🚨 New blog post on the Simmer blog 🚨

How to configure server-side Google Tag Manager with a same-origin deployment

Read the article here: www.teamsimmer.com/2025/08/28/s...

Watch the YouTube video here: youtu.be/66hDDd-IHxY?...

Subscribe to Simmer's YT channel: www.youtube.com/channel/UCa_...

📣 Basic Consent Mode: The Guide 📣

My latest article is a comprehensive guide for Google's Basic Consent Mode. It covers both how to implement Basic Consent Mode and how to configure marketing tags to work with it.

www.simoahava.com/analytics/ba...

#googletagmanager #consentmode

Safari 18.4 (released March 31st) adds support for partitioned 3P cookies.

This is from the proposal labeled CHIPS (Cookies Having Independent Partitioned State).

developer.apple.com/documentatio...

developers.google.com/privacy-sand...

I'm very much looking forward to attending Emerce Conversion & Analytics again!

It's one of my absolute favorite conferences in Europe.

Get your ticket here: bit.ly/43lB3Xg

My talk will explore some of the unsolved problems with server-side data flows.

See you in Amsterdam on April 10th!

New blog post! 📣

Server-side GTM now fetches GA4 configs automatically when you override the Measurement ID. No more manual enrichment—key settings like conversions are applied automatically!

Splitting those data streams without losing critical details.

👉 www.simoahava.com/gtmtips/sgtm...

📣 Server-side GTM and Container Registry deprecation 📣

If you've received email about Container Registry deprecation, and you're wondering if you need to do something about your SGTM deployment – don't worry. Google has migrated the Docker image to Artifact Registry – you don't need to do anything.

Pssst... Google, tell Ishita they forgot to remove debugging console.log() calls from the Google Ads Google Tag source code.

www.googletagmanager.com/gtag/js?id=A...

Quality feedback on the Standard Deviation Podcast YouTube channel.

Luckily I can read between the lines, and James (who is obviously held hostage by right-wing neocons, forcing him to spout such nonsense), I promise we'll go extra-woke in your honor for the remaining episodes of the season!

It's been a long time coming, but finally I managed to update www.cookiestatus.com.

1. Removed Cliqz from the home page.
2. Made the table header sticky.
3. Added details about Chrome's storage partitioning.

I'm still proud of this resource, but it is a chore to maintain!

#measure #privacy

Monday morning => leg morning! Back at it after a week with a head cold.

Last blog of the year! Happy 2024.

"Our purpose...is to activate hidden or suppressed capabilities in students, combine those with small doses of new information...and then nurture the concoction so that the learning experience becomes an emergent one."

www.simoahava.com/personal/tho...