Ecovoltaica en el Mojave: técnica de construcción solar permite florecer a especies nativas en zonas áridas.

Social attitudes survey highlights widening political divide among British voters

Benito 'sorprendió' con unas palabras de paz en el ocaso de su actuación; recibió elogios de las cantantes latinas Thalía y Jennifer Lopez.

We’re taught to call it “just a period.”As if pain, fatigue, mood shifts, blood, cramps, and disruption are footnotes — not lived experiences.Bodyform’s “Never Just a Period” campaign does something rare: it holds a mirror up to the gap between how menstruation is talked about and how it’s actually felt across a lifetime.The brilliance isn’t shock.It’s exposure.By exaggerating the way society minimizes periods, the campaign turns collective exasperation into clarity. When minimization is pushed to absurdity, the truth becomes impossible to ignore.Using honest, unfiltered depictions and inclusive language like women+, the work widens the conversation instead of narrowing it. It doesn’t ask for sympathy. It invites understanding.From a psychological lens, this matters. When experiences are repeatedly dismissed, people internalize silence. When they’re finally named, something shifts: shame loosens, empathy grows, dialogue opens.This isn’t just good advertising.It’s cultural correction.Periods were never “just” anything.And pretending they are has always been the problem.Credit:The Bodyform "Never Just a Period" campaign, by AMV BBDO, powerfully exposes the lifelong gap between societal expectations and the raw realities of menstruation. No copyright intended. Shared for educational purposes and to raise awareness.