No. If we break it down that way, 4 is the midpoint; the "neither trust nor distrust". 22 per cent chose that. 46 per cent chose 1-3 (so do not trust), while 32 per cent chose 5-7 (trust).

This is an interesting thought, but the two fill different purposes. Our YouGov research based on over 11,000 people finds that trust levels in the BBC are driven by voting patterns in a way that trust in newspapers is not. There's no Con/Lab difference in trust in papers, but there is in the BBC.

As my colleagues and I find, while the BBC keeps running into these issues, NHK has a certain immunity:
theconversation.com/the-bbc-is-a...

You may have a point on that one, Leon. We didn't run trust on individual titles, so cannot test on that, sadly.

No idea. Only ran surveys in the UK and Japan.

We ran some models on that, to control for trust in scientists. People on the right who trust scientists still tend to have lower trust in the BBC.

Similar, but not as pronounced. Here's trust in traditional news, such as newspapers. No Lab/Con divide at all. We ran the same surveys in Japan, swapping out BBC with NHK. No partisan differences at all. Both within the UK, and compared to other public service broadcasters, the BBC has a problem.

They also need to overcome the partisan gulf of trust facing them, revealed in our surveys of over 11,000 people.
www.trusttracker.org/pb_main.php?...

The BBC really is facing some trust issues, as our surveys of over 11,000 people reveal.
www.trusttracker.org/pb_main.php?...

We do try.