Ryanne | Small Business Marketing
@ryannezender.bsky.social
Marketing Strategist for Small Businesses, Graphic Designer, Social Media Manager, Web Developer
Subscribe to my newsletter about affordable marketing, available on Substack:
https://ryannezender.substack.com/
Subscribe to my newsletter about affordable marketing, available on Substack:
https://ryannezender.substack.com/
Design Tip of the Day:
Pick 2-3 fonts to use as your brand fonts. Then you won’t have to decide which ones to use every time you design something new.
Pick 2-3 fonts to use as your brand fonts. Then you won’t have to decide which ones to use every time you design something new.
January 16, 2026 at 3:37 PM
Design Tip of the Day:
Pick 2-3 fonts to use as your brand fonts. Then you won’t have to decide which ones to use every time you design something new.
Pick 2-3 fonts to use as your brand fonts. Then you won’t have to decide which ones to use every time you design something new.
Marketing Tip of the Day:
When interacting with potential customers online, be genuine with them.
When interacting with potential customers online, be genuine with them.
January 14, 2026 at 3:28 PM
Marketing Tip of the Day:
When interacting with potential customers online, be genuine with them.
When interacting with potential customers online, be genuine with them.
Marketing Tip of the Day:
If you do what you do really well, your clients will talk about it.
If you do what you do really well, your clients will talk about it.
January 12, 2026 at 3:39 PM
Marketing Tip of the Day:
If you do what you do really well, your clients will talk about it.
If you do what you do really well, your clients will talk about it.
What the WHAT?
When marketers say audience what they really mean is the group of people they are targeting with their campaigns.
For example: Some of your followers may be your audience if they fall into the demographics that you are targeting, but probably not all of them.
When marketers say audience what they really mean is the group of people they are targeting with their campaigns.
For example: Some of your followers may be your audience if they fall into the demographics that you are targeting, but probably not all of them.
January 9, 2026 at 3:36 PM
What the WHAT?
When marketers say audience what they really mean is the group of people they are targeting with their campaigns.
For example: Some of your followers may be your audience if they fall into the demographics that you are targeting, but probably not all of them.
When marketers say audience what they really mean is the group of people they are targeting with their campaigns.
For example: Some of your followers may be your audience if they fall into the demographics that you are targeting, but probably not all of them.
Design Tip of the Day:
People tend to scan websites in a Z pattern. Placing your most important information along that guideline will help it get noticed.
People tend to scan websites in a Z pattern. Placing your most important information along that guideline will help it get noticed.
January 8, 2026 at 3:35 PM
Design Tip of the Day:
People tend to scan websites in a Z pattern. Placing your most important information along that guideline will help it get noticed.
People tend to scan websites in a Z pattern. Placing your most important information along that guideline will help it get noticed.
Marketing Tip of the Day:
Sometimes you’ll make posts and they won’t get much (or any) engagement. That doesn’t mean that no one is noticing though. Silent buyers absolutely exist and while it can be a bit soul crushing to only get a few likes, keep posting that content anyway!
Sometimes you’ll make posts and they won’t get much (or any) engagement. That doesn’t mean that no one is noticing though. Silent buyers absolutely exist and while it can be a bit soul crushing to only get a few likes, keep posting that content anyway!
January 7, 2026 at 3:27 PM
Marketing Tip of the Day:
Sometimes you’ll make posts and they won’t get much (or any) engagement. That doesn’t mean that no one is noticing though. Silent buyers absolutely exist and while it can be a bit soul crushing to only get a few likes, keep posting that content anyway!
Sometimes you’ll make posts and they won’t get much (or any) engagement. That doesn’t mean that no one is noticing though. Silent buyers absolutely exist and while it can be a bit soul crushing to only get a few likes, keep posting that content anyway!
Design Tip of the Day:
Try making your most important words pop by using a different color, font, size or weight.
This will help your audience, especially all of those who are just scanning your designs, see what's most important first.
Try making your most important words pop by using a different color, font, size or weight.
This will help your audience, especially all of those who are just scanning your designs, see what's most important first.
January 5, 2026 at 3:34 PM
Design Tip of the Day:
Try making your most important words pop by using a different color, font, size or weight.
This will help your audience, especially all of those who are just scanning your designs, see what's most important first.
Try making your most important words pop by using a different color, font, size or weight.
This will help your audience, especially all of those who are just scanning your designs, see what's most important first.
Marketing Tip of the Day:
You can boost recommendations by giving current customers incentives for bringing in new ones.
You can boost recommendations by giving current customers incentives for bringing in new ones.
January 2, 2026 at 3:40 PM
Marketing Tip of the Day:
You can boost recommendations by giving current customers incentives for bringing in new ones.
You can boost recommendations by giving current customers incentives for bringing in new ones.
Happy New Year!! 🎇
January 1, 2026 at 5:01 PM
Happy New Year!! 🎇
When you're a solopreneur, you have to wear all of the different hats in your business. And I understand firsthand how some of those hats may feel clunky, or are too big and floppy, or are too tight and uncomfortable.
December 31, 2025 at 5:57 PM
When you're a solopreneur, you have to wear all of the different hats in your business. And I understand firsthand how some of those hats may feel clunky, or are too big and floppy, or are too tight and uncomfortable.
Marketing Tip of the Day:
Think of your website as a direct reflection of both you and your business. You want it to attract the right kind of customers.
Think of your website as a direct reflection of both you and your business. You want it to attract the right kind of customers.
December 30, 2025 at 3:32 PM
Marketing Tip of the Day:
Think of your website as a direct reflection of both you and your business. You want it to attract the right kind of customers.
Think of your website as a direct reflection of both you and your business. You want it to attract the right kind of customers.
Marketing Tip of the Day:
LinkedIn carousels are created when you save your images as a single PDF and then upload that file with your post by clicking the “add document” button. Don’t forget to give it a title when you’re posting it!
LinkedIn carousels are created when you save your images as a single PDF and then upload that file with your post by clicking the “add document” button. Don’t forget to give it a title when you’re posting it!
December 29, 2025 at 3:35 PM
Marketing Tip of the Day:
LinkedIn carousels are created when you save your images as a single PDF and then upload that file with your post by clicking the “add document” button. Don’t forget to give it a title when you’re posting it!
LinkedIn carousels are created when you save your images as a single PDF and then upload that file with your post by clicking the “add document” button. Don’t forget to give it a title when you’re posting it!
Marketing Tip of the Day:
You don’t have to be gimmicky to get people to talk about your business.
You don’t have to be gimmicky to get people to talk about your business.
December 26, 2025 at 3:27 PM
Marketing Tip of the Day:
You don’t have to be gimmicky to get people to talk about your business.
You don’t have to be gimmicky to get people to talk about your business.
Merry Christmas!! 🎄
December 25, 2025 at 5:02 PM
Merry Christmas!! 🎄
Design Tip of the Day:
A well-placed and well-chosen graphic can really jazz up your designs.
A well-placed and well-chosen graphic can really jazz up your designs.
December 23, 2025 at 3:36 PM
Design Tip of the Day:
A well-placed and well-chosen graphic can really jazz up your designs.
A well-placed and well-chosen graphic can really jazz up your designs.
I see you. You’re out there running your business on your own.
You’re crushing it, but sometimes you need a little inspiration for your marketing department (which is you).
Follow me and let’s revitalize your marketing together.
You’re crushing it, but sometimes you need a little inspiration for your marketing department (which is you).
Follow me and let’s revitalize your marketing together.
December 22, 2025 at 3:33 PM
I see you. You’re out there running your business on your own.
You’re crushing it, but sometimes you need a little inspiration for your marketing department (which is you).
Follow me and let’s revitalize your marketing together.
You’re crushing it, but sometimes you need a little inspiration for your marketing department (which is you).
Follow me and let’s revitalize your marketing together.
Marketing Tip of the Day:
Your website is a great way to show your target market all that you bring to the table. Pour your heart into it.
Your website is a great way to show your target market all that you bring to the table. Pour your heart into it.
December 19, 2025 at 3:36 PM
Marketing Tip of the Day:
Your website is a great way to show your target market all that you bring to the table. Pour your heart into it.
Your website is a great way to show your target market all that you bring to the table. Pour your heart into it.
Marketing Tip of the Day:
Just keep showing up. Take a small break if you need to recharge every once in and while, but follow through with coming back. Consistency is key on every social media platform.
Just keep showing up. Take a small break if you need to recharge every once in and while, but follow through with coming back. Consistency is key on every social media platform.
December 18, 2025 at 3:29 PM
Marketing Tip of the Day:
Just keep showing up. Take a small break if you need to recharge every once in and while, but follow through with coming back. Consistency is key on every social media platform.
Just keep showing up. Take a small break if you need to recharge every once in and while, but follow through with coming back. Consistency is key on every social media platform.
Marketing Tip of the Day:
Adding a freebie to a purchase can make your customers feel appreciated.
Adding a freebie to a purchase can make your customers feel appreciated.
December 17, 2025 at 3:32 PM
Marketing Tip of the Day:
Adding a freebie to a purchase can make your customers feel appreciated.
Adding a freebie to a purchase can make your customers feel appreciated.
Design Tip of the Day:
A chunky outline around your heading text can add some playfulness to your design.
This can be an excellent way to highlight how much fun your business is (as long as "fun" fits in with your overall brand that is).
A chunky outline around your heading text can add some playfulness to your design.
This can be an excellent way to highlight how much fun your business is (as long as "fun" fits in with your overall brand that is).
December 16, 2025 at 3:38 PM
Design Tip of the Day:
A chunky outline around your heading text can add some playfulness to your design.
This can be an excellent way to highlight how much fun your business is (as long as "fun" fits in with your overall brand that is).
A chunky outline around your heading text can add some playfulness to your design.
This can be an excellent way to highlight how much fun your business is (as long as "fun" fits in with your overall brand that is).
Marketing Tip of the Day:
Engaging with your friend’s businesses on social media is a super easy way for you to support them. Every like, share and comment helps to get their content in front of more people.
Engaging with your friend’s businesses on social media is a super easy way for you to support them. Every like, share and comment helps to get their content in front of more people.
December 15, 2025 at 3:34 PM
Marketing Tip of the Day:
Engaging with your friend’s businesses on social media is a super easy way for you to support them. Every like, share and comment helps to get their content in front of more people.
Engaging with your friend’s businesses on social media is a super easy way for you to support them. Every like, share and comment helps to get their content in front of more people.
Marketing Tip of the Day:
What the WHAT? When marketers say funnel what they really mean is all of the stages that a potential customer goes through before making a purchase.
What the WHAT? When marketers say funnel what they really mean is all of the stages that a potential customer goes through before making a purchase.
December 12, 2025 at 3:25 PM
Marketing Tip of the Day:
What the WHAT? When marketers say funnel what they really mean is all of the stages that a potential customer goes through before making a purchase.
What the WHAT? When marketers say funnel what they really mean is all of the stages that a potential customer goes through before making a purchase.
Marketing Tip of the Day:
Your website copy should read like a human wrote it, not like you slapped a lazy prompt into your favorite AI.
Your website copy should read like a human wrote it, not like you slapped a lazy prompt into your favorite AI.
December 11, 2025 at 3:32 PM
Marketing Tip of the Day:
Your website copy should read like a human wrote it, not like you slapped a lazy prompt into your favorite AI.
Your website copy should read like a human wrote it, not like you slapped a lazy prompt into your favorite AI.
Marketing Tip of the Day:
Your target audience is waiting for you. Don’t forget to show up.
Your target audience is waiting for you. Don’t forget to show up.
December 10, 2025 at 3:29 PM
Marketing Tip of the Day:
Your target audience is waiting for you. Don’t forget to show up.
Your target audience is waiting for you. Don’t forget to show up.
Design Tip of the Day:
Most of the time, the purpose of your designs is to convey information to the people that see them.
Be clear on your intentions BEFORE you start designing.
Most of the time, the purpose of your designs is to convey information to the people that see them.
Be clear on your intentions BEFORE you start designing.
December 9, 2025 at 3:36 PM
Design Tip of the Day:
Most of the time, the purpose of your designs is to convey information to the people that see them.
Be clear on your intentions BEFORE you start designing.
Most of the time, the purpose of your designs is to convey information to the people that see them.
Be clear on your intentions BEFORE you start designing.