Stephen Cushion
stephencushion.bsky.social
Stephen Cushion
@stephencushion.bsky.social
Professor of journalism & political communication at Cardiff University & night time 🚖 for my kids
Reposted by Stephen Cushion
And as @stephencushion.bsky.social has written ‘The Prescott memo falls well short of the standards of impartiality it demands’
BBC bias? The Prescott memo falls well short of the standards of impartiality it demands
The Prescott memo contained no research questions or objectives, method, sample, time frame or, crucially, analytical framework for examining output.
theconversation.com
November 15, 2025 at 11:50 AM
For more thorough and rigorous research into the impartiality of news, do follow our @cujournmedcul.bsky.social project with @mattwalshjourno.bsky.social @perkinskeighley.bsky.social @maxwellmodell.bsky.social and myself for our latest studies. Thread Ends: www.enhancingimpartiality.com/blog
Blog — Researching the impartiality of political news
www.enhancingimpartiality.com
November 14, 2025 at 2:41 PM
The Prescott memo that sparked the BBC’s current crisis has not been transparent or robust in design or approach. Ultimately, the analysis itself falls well short of the standards of impartiality it demands. 7/8
November 14, 2025 at 2:40 PM
While the memo is not a peer-reviewed research paper, to allege “systemic issues” you need to adopt a more systematic approach to analysing news output across a broad range of issues. 6/8
November 14, 2025 at 2:40 PM
Leaving aside its narrow focus, , there were no research questions or objectives, method, sample, time frame or, crucially, analytical framework for examining output. When the BBC has published its thematic reviews of news these details have been included 5/8: www.bbc.com/aboutthebbc/...
www.bbc.com
November 14, 2025 at 2:39 PM
As David Aaronovitch has pointed out, the memo did not include “a single word … about the BBC’s political, business, education, health, royalty, home affairs, climate change or crime coverage, or even Ukraine” 4/8: observer.co.uk/news/opinion...
The Prescott memo flunks the impartiality test | The Observer
observer.co.uk
November 14, 2025 at 2:39 PM
The memo included occasional references to studies (not publicly available to read) produced by David Grossman. He prepared the reports in his role as a senior editorial adviser to the BBC’s editorial guidelines and standards committee, but it wasn’t clear why which topics were selected. 3/8
November 14, 2025 at 2:38 PM
While there has been widespread debate about the BBC over the last week, there has been limited scrutiny of the Prescott Memo alleging the BBC is not impartial on a range of issues 2/8: art-services.co.uk/filechute/bb...
art-services.co.uk
November 14, 2025 at 2:37 PM
I’d love to see any editorial guidelines you can send on where the importance of number of MPs is considered to be important as opposed to opinion polls
November 9, 2025 at 5:31 PM
Thanks Carl. But what do you mean by saying the result was “inaccurate”? We’ve not argued that the bbc was inaccurate.
November 9, 2025 at 5:26 PM