinyurl.com/yc3xb82x