Crystal Waddell
@simpleandsmartseo.bsky.social
Host of The Simple and Smart SEO Show. Like always, here to learn from you smart people!
We taught kids how language works.
Then we forgot.
Now we’re confused why AI doesn’t understand our businesses.
Semantic triples aren’t advanced.
They’re foundational.
Then we forgot.
Now we’re confused why AI doesn’t understand our businesses.
Semantic triples aren’t advanced.
They’re foundational.
January 27, 2026 at 9:02 PM
We taught kids how language works.
Then we forgot.
Now we’re confused why AI doesn’t understand our businesses.
Semantic triples aren’t advanced.
They’re foundational.
Then we forgot.
Now we’re confused why AI doesn’t understand our businesses.
Semantic triples aren’t advanced.
They’re foundational.
AI doesn’t see your intentions. It sees your language.
If your business has evolved but your website hasn’t, AI will keep recommending the old version of you. That’s not an SEO problem — it’s a meaning problem.
If your business has evolved but your website hasn’t, AI will keep recommending the old version of you. That’s not an SEO problem — it’s a meaning problem.
January 26, 2026 at 2:34 AM
AI doesn’t see your intentions. It sees your language.
If your business has evolved but your website hasn’t, AI will keep recommending the old version of you. That’s not an SEO problem — it’s a meaning problem.
If your business has evolved but your website hasn’t, AI will keep recommending the old version of you. That’s not an SEO problem — it’s a meaning problem.
The Zero Clicks Problem ...
A ranking page with zero clicks isn’t broken.
It’s misunderstood.
When your page’s meaning doesn’t match the searcher’s mental picture, impressions go up — and clicks disappear.
This is where semantic triples matter.
A ranking page with zero clicks isn’t broken.
It’s misunderstood.
When your page’s meaning doesn’t match the searcher’s mental picture, impressions go up — and clicks disappear.
This is where semantic triples matter.
January 22, 2026 at 4:02 AM
The Zero Clicks Problem ...
A ranking page with zero clicks isn’t broken.
It’s misunderstood.
When your page’s meaning doesn’t match the searcher’s mental picture, impressions go up — and clicks disappear.
This is where semantic triples matter.
A ranking page with zero clicks isn’t broken.
It’s misunderstood.
When your page’s meaning doesn’t match the searcher’s mental picture, impressions go up — and clicks disappear.
This is where semantic triples matter.
There’s something magical about the start of a new year ✨
A clean slate. Fresh energy. And the feeling that anything is possible in 2026.
I’m rooting for your business to exceed what you could ask, think, or imagine 💛
A clean slate. Fresh energy. And the feeling that anything is possible in 2026.
I’m rooting for your business to exceed what you could ask, think, or imagine 💛
January 17, 2026 at 2:00 AM
There’s something magical about the start of a new year ✨
A clean slate. Fresh energy. And the feeling that anything is possible in 2026.
I’m rooting for your business to exceed what you could ask, think, or imagine 💛
A clean slate. Fresh energy. And the feeling that anything is possible in 2026.
I’m rooting for your business to exceed what you could ask, think, or imagine 💛
I didn’t come from an SEO background. I came from teaching.
A PE TEACHER, to be precise.
And that doesn’t disqualify me — it gives me a different lens.
Sharing what I’m learning helps me grow — and sometimes it opens doors for others too. That’s reason enough.
A PE TEACHER, to be precise.
And that doesn’t disqualify me — it gives me a different lens.
Sharing what I’m learning helps me grow — and sometimes it opens doors for others too. That’s reason enough.
January 15, 2026 at 3:07 PM
I didn’t come from an SEO background. I came from teaching.
A PE TEACHER, to be precise.
And that doesn’t disqualify me — it gives me a different lens.
Sharing what I’m learning helps me grow — and sometimes it opens doors for others too. That’s reason enough.
A PE TEACHER, to be precise.
And that doesn’t disqualify me — it gives me a different lens.
Sharing what I’m learning helps me grow — and sometimes it opens doors for others too. That’s reason enough.
A word of the year isn’t a goal — it’s a filter. It helps you decide what to say yes to, what to release, and what truly fits your vision.
Watch this free Vision Boarding workshop to learn how one word can guide your year with clarity.
Watch this free Vision Boarding workshop to learn how one word can guide your year with clarity.
January 14, 2026 at 7:02 PM
A word of the year isn’t a goal — it’s a filter. It helps you decide what to say yes to, what to release, and what truly fits your vision.
Watch this free Vision Boarding workshop to learn how one word can guide your year with clarity.
Watch this free Vision Boarding workshop to learn how one word can guide your year with clarity.
If you’re a Shopify seller or creative entrepreneur who wants clearer SEO, smarter systems, and ongoing support (without burnout), I’m opening something new soon 👀
✨ I’m building a Shopify support program + courses inside Skool!
👉 Join the waitlist here:
https://forms.gle/C2EqgVB3heXDafzD
✨ I’m building a Shopify support program + courses inside Skool!
👉 Join the waitlist here:
https://forms.gle/C2EqgVB3heXDafzD
December 16, 2025 at 11:52 PM
If you’re a Shopify seller or creative entrepreneur who wants clearer SEO, smarter systems, and ongoing support (without burnout), I’m opening something new soon 👀
✨ I’m building a Shopify support program + courses inside Skool!
👉 Join the waitlist here:
https://forms.gle/C2EqgVB3heXDafzD
✨ I’m building a Shopify support program + courses inside Skool!
👉 Join the waitlist here:
https://forms.gle/C2EqgVB3heXDafzD
How does all of the back end stuff impact the LLMs and influence the search results?
💪🏽 I found an answer that works really well for me to teach store owners using Shopify.
But for now, I just want to give rave reviews for the format (loved that I could attend every talk)!
💪🏽 I found an answer that works really well for me to teach store owners using Shopify.
But for now, I just want to give rave reviews for the format (loved that I could attend every talk)!
December 15, 2025 at 6:49 PM
How does all of the back end stuff impact the LLMs and influence the search results?
💪🏽 I found an answer that works really well for me to teach store owners using Shopify.
But for now, I just want to give rave reviews for the format (loved that I could attend every talk)!
💪🏽 I found an answer that works really well for me to teach store owners using Shopify.
But for now, I just want to give rave reviews for the format (loved that I could attend every talk)!
Email tools send emails.
Grid & Pixel figures out what to send so they convert.
Higher clicks, higher revenue — without a $4k/month agency.
This is the future. Check out episode 188 of The Simple and Smart SEO Show podcast to learn more!
Grid & Pixel figures out what to send so they convert.
Higher clicks, higher revenue — without a $4k/month agency.
This is the future. Check out episode 188 of The Simple and Smart SEO Show podcast to learn more!
December 6, 2025 at 5:02 PM
Email tools send emails.
Grid & Pixel figures out what to send so they convert.
Higher clicks, higher revenue — without a $4k/month agency.
This is the future. Check out episode 188 of The Simple and Smart SEO Show podcast to learn more!
Grid & Pixel figures out what to send so they convert.
Higher clicks, higher revenue — without a $4k/month agency.
This is the future. Check out episode 188 of The Simple and Smart SEO Show podcast to learn more!
Ashley ran a PPC campaign targeting “Rise at Seven” and “Carrie Rose” — so when someone Googled them, his CV ranked above their own site.
Carrie saw it, clicked it, and Ashley landed the job.
Bold. Brilliant. Iconic.
Watch the full episode for more. ✨
#seo #ppcmarketing #careertips
Carrie saw it, clicked it, and Ashley landed the job.
Bold. Brilliant. Iconic.
Watch the full episode for more. ✨
#seo #ppcmarketing #careertips
December 5, 2025 at 12:31 PM
Ashley ran a PPC campaign targeting “Rise at Seven” and “Carrie Rose” — so when someone Googled them, his CV ranked above their own site.
Carrie saw it, clicked it, and Ashley landed the job.
Bold. Brilliant. Iconic.
Watch the full episode for more. ✨
#seo #ppcmarketing #careertips
Carrie saw it, clicked it, and Ashley landed the job.
Bold. Brilliant. Iconic.
Watch the full episode for more. ✨
#seo #ppcmarketing #careertips
Most store owners don’t want to learn Klaviyo or Omnisend.
Grid & Pixel built autonomous email marketing so they don’t have to.
Flows + campaigns on auto pilot.
This is where ecommerce email is headed.
Watch the full episode for more insights and grab my referral link to get a great deal!
Grid & Pixel built autonomous email marketing so they don’t have to.
Flows + campaigns on auto pilot.
This is where ecommerce email is headed.
Watch the full episode for more insights and grab my referral link to get a great deal!
December 4, 2025 at 8:02 PM
Most store owners don’t want to learn Klaviyo or Omnisend.
Grid & Pixel built autonomous email marketing so they don’t have to.
Flows + campaigns on auto pilot.
This is where ecommerce email is headed.
Watch the full episode for more insights and grab my referral link to get a great deal!
Grid & Pixel built autonomous email marketing so they don’t have to.
Flows + campaigns on auto pilot.
This is where ecommerce email is headed.
Watch the full episode for more insights and grab my referral link to get a great deal!
Personalized emails = higher conversions.
This is the future of ecommerce email.
Watch the full episode to learn more and get ready for NEXT Black Friday!
#emailmarketing #ecommercetools #shopifyseo
This is the future of ecommerce email.
Watch the full episode to learn more and get ready for NEXT Black Friday!
#emailmarketing #ecommercetools #shopifyseo
November 29, 2025 at 9:23 PM
Personalized emails = higher conversions.
This is the future of ecommerce email.
Watch the full episode to learn more and get ready for NEXT Black Friday!
#emailmarketing #ecommercetools #shopifyseo
This is the future of ecommerce email.
Watch the full episode to learn more and get ready for NEXT Black Friday!
#emailmarketing #ecommercetools #shopifyseo
Amazon. Etsy. Shopify. It’s all pay-to-play.
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
November 10, 2025 at 2:02 PM
Amazon. Etsy. Shopify. It’s all pay-to-play.
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
💡 The key is being recommendable.
That’s where SEO, GEO, and visibility strategy meet.
🎧 Clip from my conversation with Garrett Sussman Sussman on The Simple and Smart SEO Show Podcast dropping this week!
#aishopping #chatgpt #shopify
🎙️ “If I'm losing traffic that's not actually gonna generate revenue, I could care less. Send what's going to generate revenue.”
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
November 9, 2025 at 6:03 PM
🎙️ “If I'm losing traffic that's not actually gonna generate revenue, I could care less. Send what's going to generate revenue.”
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
For years, we’ve been told to chase clicks.
But clicks don’t pay the bills. Customers do.
The new era of SEO isn’t about more traffic.
It’s about better traffic.
“OpenAI can take a cut — if they bring me the sale!” 💥
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
November 2, 2025 at 11:08 PM
“OpenAI can take a cut — if they bring me the sale!” 💥
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
Shopify sellers, this is the future of ecommerce.
AI + visibility = revenue.
🎧 Full convo on The Simple and Smart SEO Show.
Need to build AI skills?
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
October 29, 2025 at 4:03 PM
Need to build AI skills?
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
"We all gotta start somewhere. So you might as well just start now.” 💡
That reminder from Ana De La Cruz hit hard this week on The Simple and Smart SEO Show Podcast.
#SEO#AI#WomenInSEO#SimpleAndSmartSEO #DigitalMarketing
“I’ve seen $500 million companies using YouTube embeds on their sites… watching CAT videos! 🐱😂” — Andy Crestodina
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
October 11, 2025 at 7:31 PM
“I’ve seen $500 million companies using YouTube embeds on their sites… watching CAT videos! 🐱😂” — Andy Crestodina
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
💡 If it’s a conversion-focused page, you need a pro video player.
Don’t lose sales to distractions.
🎧 Full convo on The Simple and Smart SEO Show
“Influencer marketing is future proof. It’s human connection — and that’s something AI can’t replicate.” 🤖❤️ — Andy Crestodina
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
October 10, 2025 at 9:33 PM
“Influencer marketing is future proof. It’s human connection — and that’s something AI can’t replicate.” 🤖❤️ — Andy Crestodina
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
Real people. Real relationships. That’s the future of visibility. 🌍✨
🎧 Full convo with Andy Crestodina on The Simple and Smart SEO Show
“Getting mentioned online is so important now.
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
October 9, 2025 at 7:31 PM
“Getting mentioned online is so important now.
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
How do you find the people who could be genuine mouthpieces for your brand?” 💭
Not just influencers-for-hire… but the real people who love what you do and naturally talk about it.
🎧 Hear the full convo on The Simple and Smart SEO Show!
Andy Crestodina called it:
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
October 7, 2025 at 2:02 AM
Andy Crestodina called it:
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
“Video testimonials and video product reviews are the atomic bomb of marketing.” 💣🎥
And he’s right!
You can never have too many happy customer videos — they’re like sales reps that work 24/7. 💬💰
#testimonials #video #websiteoptimization
“Teaching AI to recommend your brand is partly about prompt reverse-engineering.” 🤖💡 — Andy Crestodina
This is the bridge between SEO and AI.
Your content isn’t just for humans anymore — it’s for machines that recommend you.
🎧 Hear the full convo on The Simple and Smart SEO Show
This is the bridge between SEO and AI.
Your content isn’t just for humans anymore — it’s for machines that recommend you.
🎧 Hear the full convo on The Simple and Smart SEO Show
October 5, 2025 at 6:02 PM
“Teaching AI to recommend your brand is partly about prompt reverse-engineering.” 🤖💡 — Andy Crestodina
This is the bridge between SEO and AI.
Your content isn’t just for humans anymore — it’s for machines that recommend you.
🎧 Hear the full convo on The Simple and Smart SEO Show
This is the bridge between SEO and AI.
Your content isn’t just for humans anymore — it’s for machines that recommend you.
🎧 Hear the full convo on The Simple and Smart SEO Show
"It’s the perfect time for lifelong learners to be in this industry — there’s just so much to learn every day."
That’s what I told Andy Crestodina on The Simple and Smart SEO Show — and it’s exactly why I love SEO. 🚀
Catch the full convo October 1 wherever you love your podcasts!
#seo #geo
That’s what I told Andy Crestodina on The Simple and Smart SEO Show — and it’s exactly why I love SEO. 🚀
Catch the full convo October 1 wherever you love your podcasts!
#seo #geo
October 3, 2025 at 3:53 PM
🚀 Imagine having a repeatable system for every product in your shop.
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
September 16, 2025 at 5:45 PM
🚀 Imagine having a repeatable system for every product in your shop.
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
In Part 1 of our SEO Squad Workshop, we’re building product + collection pages step by step—starting with nailing search intent, keywords, and templates.
👩🏽💻 This is how you make SEO work smarter, not harder.
👉🏽 Don’t miss Part 2!
🔥 “Creators suffer now. AI wins now. But in the long run? Everyone loses if they don’t fix this.”
— Heather Physioc
This isn’t just about clicks. It’s about the future of the web’s economy. 👀
Do you think AI companies are moving too fast without protecting creators?
#creators #ai
— Heather Physioc
This isn’t just about clicks. It’s about the future of the web’s economy. 👀
Do you think AI companies are moving too fast without protecting creators?
#creators #ai
September 12, 2025 at 8:31 PM
✨ “SEO isn’t dead… but the word SEO is losing its luster." 👀
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
September 12, 2025 at 2:02 AM
✨ “SEO isn’t dead… but the word SEO is losing its luster." 👀
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization
Optimization? That’s forever. 🚀
Do you agree?
#SEO #discovereability #searchengineoptimization