Spiro Comitis
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spirocomitis.bsky.social
Spiro Comitis
@spirocomitis.bsky.social
On a mission to build the world’s most creative management consultancy. Helping everyone who thinks they aren't creative to think again.
We've confused velocity with value.
Speed is not success if it's also reckless.
November 27, 2025 at 9:25 AM
Move fast and fix things!
November 27, 2025 at 8:44 AM
In your next meeting, listen to the shape of your questions.
Do they invite ideas - or close them off?
November 26, 2025 at 7:06 PM
Closed questions shut thinking down.

Open questions unlock exploration?
November 26, 2025 at 11:46 AM
Imagine walking into a meeting knowing you'll leave with surprising ideas.

Contribution from unexpected places.
Energy that's creative, not defensive.
Nobody's looking at their watch.
November 26, 2025 at 9:12 AM
Are your meetings a tumbleweed desert?
Or idea fountains?
November 26, 2025 at 8:16 AM
Here's an experiment to try. In your next meeting, when someone proposes an idea, respond with "Yes, and..." instead of "Yes, but...".

Track what happens to the quantity and range of ideas generated.
November 25, 2025 at 7:04 PM
George Land's research for NASA showed that being creative is a human default. Until our education system trains it away. Systematically replacing divergent thinking with a belief in the "one right answer"
November 25, 2025 at 12:52 PM
In 1968 George Land conducted a study for NASA that put hard numbers to it.

98% of five-year-olds scored as creative geniuses on divergent thinking tests.

By adulthood? Just 2%.
November 25, 2025 at 9:02 AM
Picasso said "Every child is an artist. The problem is how to remain an artist once we grow up"
November 25, 2025 at 8:43 AM
Pick one transition moment each day: a lift ride, coffee line, walking to your car. Leave your phone in your pocket - resist that urge. Take 60-90 seconds and do nothing. That's it. Let your brain's default mode activate and see what thoughts that sparks.
November 24, 2025 at 6:52 PM
We've eliminated all gaps from our schedules. Waiting rooms, elevator rides, queues - we immediately pull out our phones. We fill every pause. And shut down our brain's most powerful background processor. Boredom is creative fuel and we're eliminating it.
November 24, 2025 at 11:52 AM
I've noticed that some of my most creative thinking came in small gaps of doing nothing. A lift journey is ideal, so why the urge to check the phone? It's a modern problem.
November 24, 2025 at 9:02 AM
I can't ride an elevator for 30 seconds without the urge to reach for my phone. Our office is on the 9th floor - the journey really does take only 30 seconds. And yet my hand moves automatically to my pocket. Why is that even necessary?
November 24, 2025 at 8:31 AM
The paradox isn't that you lack smart people. It's that smart people, when too close to a problem, lose the very perspective that makes them smart.
November 23, 2025 at 3:52 PM
Your brainstorms aren't ineffective because people lack creativity.

They're failing because you're too close to the problem.

Distance creates clarity. Proximity creates blind spots.
November 23, 2025 at 11:57 AM
We're brilliant at solving other people's problems, and terrible at solving our own.

Your team can dissect anyone else's strategic challenges.

But when it comes to your own?

You're stuck in loops, proposing the same internal ideas on repeat.
November 23, 2025 at 10:19 AM
Remember a time when you asked your friend for advice? They nailed it in 30 seconds while you'd been stuck for weeks?

That's Solomon's Paradox.
November 23, 2025 at 9:31 AM
Remixing isn't lazy. It's strategic.
Adapting isn't copying. It's creative.
November 22, 2025 at 4:52 PM
Apple didn't invent the smartphone.
They perfected it.

Amazon didn't invent online shopping.
They reimagined logistics.

Airbnb didn't invent holiday rentals.
They rebuilt trust at scale.
November 22, 2025 at 11:52 AM
The most innovative companies don't invent from scratch. They adapt what already works.
November 22, 2025 at 10:02 AM
Artists steal.
Scientists copy.
Business leaders?
We pretend everything we do is original.
November 22, 2025 at 9:31 AM
Just a reminder that how you see the world is a choice. Your days can feel electric with possibility. You can see beauty where others see mundane.
November 21, 2025 at 5:52 PM
Imagine waking up every day genuinely excited.

That's the spirit of Yayoi Kusama's art.
November 21, 2025 at 11:30 AM
Creativity doesn't only mean making things. Sometimes you create the attitude with which you approach life.
November 21, 2025 at 9:21 AM