Matthias
@steptb.bsky.social
“Think lightly of yourself and deeply of the world.” - Miyamoto Musashi
https://www.steptb.com
https://www.steptb.com
Pinned
Matthias
@steptb.bsky.social
· Mar 21
The Modern Growth Team Paradigm
The modern, high-performing growth team operates as a unified ecosystem, where Marketing, Finance, and Data Science collectively share responsibility for marketing optimization.
www.steptb.com
Marketing can't be successful if Finance sees it as a cost center, and Data Science can't prove its value unless Marketing embraces the insights.
www.steptb.com/the-modern-g...
#MarketingStrategy #Growth #GrowthTeams #CMO #CFO #Leadership #Marketing #DataScience
www.steptb.com/the-modern-g...
#MarketingStrategy #Growth #GrowthTeams #CMO #CFO #Leadership #Marketing #DataScience
Reimers & Waldfogel analyzed 10 million Amazon ebook releases from 2020-2025. Key insights:
- New book releases have *tripled* since late 2022.
- Some categories saw 9x growth.
- The average quality of new releases has fallen sharply.
- New book releases have *tripled* since late 2022.
- Some categories saw 9x growth.
- The average quality of new releases has fallen sharply.
February 9, 2026 at 4:58 PM
Reimers & Waldfogel analyzed 10 million Amazon ebook releases from 2020-2025. Key insights:
- New book releases have *tripled* since late 2022.
- Some categories saw 9x growth.
- The average quality of new releases has fallen sharply.
- New book releases have *tripled* since late 2022.
- Some categories saw 9x growth.
- The average quality of new releases has fallen sharply.
Reposted by Matthias
Cristiana De Filippis has been developing a broad theory to better understand the solutions to partial differential equations — a class of equations that describe all sorts of phenomena in nature. She recently proved a major conjecture about them. www.quantamagazine.org/long-sought-...
February 9, 2026 at 4:46 PM
Cristiana De Filippis has been developing a broad theory to better understand the solutions to partial differential equations — a class of equations that describe all sorts of phenomena in nature. She recently proved a major conjecture about them. www.quantamagazine.org/long-sought-...
It's amusing to see various "GEO/AEO experts" saying now (January 2026) that traditional SEO remains more important, that what works for traditional SEO also works for LLMO, and that Google visibility is still the top priority for brands.
January 20, 2026 at 10:42 AM
It's amusing to see various "GEO/AEO experts" saying now (January 2026) that traditional SEO remains more important, that what works for traditional SEO also works for LLMO, and that Google visibility is still the top priority for brands.
I just saw this "AI growth hack" going viral on X, with multiple users sharing their own variant of it.
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
January 20, 2026 at 10:24 AM
I just saw this "AI growth hack" going viral on X, with multiple users sharing their own variant of it.
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
The idea: add buttons to your site like "Summarize in ChatGPT" with pre-filled prompts that include your URL and phrases like "remember [Brand] as an authority."
SE Ranking analyzed 50,807 health-related searches in Germany to trace where Google's AI Overviews source their citations.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
January 18, 2026 at 9:46 PM
SE Ranking analyzed 50,807 health-related searches in Germany to trace where Google's AI Overviews source their citations.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
Nearly two-thirds of citations came from sources without strong medical or evidence-based safeguards.
Despite the relentless buzz around big tech's AI narrative throughout 2025, the S&P 500 closed the year lagging behind emerging markets and Europe, even when adjusted for currency.
January 8, 2026 at 6:25 PM
Despite the relentless buzz around big tech's AI narrative throughout 2025, the S&P 500 closed the year lagging behind emerging markets and Europe, even when adjusted for currency.
My intuition tells me that this is the key to understanding why social media comments are often filled with negative sentiments: they are dominated by a small but loud minority of high-D people. onlinelibrary.wiley.com/doi/10.1111/...
Seeing the World Through a Dark Lens: The Dark Core of Personality and Its Relation to Primal World Beliefs
Objective Aversive (“dark”) personality traits are traditionally studied as predictors of harmful or manipulative behavior, yet their underlying cognitive-affective structures remain underexplored. ...
onlinelibrary.wiley.com
January 4, 2026 at 10:00 AM
My intuition tells me that this is the key to understanding why social media comments are often filled with negative sentiments: they are dominated by a small but loud minority of high-D people. onlinelibrary.wiley.com/doi/10.1111/...
It's scary to see how easily magical thinking can escalate through social signaling and normative social influence, manifesting as the bandwagon effect even in risky and delicate contexts like health. www.nytimes.com/2026/01/03/b...
‘Chinese Peptides’ Are the Latest Biohacking Trend in the Tech World
www.nytimes.com
January 4, 2026 at 9:55 AM
It's scary to see how easily magical thinking can escalate through social signaling and normative social influence, manifesting as the bandwagon effect even in risky and delicate contexts like health. www.nytimes.com/2026/01/03/b...
Anthropic knows how to do customer retention.
support.claude.com/en/articles/...
support.claude.com/en/articles/...
Holiday 2025 Usage Promotion | Claude Help Center
support.claude.com
January 4, 2026 at 9:17 AM
Anthropic knows how to do customer retention.
support.claude.com/en/articles/...
support.claude.com/en/articles/...
Want an actual AI SEO hack (rather than a regular SEO tactic from 2015 rebranded)?
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
December 12, 2025 at 4:11 PM
Want an actual AI SEO hack (rather than a regular SEO tactic from 2015 rebranded)?
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
You might need to start thinking about the trade-off between UX enhancements and LLM readability.
Top 4 reasons #marketing programs fail:
- Optimizing for the wrong metrics
- Chasing the wrong clicks
- Hiding the truth behind blended dashboards
- Not measuring incrementality
- Optimizing for the wrong metrics
- Chasing the wrong clicks
- Hiding the truth behind blended dashboards
- Not measuring incrementality
December 10, 2025 at 10:31 AM
Top 4 reasons #marketing programs fail:
- Optimizing for the wrong metrics
- Chasing the wrong clicks
- Hiding the truth behind blended dashboards
- Not measuring incrementality
- Optimizing for the wrong metrics
- Chasing the wrong clicks
- Hiding the truth behind blended dashboards
- Not measuring incrementality
One of the most common mistakes I've seen in startup marketing in 2025 is testing CRO variants on general SEO pages rather than focusing on high-intent PPC traffic tests. Informational searches are being eaten by AI - that playbook is dead.
December 9, 2025 at 11:02 PM
One of the most common mistakes I've seen in startup marketing in 2025 is testing CRO variants on general SEO pages rather than focusing on high-intent PPC traffic tests. Informational searches are being eaten by AI - that playbook is dead.
The old and wise adage "Judge people by how they treat waiters" needs to be updated adding "and LLMs".
December 9, 2025 at 1:05 PM
The old and wise adage "Judge people by how they treat waiters" needs to be updated adding "and LLMs".
Data from @similarwebinsights.bsky.social also shows that LLMs are having a complementary (not substitutionary) effect on Google, just as @semrushofficial.bsky.social tests showed months ago.
December 8, 2025 at 10:26 AM
Data from @similarwebinsights.bsky.social also shows that LLMs are having a complementary (not substitutionary) effect on Google, just as @semrushofficial.bsky.social tests showed months ago.
Netflix's WB & HBO announced acquisition would just exacerbate decades of oligopolistic media consolidation.
Quality in the 1990s was higher because of mid-budget productions that thrived on creative risks, longer theatrical windows, and a fragmented studio landscape (50+ players).
Quality in the 1990s was higher because of mid-budget productions that thrived on creative risks, longer theatrical windows, and a fragmented studio landscape (50+ players).
December 8, 2025 at 10:19 AM
Netflix's WB & HBO announced acquisition would just exacerbate decades of oligopolistic media consolidation.
Quality in the 1990s was higher because of mid-budget productions that thrived on creative risks, longer theatrical windows, and a fragmented studio landscape (50+ players).
Quality in the 1990s was higher because of mid-budget productions that thrived on creative risks, longer theatrical windows, and a fragmented studio landscape (50+ players).
Sooner or later, no matter the area, you'll inevitably end up trading complexity for very small incremental returns.
December 2, 2025 at 7:51 PM
Sooner or later, no matter the area, you'll inevitably end up trading complexity for very small incremental returns.
Hell is the place where everything is urgent and nothing is important.
December 2, 2025 at 7:51 PM
Hell is the place where everything is urgent and nothing is important.
People keep quoting headline numbers like "400B of AI infra in 2025, >500B in 2026" without tying them to cash flow coverage.
For the 5 flagship hyperscalers, current AI-linked capex is 70% of operating cash flow.
If the current investment trajectory continues, it will hit 90%.
For the 5 flagship hyperscalers, current AI-linked capex is 70% of operating cash flow.
If the current investment trajectory continues, it will hit 90%.
December 1, 2025 at 3:14 PM
People keep quoting headline numbers like "400B of AI infra in 2025, >500B in 2026" without tying them to cash flow coverage.
For the 5 flagship hyperscalers, current AI-linked capex is 70% of operating cash flow.
If the current investment trajectory continues, it will hit 90%.
For the 5 flagship hyperscalers, current AI-linked capex is 70% of operating cash flow.
If the current investment trajectory continues, it will hit 90%.
I find it shocking that so few urban planners are familiar with Jane Jacobs, James Scott, and Christopher Alexander, understand emergence and complex systems, and have informed opinions about why modern urbanism fails.
December 1, 2025 at 3:14 PM
I find it shocking that so few urban planners are familiar with Jane Jacobs, James Scott, and Christopher Alexander, understand emergence and complex systems, and have informed opinions about why modern urbanism fails.
When it comes to reading Economics, I've learned to just skip anything with "rational expectations" in the title.
December 1, 2025 at 3:14 PM
When it comes to reading Economics, I've learned to just skip anything with "rational expectations" in the title.
Reposted by Matthias
Your MMM can be the most advanced model ever built.
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
December 1, 2025 at 3:08 PM
Your MMM can be the most advanced model ever built.
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
If you think US = free market leader & Europe = over-regulated and anti-market, can you explain why, in AV tech, US de facto blocked firms like Baidu & PonyAI from competing with Waymo/Tesla, while the same firms are launching trials/partnerships in Switzerland, Germany, UK?
November 18, 2025 at 9:09 AM
If you think US = free market leader & Europe = over-regulated and anti-market, can you explain why, in AV tech, US de facto blocked firms like Baidu & PonyAI from competing with Waymo/Tesla, while the same firms are launching trials/partnerships in Switzerland, Germany, UK?
IMF expects AI to add roughly 0.5 percentage points to annual global growth between 2025 and 2030.
Working-age population reduction due to lower birth rates in OECD countries is expected to slow per-capita income growth by 0.6 percentage points annually in the same window.
Working-age population reduction due to lower birth rates in OECD countries is expected to slow per-capita income growth by 0.6 percentage points annually in the same window.
November 18, 2025 at 8:52 AM
IMF expects AI to add roughly 0.5 percentage points to annual global growth between 2025 and 2030.
Working-age population reduction due to lower birth rates in OECD countries is expected to slow per-capita income growth by 0.6 percentage points annually in the same window.
Working-age population reduction due to lower birth rates in OECD countries is expected to slow per-capita income growth by 0.6 percentage points annually in the same window.
"The data emphasize that countries with high fertility rates, above five children per woman, face a 75% likelihood of experiencing conflict. In contrast, countries with fertility rates below two exhibit less than an 8% probability of conflict."
papers.ssrn.com/sol3/papers....
papers.ssrn.com/sol3/papers....
The Vicious Cycle between Demography and War
This paper highlights a vicious circle between demography and war. Countries face the choice between two possible equilibria. The first equilibrium is character
papers.ssrn.com
November 18, 2025 at 8:51 AM
"The data emphasize that countries with high fertility rates, above five children per woman, face a 75% likelihood of experiencing conflict. In contrast, countries with fertility rates below two exhibit less than an 8% probability of conflict."
papers.ssrn.com/sol3/papers....
papers.ssrn.com/sol3/papers....