Bookstores have to be conscious of margins in an already saturated marketplace. So I’m not surprised at this situation. Just that it is odd to conclude that the Starmark at South City Mall has better display for new arrivals.

The meme coins have been a special lesson in disbelief.

And in the absence of good information sharing we have mega brands like Titan glibly posting absolute garbage in the name of watch specifications. If you don’t believe me take a look at their site and select a random watch. This is from one of the premium watch makers in India.

What’s the point in not addressing the automatic watches for women and others with smaller wrist size space? Aren’t they interested in selling more watches? Time and quantity limited sales are fine to start with, but when is this going to shift to proper retail?

I think that the watch influencers from India who dominate the social media space do not understand these issues. Hence they do dramatic reading of the spec sheet and some marketing material. The brands should also look at case height of less than 13mm. They do not.

The other thing of course is about straps and bracelets. Non enthusiasts will always focus on how the watch feels when you wear it. Poor quality of straps and bracelets contribute to a poor wear experience and hence lowering of the perceived quality. Why are they doing this?