Sara Rosinsky
@sararosinsky.bsky.social
Autonomous advertising copywriter. Author of Unflubbify Your Writing. Logophile. Skeptic. Podcast/audiobook fiend. Fan of design, player of racquetball.
Above all, remember: I-apostrophe-s is not the way to show something belongs to you. The word you want is "my." Say, "My attorney's and my demands." Or: "My paramour's and my predilections." "Or: "My coworkers' and my walkout."
#writing #advertising #englishlanguage #editing #proofreading
#writing #advertising #englishlanguage #editing #proofreading
January 29, 2026 at 9:32 PM
Above all, remember: I-apostrophe-s is not the way to show something belongs to you. The word you want is "my." Say, "My attorney's and my demands." Or: "My paramour's and my predilections." "Or: "My coworkers' and my walkout."
#writing #advertising #englishlanguage #editing #proofreading
#writing #advertising #englishlanguage #editing #proofreading
I'm sure you don't need this. But feel free to share it. #writingcommunity
January 28, 2026 at 1:29 PM
I'm sure you don't need this. But feel free to share it. #writingcommunity
(1/2) Exhibit A: A slide I use in presentations* featuring our friend the apostrophe. The apostrophe performs two completely different jobs: 1) replacing letters in contractions (he's, she's, that's, top o' the mornin', etc.) and ...
January 27, 2026 at 5:41 PM
(1/2) Exhibit A: A slide I use in presentations* featuring our friend the apostrophe. The apostrophe performs two completely different jobs: 1) replacing letters in contractions (he's, she's, that's, top o' the mornin', etc.) and ...
I've always struggled with these two words because they're conceptually related in my mind. If you're an early adopter, you adapt quickly to new technology. If you adopt a baby, you have to adapt to that baby's needs.
PS: This lesson lives in Unflubbify Your Writing, available at Unflubbify.com.
PS: This lesson lives in Unflubbify Your Writing, available at Unflubbify.com.
January 26, 2026 at 5:14 PM
I've always struggled with these two words because they're conceptually related in my mind. If you're an early adopter, you adapt quickly to new technology. If you adopt a baby, you have to adapt to that baby's needs.
PS: This lesson lives in Unflubbify Your Writing, available at Unflubbify.com.
PS: This lesson lives in Unflubbify Your Writing, available at Unflubbify.com.
I play racquetball, and every time I want to warn my partner about a ball flying toward him on the court, I realize what a terrible command "Heads up!" is. "Head DOWN!" or "Duck!" or just "WATCH OUT!" make far more sense.
#sportsball
#sportsball
January 23, 2026 at 9:22 PM
I play racquetball, and every time I want to warn my partner about a ball flying toward him on the court, I realize what a terrible command "Heads up!" is. "Head DOWN!" or "Duck!" or just "WATCH OUT!" make far more sense.
#sportsball
#sportsball
I have just spent a ridiculous amount of time looking into the etymology of "petit four." I'd always associated it with the four sides of a square—which makes no sense, since petits fours are three-dimensional. (1/3)
January 22, 2026 at 4:07 PM
I have just spent a ridiculous amount of time looking into the etymology of "petit four." I'd always associated it with the four sides of a square—which makes no sense, since petits fours are three-dimensional. (1/3)
January 21, 2026 at 4:37 PM
January 20, 2026 at 5:24 PM
I just saw a "Lets connect!" post over on LinkedIn, so I thought I'd share this lesson again. Conveniently, it's in the book* for easy reference.
*Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar.
#advertising #editing #proofreading #writingcommunity
*Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar.
#advertising #editing #proofreading #writingcommunity
January 19, 2026 at 3:30 PM
I just saw a "Lets connect!" post over on LinkedIn, so I thought I'd share this lesson again. Conveniently, it's in the book* for easy reference.
*Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar.
#advertising #editing #proofreading #writingcommunity
*Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar.
#advertising #editing #proofreading #writingcommunity
I just finished my latest events compilation. If you're a graphic designer, UX/UI person, illustrator, type geek, freelancer, marketer, or the like, you should definitely check it out. I'll put the link in the comments, as one does these days.
#colorado #denver #boulder #graphicdesign #design
#colorado #denver #boulder #graphicdesign #design
January 18, 2026 at 5:50 PM
I just finished my latest events compilation. If you're a graphic designer, UX/UI person, illustrator, type geek, freelancer, marketer, or the like, you should definitely check it out. I'll put the link in the comments, as one does these days.
#colorado #denver #boulder #graphicdesign #design
#colorado #denver #boulder #graphicdesign #design
January 17, 2026 at 5:36 PM
Some people flaunt their authority; others flout that authority.
#writing #advertising #englishlanguage #editing #proofreading #writingcommunity
#writing #advertising #englishlanguage #editing #proofreading #writingcommunity
January 16, 2026 at 11:17 PM
Some people flaunt their authority; others flout that authority.
#writing #advertising #englishlanguage #editing #proofreading #writingcommunity
#writing #advertising #englishlanguage #editing #proofreading #writingcommunity
This one's in the book (Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar), available both on its intuitively named website and Amazon. #writingcommunity
January 15, 2026 at 9:33 PM
This one's in the book (Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar), available both on its intuitively named website and Amazon. #writingcommunity
January 14, 2026 at 4:24 PM
Someone asked me today whether "en dash" and "em dash" should be hyphenated. Bryan Garner *does* hyphenate them, but both Merriam-Webster and The Chicago Manual of Style do not.
Tees re: the recent categorization of em dashes as just an AI "tell" are available at shinyredcopy.com/store. #writing
Tees re: the recent categorization of em dashes as just an AI "tell" are available at shinyredcopy.com/store. #writing
January 13, 2026 at 7:36 PM
Someone asked me today whether "en dash" and "em dash" should be hyphenated. Bryan Garner *does* hyphenate them, but both Merriam-Webster and The Chicago Manual of Style do not.
Tees re: the recent categorization of em dashes as just an AI "tell" are available at shinyredcopy.com/store. #writing
Tees re: the recent categorization of em dashes as just an AI "tell" are available at shinyredcopy.com/store. #writing
January 12, 2026 at 6:32 PM
Today I'm finishing up an audiobook (see pic) about the heyday of flappers, jazz, and speakeasies. Do you know this story?
January 11, 2026 at 2:41 PM
Today I'm finishing up an audiobook (see pic) about the heyday of flappers, jazz, and speakeasies. Do you know this story?
January 10, 2026 at 5:41 PM
January 9, 2026 at 12:49 PM
I just checked my notes, and it's been a while—a *long* while—since I've shared this lesson: 852 days. (Fortunately, it's in the book, so you can access it anytime you want to.)*
*The book: Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar. #writing
*The book: Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar. #writing
January 8, 2026 at 4:51 PM
I just checked my notes, and it's been a while—a *long* while—since I've shared this lesson: 852 days. (Fortunately, it's in the book, so you can access it anytime you want to.)*
*The book: Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar. #writing
*The book: Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar. #writing
If you want to receive one of these little language lessons each week, head over to Shiny Red Copy dot com slash* email.
*I just learned that this is called a "virgule."
*I just learned that this is called a "virgule."
January 7, 2026 at 7:51 PM
If you want to receive one of these little language lessons each week, head over to Shiny Red Copy dot com slash* email.
*I just learned that this is called a "virgule."
*I just learned that this is called a "virgule."
If this makes you need to hear the Bobby Brown song, I'll put a link in the comments. 🎶
Relevantly, it occurs to me that "prerogative" is exactly as counterintuitive and weird as "prurient."
Relevantly, it occurs to me that "prerogative" is exactly as counterintuitive and weird as "prurient."
January 5, 2026 at 2:25 PM
If this makes you need to hear the Bobby Brown song, I'll put a link in the comments. 🎶
Relevantly, it occurs to me that "prerogative" is exactly as counterintuitive and weird as "prurient."
Relevantly, it occurs to me that "prerogative" is exactly as counterintuitive and weird as "prurient."
Tomorrow is the Mondayest Monday of them all. I hope you're enjoying the quickly evaporating remnants of your holiday.
January 4, 2026 at 9:54 PM
Tomorrow is the Mondayest Monday of them all. I hope you're enjoying the quickly evaporating remnants of your holiday.
I'll give it to you straight.
PS: Did you know you can get one of these language lessons delivered each week? Sign up at Shiny Red Copy dot com slash email.
PS: Did you know you can get one of these language lessons delivered each week? Sign up at Shiny Red Copy dot com slash email.
January 3, 2026 at 8:59 PM
I'll give it to you straight.
PS: Did you know you can get one of these language lessons delivered each week? Sign up at Shiny Red Copy dot com slash email.
PS: Did you know you can get one of these language lessons delivered each week? Sign up at Shiny Red Copy dot com slash email.
January 2, 2026 at 3:31 PM