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Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
#seo #smm
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
#google #seo
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
#google #seo
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
#seo #smm
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
#google #seo
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
#seo #smm
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
#google #youtube
Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
#google #seo
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
#smm #youtube
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
#seo #smm
This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs.
#seo #smm
Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting
#google #seo
WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move.
#seo #smm
Create your perfect feed!
Choose what appears on your home screen: news from 350+ sources across 10 categories.
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#ios #app #news
Create your perfect feed!
Choose what appears on your home screen: news from 350+ sources across 10 categories.
👉 apps.apple.com/app/id159656...
#ios #app #news
Grok is reportedly producing over 6.5k sexualized images every day.
#seo #smm
A look at how each of the major AI projects stacks up on safety and risk management.
#seo #smm
In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms.
#seo #smm
WhatsApp is preparing users for the switch to usernames, as opposed to phone numbers.
#seo #smm
The changes are mostly just wording updates.
#smm #youtube
Sports are clearly a big focus for TikTok in 2026.
#smm #tiktok
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
#google #seo
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
#google #seo
Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
#google #seo
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
#google #seo
These new agentic experiences were showcased at the NRF 2026 conference.
#seo #smm