Beyond a concert series (which, let's be honest, is out of scope even for popular AAA games), vinyl is also a "thing". When executed well, it's a great physical reminder of the game experience. There are even dedicated vinyl labels who specialize in game music! (Iam8Bit, Laced, Mondo, etc.)

Not every IP can do this. To start, your game probably needs to be a "hit". However, even great games fail to understand the commercial potential for their soundtracks. Is your music available outside of your game? Are people talking about it? Are people streaming it?

I believe this is the 2nd concert series and world tour for SV 👀 This is a brilliant initiative to connect with your fanbase outside of the game and extend the brand/IP experience. ConcernedApe already has a brilliant pricing strategy and no doubt understands the appeal of his music. #StardewValley

12 years ago, Nintendo released the Wii U. This system is special to me, as it marked my official start in this industry. I worked on integrated ad campaigns for games like Splatoon, Kirby, and Super Smash Bros. Hey, it wasn't a hit, but we certainly wouldn't have the Switch without it. #WiiU

Hello Bluesky!

I'm Spencer, a games industry leader passionate about brand development, specifically how publishers creatively attract an audience, engage players, and stand the test of time. I hope to interact with many of you as I share insights, bad jokes and commentary! #gamesindustry