SteeveUX
steeveux.bsky.social
SteeveUX
@steeveux.bsky.social
🧪UX Researcher with an MA in User Experience Design
✨Specialising in human-centred AI systems and experiences.

www.steeveroyce.com
🧵4/5

Despite its name the EAA has Global Reach and applies to any company, regardless of location (including the UK, US, etc.), that sells covered products or services to consumers within the European Union. It includes private sector businesses from manufacturers to service providers.
June 28, 2025 at 7:10 PM
🧵3/5

The EAA covered a wide range of products & services and includes:
Computers & OS
Smartphones
TV Equipment
Telephony Services
ATMs & Kiosks
Banking Services
E-books
E-commerce
Also includes transport services (air, bus, rail), and audio-visual media services.
June 28, 2025 at 7:10 PM
🧵2/5

The primary goal is to improve the lives of persons with disabilities and older people by removing accessibility barriers in key digital products and services, ensuring they can participate fully in society.
June 28, 2025 at 7:10 PM
May 2, 2025 at 3:36 PM
April 11, 2025 at 1:23 PM
What’s funny is if we take conversational AI a slight delay might actually aid authenticity by mimicking natural thinking time, especially for complex queries. However, too long a delay could negatively impact experienced users who expect instant replies.
November 30, 2024 at 12:34 PM
💯% was on a site earlier and the delay was excessive to say the least - wasn’t helped by having no states on the button to even indicate something was happening.
November 29, 2024 at 6:08 PM
7/7

But! If you can't make it faster, make it feel faster! Progress bars, animations, and feedback can hack user psychology to extend patience thresholds. ⚡
November 28, 2024 at 7:56 PM

6/7

10+ seconds = ABANDONMENT 🚫
The psychological contract is broken. Users feel disrespected and frustrated. Your brain says "system failure" even if it's just slow.
November 28, 2024 at 7:56 PM

5/7

7-10 seconds = FRUSTRATION 😤
This is where psychology gets interesting: your brain starts time-cost analysis. "Is this worth my time?" Boredom kicks in. Users often start multi-tasking.
November 28, 2024 at 7:56 PM

4/7

2-5 seconds = FRICTION 🚧
Psychology shift happens here. Your brain switches from "doing" to "waiting" mode. Like waiting for a lift - you're aware of every second.
November 28, 2024 at 7:56 PM
3/7

1 second = FLOW 🌊
Your brain still considers this "continuous thought." You'll notice the wait, but it won't disrupt your mental process. Think: clicking through your favourite app.
November 28, 2024 at 7:56 PM