Maja Pawinska Sims
@sparklypinchy.bsky.social
Who’s afraid of little old me… Award-winning PR & comms journalist, global head of features and EMEA news at PRovoke Media. PRCA Fellow. London. Excitable. Swiftie. ❤️🥂 Insta @sparklypinchyy
I’ve watched almost all of Glasto from sickbed and Olivia Rodrigo absolutely stole it on the last night: all-girl proper rock band, banging tunes, great performance - THEN she brought out Robert Smith for a couple of Cure numbers, which perked the parents of all the teens up. 10/10 no notes.
June 29, 2025 at 10:22 PM
I’ve watched almost all of Glasto from sickbed and Olivia Rodrigo absolutely stole it on the last night: all-girl proper rock band, banging tunes, great performance - THEN she brought out Robert Smith for a couple of Cure numbers, which perked the parents of all the teens up. 10/10 no notes.
OMG TAYLOR GOT HER MUSIC BACK!!! www.taylorswift.com
May 30, 2025 at 3:33 PM
OMG TAYLOR GOT HER MUSIC BACK!!! www.taylorswift.com
Is anyone else just EXHAUSTED with, like, everything? I know this isn’t profound, original or insightful but… it’s a lot, isn’t it?
May 27, 2025 at 9:28 PM
Is anyone else just EXHAUSTED with, like, everything? I know this isn’t profound, original or insightful but… it’s a lot, isn’t it?
Truly, The Smallest Man Who Ever Lived 🍊
May 16, 2025 at 5:56 PM
Truly, The Smallest Man Who Ever Lived 🍊
In non-political news, I captured my cats in Portrait Mode, as the queens deserve. I present Betty, aged 13 (the goodest orange girl), and forest cat Pluto, nearly 3 (absolute floofy menace).
April 29, 2025 at 9:17 AM
In non-political news, I captured my cats in Portrait Mode, as the queens deserve. I present Betty, aged 13 (the goodest orange girl), and forest cat Pluto, nearly 3 (absolute floofy menace).
I’ve thought about this Katy Perry in space thing a lot. And aside from the general weirdness and all the political and environmental stuff, as a GenX. I can’t get away from
April 19, 2025 at 9:33 PM
I’ve thought about this Katy Perry in space thing a lot. And aside from the general weirdness and all the political and environmental stuff, as a GenX. I can’t get away from
OK guys which PR/social agency has gone ahead with the #RIPeach ‘Rest in Peach’ stunt announcing the death of Peach Lipton Ice Tea?! Clever but also I have an 18yo in genuine distress and have reassured her one of my people ‘had an idea’. Fess up and all will be forgiven. 🍑
March 18, 2025 at 7:23 PM
OK guys which PR/social agency has gone ahead with the #RIPeach ‘Rest in Peach’ stunt announcing the death of Peach Lipton Ice Tea?! Clever but also I have an 18yo in genuine distress and have reassured her one of my people ‘had an idea’. Fess up and all will be forgiven. 🍑
The inevitability of it #catsinboxes
March 16, 2025 at 12:31 PM
The inevitability of it #catsinboxes
My favourite responses to the Kim/Tesla hookup:
•KKKardashian
•Keeping Up With The Nazis
Girl’s got quite the track record of hanging with insane fascist narcs.
•KKKardashian
•Keeping Up With The Nazis
Girl’s got quite the track record of hanging with insane fascist narcs.
March 15, 2025 at 10:14 PM
My favourite responses to the Kim/Tesla hookup:
•KKKardashian
•Keeping Up With The Nazis
Girl’s got quite the track record of hanging with insane fascist narcs.
•KKKardashian
•Keeping Up With The Nazis
Girl’s got quite the track record of hanging with insane fascist narcs.
I missed this yesterday thanks to the shameful Oval Office performance, but this is also completely shameful - afaik the first British company to abandon DEI because of Trump’s exec order. GSK’s website now has a 404 error message on the DEI link. 🤯 www.theguardian.com/business/202...
March 1, 2025 at 6:26 PM
I missed this yesterday thanks to the shameful Oval Office performance, but this is also completely shameful - afaik the first British company to abandon DEI because of Trump’s exec order. GSK’s website now has a 404 error message on the DEI link. 🤯 www.theguardian.com/business/202...
Ummm…. Who scheduled All The President’s Men tonight on BBC2? What’s happening now arguably makes Watergate look like soft play compared to the deadly escape room we are in now, but it’s a timely reminder of the importance of investigative journalism. (Also the hotness of young Redford obvs.)
February 23, 2025 at 11:11 PM
Ummm…. Who scheduled All The President’s Men tonight on BBC2? What’s happening now arguably makes Watergate look like soft play compared to the deadly escape room we are in now, but it’s a timely reminder of the importance of investigative journalism. (Also the hotness of young Redford obvs.)
Took my 18yo Bridget to see some other chick called Bridget at the flicks. She’s not at all embarrassed about this.
February 23, 2025 at 7:58 PM
Took my 18yo Bridget to see some other chick called Bridget at the flicks. She’s not at all embarrassed about this.
PR friends: do you have an amazing young woman from an marginalised background on your team? Keen to push back against anti-DEI nonsense? There's still time to enter the @provokemedia.com Young Changemakers Awards 2025.
Deadline Feb 14, free to enter changemaker.provokemedia.com/we-provoke/e...
Deadline Feb 14, free to enter changemaker.provokemedia.com/we-provoke/e...
February 13, 2025 at 3:46 PM
PR friends: do you have an amazing young woman from an marginalised background on your team? Keen to push back against anti-DEI nonsense? There's still time to enter the @provokemedia.com Young Changemakers Awards 2025.
Deadline Feb 14, free to enter changemaker.provokemedia.com/we-provoke/e...
Deadline Feb 14, free to enter changemaker.provokemedia.com/we-provoke/e...
So @provokemedia.com is changing how we award PR agencies of the year. We'll be naming the top agencies in the UK, Europe, Middle East & Africa, replacing shortlists for sector categories, so we can judge agencies on their own merits. Still time to enter: aoy.provokemedia.com/aoy/index
February 13, 2025 at 3:42 PM
So @provokemedia.com is changing how we award PR agencies of the year. We'll be naming the top agencies in the UK, Europe, Middle East & Africa, replacing shortlists for sector categories, so we can judge agencies on their own merits. Still time to enter: aoy.provokemedia.com/aoy/index
I can only assume the official report of this conversation between Trudeau and Sheinbaum missed out the “WTAF is the insane orange guy playing at ?!” bit.
February 2, 2025 at 7:23 PM
I can only assume the official report of this conversation between Trudeau and Sheinbaum missed out the “WTAF is the insane orange guy playing at ?!” bit.
Well my mammo results were ALL CLEAR, my friends!!! 14 bloody years since diagnosis. Amazing. Celebrating on a very rare and delightful home-alone evening with a dirty martini, a fire, the Traitors Final and a whole baked Camembert. And so full of gratitude. ❤️
January 25, 2025 at 12:18 PM
Well my mammo results were ALL CLEAR, my friends!!! 14 bloody years since diagnosis. Amazing. Celebrating on a very rare and delightful home-alone evening with a dirty martini, a fire, the Traitors Final and a whole baked Camembert. And so full of gratitude. ❤️
Without posting any new pics, where are you mentally?
January 24, 2025 at 12:20 AM
Without posting any new pics, where are you mentally?
New favourite Insta account: PRaitors.
January 16, 2025 at 6:20 PM
New favourite Insta account: PRaitors.
Guys I need one more follower because… 😈
January 1, 2025 at 4:34 PM
Guys I need one more follower because… 😈
Christmas movie grid, completed!
December 24, 2024 at 5:28 PM
Christmas movie grid, completed!
Happy Christmas, happy Hanukkah and happy holidays to all our PR and comms friends around the world from the @provokemedia.com squad!
December 24, 2024 at 11:38 AM
Happy Christmas, happy Hanukkah and happy holidays to all our PR and comms friends around the world from the @provokemedia.com squad!
This BBC F1 doco on Brawn with Keanu Reeves is like an actual cheese dream. Just watch it. (My bro in law leads engineering at an F1 team and he is also wtf).
December 17, 2024 at 8:19 PM
This BBC F1 doco on Brawn with Keanu Reeves is like an actual cheese dream. Just watch it. (My bro in law leads engineering at an F1 team and he is also wtf).
London really puts on a stunning Christmas lights show, it’s like being in an art gallery! Long walk with my mama and my girl last night 🌟🎄❤️
December 14, 2024 at 8:54 AM
London really puts on a stunning Christmas lights show, it’s like being in an art gallery! Long walk with my mama and my girl last night 🌟🎄❤️