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SEO & SMM News
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#SEO and #SMM News from Social Media Today, Search Engine Journal, Search Engine Land and others.
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Anthony Higman shares a PPC redemption story

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
#seo #smm
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
searchengineland.com
January 10, 2026 at 6:29 AM
Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
#google #seo
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
searchengineland.com
January 10, 2026 at 5:28 AM
Google AI Overviews are tested and removed based on engagement

Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
#google #seo
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
searchengineland.com
January 10, 2026 at 4:28 AM
Microsoft expands search themes in Performance Max to 50

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
#seo #smm
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
searchengineland.com
January 10, 2026 at 3:27 AM
Google tests expanded video limits in Performance Max

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
#google #seo
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
searchengineland.com
January 10, 2026 at 2:27 AM
Why ecommerce SEO audits fail – and what actually works in 30 days

Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
#seo #smm
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
searchengineland.com
January 10, 2026 at 1:27 AM
Why Demand Gen is the most underrated campaign type in Google Ads

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
#google #youtube
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
searchengineland.com
January 10, 2026 at 12:26 AM
Google doesn’t want you to create bite-sized chunks of your content

Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
#google #seo
Google doesn’t want you to create bite-sized chunks of your content
Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
searchengineland.com
January 9, 2026 at 11:25 PM
YouTube is no longer optional for SEO in the age of AI Overviews

As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
#smm #youtube
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
searchengineland.com
January 9, 2026 at 10:25 PM
Paid Media Marketing: 8 Changes Marketers Should Make In 2026

Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
#seo #smm
Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
www.searchenginejournal.com
January 9, 2026 at 9:24 PM
SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop

This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs.
#seo #smm
SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop via @sejournal, @MattGSouthern
This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs.
www.searchenginejournal.com
January 9, 2026 at 8:24 PM
PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting
#google #seo
PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates via @sejournal, @brookeosmundson
Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting
www.searchenginejournal.com
January 9, 2026 at 7:24 PM
19 WordPress Alternatives: From Simple Builders To Enterprise CMS

WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move.
#seo #smm
19 WordPress Alternatives: From Simple Builders To Enterprise CMS via @sejournal, @MattGSouthern
WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move.
www.searchenginejournal.com
January 9, 2026 at 6:24 PM
🚀 Today we’ve launched personalized news reading in the TheNote.app iPhone app! 📱

Create your perfect feed!
Choose what appears on your home screen: news from 350+ sources across 10 categories.

👉 apps.apple.com/app/id159656...

#ios #app #news
January 9, 2026 at 11:31 AM
X Faces Bans in Several Regions Over Grok-Produced Images

Grok is reportedly producing over 6.5k sexualized images every day.
#seo #smm
X Faces Bans in Several Regions Over Grok-Produced Images
Grok is reportedly producing over 6.5k sexualized images every day.
www.socialmediatoday.com
January 9, 2026 at 8:43 AM
Assessing the Safety of AI Projects [Infographic]

A look at how each of the major AI projects stacks up on safety and risk management.
#seo #smm
Assessing the Safety of AI Projects [Infographic]
A look at how each of the major AI projects stacks up on safety and risk management.
www.socialmediatoday.com
January 9, 2026 at 7:43 AM
7 Digital Marketing Trends to Watch for in 2026

In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms.
#seo #smm
7 Digital Marketing Trends to Watch for in 2026
In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms.
www.socialmediatoday.com
January 9, 2026 at 6:42 AM
WhatsApp Tests Usernames as Primary Connection Display

WhatsApp is preparing users for the switch to usernames, as opposed to phone numbers.
#seo #smm
WhatsApp Tests Usernames as Primary Connection Display
WhatsApp is preparing users for the switch to usernames, as opposed to phone numbers.
www.socialmediatoday.com
January 9, 2026 at 5:41 AM
YouTube Updates Search Filter Terms and Functions

The changes are mostly just wording updates.
#smm #youtube
YouTube Updates Search Filter Terms and Functions
The changes are mostly just wording updates.
www.socialmediatoday.com
January 9, 2026 at 4:41 AM
TikTok Announces New Partnership with FIFA World Cup

Sports are clearly a big focus for TikTok in 2026.
#smm #tiktok
TikTok Announces New Partnership with FIFA World Cup
Sports are clearly a big focus for TikTok in 2026.
www.socialmediatoday.com
January 9, 2026 at 3:36 AM
Google Ads API tightens conversion data rules

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
#google #seo
Google Ads API tightens conversion data rules
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
searchengineland.com
January 9, 2026 at 2:32 AM
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
#google #seo
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
searchengineland.com
January 9, 2026 at 1:32 AM
Google: AI Overviews Show Less When Users Don’t Engage

Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
#google #seo
Google: AI Overviews Show Less When Users Don’t Engage via @sejournal, @MattGSouthern
Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
www.searchenginejournal.com
January 9, 2026 at 12:31 AM
Where affiliates can get traffic beyond Google search

As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
#google #seo
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
searchengineland.com
January 8, 2026 at 11:30 PM
Microsoft launches Copilot Checkout and Brand Agents

These new agentic experiences were showcased at the NRF 2026 conference.
#seo #smm
Microsoft launches Copilot Checkout and Brand Agents
These new agentic experiences were showcased at the NRF 2026 conference.
searchengineland.com
January 8, 2026 at 10:29 PM