We should be able to enjoy sports without the constant nudge to drink.

By writing to your MSPs, you can ask them to commit to bringing an end to alcohol sport sponsorship in their manifestos for the 2026 Scottish Parliament elections.

Email your MSP here: bit.ly/3LLVo10

Every day in Scotland, almost 90 people are hospitalised and 3 people lose their lives to alcohol.

Our love of sports is used by alcohol companies as a vehicle to promote their products.

This exposure to alcohol marketing influences us to buy and drink more alcohol.

The SWA references a 14% rise in alcohol duty over the past two years but in reality alcohol duty is still much lower than it was in 2012/13. For example: Cider and spirits duty is 26% lower
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In the financial year 2024-25, HMRC received just under £11 billion in alcohol duty, which is less than a third of what alcohol harm is estimated to cost the UK.

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The SWA does not acknowledge the substantial economic and societal costs associated with alcohol harm. These include costs on the NHS, the criminal justice system and social services. The Social Market Foundation estimated that these were between £5-10 billion in Scotland.

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