Everytime someome says they hate the new J****r design language ruined things, remember the same people thought this car was heresy

You can set your watch to Festive Season in South Africa

As an atheist since I was a teenage, I have no idea how this ended up in my feed

Remember in 2012 how we had Instagram and Facebook merch and thought it was cool?

James watching everyone having an opinion on the Jaguar work while being a really chill guy

I don't know if this is the right move, but Jaguar had to do SOMETHING to shed its old man image. Part of that is improved product (New cars in 2026 apparently) but for now they're baking in a new perception

People saying "But its not a Jaaaaag", well, thats the point.
How do you compete in a world of BYD, Rivian and Tesla when most people think of you as the car equivalent of Bruce Forsyth? Not hated but not really cool

My hot take today is that Jaguar is right to do their rebrand.
This is the idea most people associate with a Jaguar owner. They needed to nuke this heritage and start over.

What the rest of the agency sees when the strategist speaks