Sarah Sluis, AdExchanger
sarahsluis.bsky.social
Sarah Sluis, AdExchanger
@sarahsluis.bsky.social
Executive Editor of AdExchanger. We cover how tech is transforming digital marketing.
2015: header bidding hits the scene.
2025: Google's tightly linked ad exchange-ad server relationship is ruled a monopoly.
What a ride...
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Google Is Found Guilty Of Operating An Ad Tech Monopoly (!) | AdExchanger
Judge Leonie Brinkema rules: Google has been found guilty in US v. Google of having monopolized two online advertising markets.
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April 17, 2025 at 4:48 PM
The apocalyptic state of in-store retail. Put your crazy shopping stories in the replies -
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Retail Tech Is Ready To Help Retailers Solve All The Wrong Problems | AdExchanger
Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last week.
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January 23, 2025 at 9:52 PM