Ethan Orenstein
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slappshell.bsky.social
Ethan Orenstein
@slappshell.bsky.social
Get Slappin!
SLAPPSHELL's main use-cases & licensing options:

- Small businesses: Get a single tier self-hosted or managed service.
- Developers/Freelancers: Pro tier self-hosted to ship white-label serviceCRM for your own clients.
- Reseller license to sell the boilerplate yourself.

youtu.be/pzgwg3LNCKs
Exploring the Use-Cases & Licensing Options for SLAPPSHELL Products
YouTube video by Ethan Orenstein // SlappShell
youtu.be
December 16, 2025 at 11:48 PM
When I started, I quit my job, cashed out my 401K, and jumped into an idea with basically no market research or validation.

Probably not the smartest approach, and that idea totally sucked.

But there's something valuable in just jumping in and starting the damn thing.

#buildinpublic
December 16, 2025 at 9:51 PM
Staying curious has been the most valuable thing for me so far.

Open your mind and welcome new experiences.

Ask someone who knows. Hire someone. Partner with someone. Use what you need to.

You don't have to figure it out all at once or have the answers in order to start.

#buildinpublic
December 16, 2025 at 4:27 PM
Holidays are a busy time for one business I run that involves selling artwork on Etsy.

In the descriptions I include when to order by to receive before Xmas.

And every year, I get the same messages:

#buildinpublic #indiehackers
December 15, 2025 at 10:50 PM
I almost quit at the beginning of 2025.

At that point, my losing streak was almost legal drinking age.

Then, I had one more idea I wanted to try (the initial test idea for SLAPPSHELL) and had my best single month in a very long time.
December 15, 2025 at 9:09 PM
The "iterate and adjust" stage is where you'll experience your setbacks and failures.

That's not a bad thing though.

That's where most of the valuable learning happens.
December 15, 2025 at 2:26 PM
Your customers don't care about your tech stack.

Should you?

Here's what I actually use to launch & run projects super fast for ~$80/month (and you can start for free):
December 14, 2025 at 9:59 PM
I just launched a whole bunch of use case landing pages for serviceCRM.

If you're building solo, landing page templatization and SEO automation is a major asset.

Way back when I would spend hours to days doing that manually - page by page - with excel & Wordpress.

#buildinpublic
December 12, 2025 at 8:43 PM
I was using the first iteration of serviceCRM myself to capture and manage my own leads before I started shaping it up for other businesses to use.

To celebrate the launch week, I'm looking for some folks who'd like to get up and running with the platform for free!

Reach out for details!
December 12, 2025 at 5:38 PM
Pretty solid launch day on @ProductHunt so far.

I think serviceCRM is tied for last!

Check it out here: www.producthunt.com/products/ser...
serviceCRM by SlappShell: Launch a site + CRM and capture leads within the same day. | Product Hunt
Eliminate multiple tools and stop wasting time. In minutes you can launch a complete business platform with a site, CRM, payments, scheduling, SEO, conversion tracking, and email automation all built ...
www.producthunt.com
December 10, 2025 at 8:53 PM
Some people asked me about the article template I'm using.

I built myself a template/system to help make that fast & easy for me so I can focus on the core of the broader project.

Check it out: www.youtube.com/watch?v=2RT7...

What's your system?
How It's Made: THE SLAPPY WEEKLY Article Template
YouTube video by Ethan Orenstein // SlappShell
www.youtube.com
December 9, 2025 at 4:33 PM
10 years ago I started a project stitching together beer koozies from old wetsuits in a 100-yr old basement.

Now I build "money printers"

This is how I got here, and how you can build your own:
December 8, 2025 at 8:26 PM