Rejecting the frame and replacing it with a better one is rhe key. Especially if you use a physiological-based metaphor. Obama was quite adept at that on the campaign trail and debates.

I found Lakoff’s Political Mind to have fundamental insights that Dems continue to ignore

RW militias have moved from their 90s fringe to effectively state-sanctioned, and Nazism, white nationalism, and other extremist strains now dominate state political parties, with the upper hand in national politics under an increasingly authoritarian regime.

As a threat assessment, it’s not close.