We live in an age where beauty has never been more available… and yet, never more artificial. Creams. Serums. Filters. Injectables. Makeup tutorials. Ten-step routines promising to “erase” the years. And still—most people can feel the difference when they see someone who has real, natural radiance. Because true beauty doesn’t come from covering things up.It comes from helping the body…

Let me say something that sounds almost offensive in today’s world: Being boring is the new extreme. Not skydiving.Not ultra-marathons.Not ice baths at 4am while screaming into a GoPro. Boring. And most people can’t handle it. Everyone wants the highlight reel. The “I did something insane today” story. The crazy workout. The 75-day challenge. The punishment disguised as discipline.

Today is Wednesday, February 4th, and this feels like a good moment to pause, reflect, and slightly simplify how I document this challenge. Last night was one of those nights that reminds you life doesn’t pause just because you’re running an experiment. Our little girl Besa wasn’t feeling well again, so sleep was a bit broken and the morning routine was… let’s call it flexible.

Today is Tuesday, February 3rd, and this entry feels like an important pivot point in this challenge. Not because anything dramatic happened — but because something clicked. Yesterday was my non-training day, and for the first time since starting this challenge, I deliberately altered my approach based on what my body was telling me. Yesterday: Life Happens (and the Plan Adapts)

When I started this challenge last Monday, my goal was simple but ambitious:build my body up to 180 pounds while doing things properly — clean food, disciplined training, hydration, supplementation, and metabolic health first. This wasn’t a “see what happens” experiment.This was intentional. After one full week, I’ve reviewed all my data — weight, body composition, metabolic markers — and while at first glance the results might look confusing or even discouraging, once you understand the physiology behind them, they actually make…

Today is Sunday, February 1st, and honestly… it was a fairly boring day. And that’s exactly why it matters. I got up, did what I always do, and didn’t try to reinvent anything. First thing in the morning: Perfect Amino My shake with NMN, beta-alanine, and creatine Omega-3 Vitamin D Hydration started early No drama. No decision fatigue. Just habits.

Let’s be honest for a minute. Most people don’t fail at their health goals because they’re lazy.They don’t fail because they lack information.And they definitely don’t fail because they don’t want to feel better. They fail because they’re trying to do it alone. And humans are not wired to thrive alone. The Lone-Wolf Health Trap Here’s what I see over and over again:

Today was Saturday, and Saturdays look different. I still got up around 7 a.m., but the structure of the day changed — and that’s part of real life. If you can only stay consistent when conditions are perfect, you’re going to struggle long-term. The goal isn’t rigidity. The goal is adaptability without abandoning the process. Morning Routine (Non-Negotiables)

Everyone says they want better health.More money.More freedom.More confidence. Very few people want the process that comes with it. Because the process is uncomfortable. And here’s the part most people don’t like admitting: 👉 Without action, nothing happens.👉 Without consistency, nothing sticks. You can have the best tools in the world…If you don’t use them properly — long enough — they’re useless.

(With or Without CELLERGIZE) Most people think hydration means “drink more water.” That’s not hydration.That’s just liquid moving through you. Real hydration happens at the cellular level — and how you hydrate in the morning determines your energy, focus, recovery, and even how well your body responds to things like sauna, cold exposure, coffee, and phototherapy. This post lays out…

(How I Stay Looking Human Without Injecting My Face or Bathing in Creams) Let’s get something straight right out of the gate. I don’t believe in “anti-aging.”I believe in not aging like shit. And most beauty routines?They’re just expensive ways of apologising for bad habits. So here’s my biohacking-style beauty routine — a little edgy, slightly unconventional, and guaranteed to annoy at least one skincare brand manager.

Friday – 9:00 p.m. I nearly forgot to write today’s blog post. That pretty much sums the day up. It was messy. Disjointed. Stop–start from the minute I woke up. And honestly, I’m glad it’s over. Morning: Late Start, Real Life I woke up late this morning — 7 a.m. — and straight away I knew the day wasn’t going to follow the usual rhythm.

If you zoom out and look at the health industry honestly, a clear pattern jumps out. Back in the 1950s and 1960s, some absolute giants in the direct-selling and wellness space introduced products that were genuinely innovative for their time. Vitamins. Minerals. Juices. Shakes. Powders. Pills. Those companies paved the road. But then something predictable happened. Instead of innovation…

Wednesday Today wasn’t flashy.And that’s the point. I woke up at 7 a.m. after another disrupted night — Bessa is still sick, so sleep is still broken. Not terrible, but not perfect either. WHOOP reflected that nicely: solid sleep efficiency, decent recovery, nothing alarming, just a reminder that life is still happening in the background. And instead of letting that dictate the day, I did what I always do.

Tuesday, January 27th Today was one of those days where nothing runs to plan — and those are the days that actually matter. Last night was another broken night of sleep. Bessa is still sick, so sleep came in fragments rather than full cycles. I checked my WHOOP this morning and, unsurprisingly, I landed in yellow. Here’s where the data sat:

The beauty industry is one of the hardest-working, most under-appreciated industries on the planet. And yet… it’s also one of the most trusted. Right now, we’re working with beauty professionals across the USA, Canada, Singapore, Vietnam, the UK, Ireland, Australia, and beyond, and one thing is crystal clear: The beauty industry doesn’t need another product to sell.It needs a…

Tuesday, January 27th This morning felt very different to yesterday. I woke up feeling good. Clear-headed. Rested. Calm. I checked my WHOOP when I woke up (I’ll include the screenshot in this post), and my sleep score came in at 85%, which, considering the chaos of the last few days, I’ll happily take. It matched how I felt getting out of bed — not wired, not groggy, just steady.

Today officially marks Day 1 of my journey from where I am now to 180 lbs. No dramatic transformation photos.No fake motivation.Just a normal, chaotic, demanding day… done properly. And honestly, I couldn’t have picked a more real day to start. Last Night (The Honest Setup) Last night wasn’t clean. I drank a bottle of wine.I ate a lot of chocolate.

A Keto-Fueled, Real-Life Transformation (Starting Monday, January 26th) Tomorrow morning, I step on the scale. No filters. No excuses. Just data.I’m currently hovering around 156 lbs, and I’m committing—publicly—to taking my body to 180 lbs in a keto-friendly, disciplined, sustainable way. This isn’t a “before and after” gimmick.This is a process. And I’m documenting all of it.

Something is changing in the beauty industry. Not loudly.Not with flashy trends or viral products.But quietly — and fundamentally. If you work in beauty, or are connected to the industry in any way, you’ve probably felt it already… even if you haven’t fully put words to it yet. This isn’t just about hair, nails, skin, or aesthetics anymore.

Something interesting is happening right now. Men in their 40s, late 40s, even 50s…Guys who used to say “I’ll get back in shape someday” are quietly deciding: “Someday is now.” And I get it. Because I’m living it. I’m 49.I’ve got three kids.Ryan, my 16-year-old daughter.And Harry and Besa, my twin 4-year-old daughters. That alone will wake you up faster than any motivational quote on Instagram.

Not that long ago, “tracking your health” meant one thing:You went to the doctor once a year, got weighed, had your blood pressure taken, and were told you were “fine”… or “keep an eye on that.” That was it. No context.No trend data.No clue what your body was actually doing on a day-to-day basis. Fast forward to today, and something very different is happening.

Here’s the truth most people never stop long enough to notice: Your day isn’t “ruined” by what happens. It’s shaped by what your mind does with what happens. And the wild part is… most of us are living as if we don’t have a choice. We act like frustration is something that arrives, takes over, and then we just… ride it out.

Protein is one of the most misunderstood parts of nutrition. Most people think it’s only for bodybuilders…Or that “more is always better”…Or that if you’re eating some chicken and eggs, you’re covered. But protein is much deeper than that. Protein isn’t just “food” — it’s literally the raw material your body uses to repair, rebuild, recover…

I’m giving myself one week before this begins. No rush. No impulsive start. Just a clear line in the sand. Next week, I’m starting a new personal experiment:going from 155 lbs to 180 lbs, using a keto-based approach, and documenting the entire process in real time. Not a transformation challenge.Not a program.Not advice. Just another honest experiment.