Ryan Barwick
@ryanbarwick.bsky.social
Reporter. Covering dealmaking for Axios.
💄🚨Scoop: Estée Lauder is trying to sell cosmetic brand Too Faced.
Estée bought Too Faced for $1.45 billion back on 2016.
The pitch comes as Unilever, Coty, and Kenvue are all offloading their beauty assets.
www.axios.com/pro/merger-d...
Estée bought Too Faced for $1.45 billion back on 2016.
The pitch comes as Unilever, Coty, and Kenvue are all offloading their beauty assets.
www.axios.com/pro/merger-d...
Scoop: Estée Lauder to bring Too Faced to market
Breakups are coming for the beauty segment as consumers adjust.
www.axios.com
October 15, 2025 at 9:04 PM
💄🚨Scoop: Estée Lauder is trying to sell cosmetic brand Too Faced.
Estée bought Too Faced for $1.45 billion back on 2016.
The pitch comes as Unilever, Coty, and Kenvue are all offloading their beauty assets.
www.axios.com/pro/merger-d...
Estée bought Too Faced for $1.45 billion back on 2016.
The pitch comes as Unilever, Coty, and Kenvue are all offloading their beauty assets.
www.axios.com/pro/merger-d...
Meanwhile, Substack said this week that it had surpassed 5 million paid subscribers
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads.
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
www.marketingbrew.com
March 14, 2025 at 12:45 PM
Meanwhile, Substack said this week that it had surpassed 5 million paid subscribers
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads.
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
www.marketingbrew.com
March 14, 2025 at 12:41 PM
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads.
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025.
www.marketingbrew.com/stories/2025...
adtech news: Blackburn and Blumenthal have written letters to CEOs of Google, Amazon, Integral Ad Science, DoubleVerify, MRC, and TAG over concerns raised in a new report that found advertisers funding child sexual abuse materials (CSAM).
www.blackburn.senate.gov/2025/2/issue...
www.blackburn.senate.gov/2025/2/issue...
Blackburn, Blumenthal Probe Amazon & Google After New Report Reveals They Placed Ads on Website that Hosts Child Sexual Abuse Material
www.blackburn.senate.gov
February 7, 2025 at 8:39 PM
adtech news: Blackburn and Blumenthal have written letters to CEOs of Google, Amazon, Integral Ad Science, DoubleVerify, MRC, and TAG over concerns raised in a new report that found advertisers funding child sexual abuse materials (CSAM).
www.blackburn.senate.gov/2025/2/issue...
www.blackburn.senate.gov/2025/2/issue...
Reposted by Ryan Barwick
Scoop by @joemenn.bsky.social: "Security officials in the UK have demanded that Apple create a back door allowing them to retrieve all the content any Apple user worldwide has uploaded to the cloud, people familiar w/ the matter told The Washington Post." www.washingtonpost.com/technology/2...
U.K. orders Apple to let it spy on users’ encrypted accounts
Secret order requires blanket access to protected cloud backups around the world, which if implemented would undermine Apple’s privacy pledge to its users.
www.washingtonpost.com
February 7, 2025 at 6:29 PM
Scoop by @joemenn.bsky.social: "Security officials in the UK have demanded that Apple create a back door allowing them to retrieve all the content any Apple user worldwide has uploaded to the cloud, people familiar w/ the matter told The Washington Post." www.washingtonpost.com/technology/2...
New: Meta is planning a crackdown on health data.
Meta reps have been warning advertisers about an update to its data policy. The shift comes nearly two years after the FTC brought a case against BetterHelp for sharing health data with the platform.
www.marketingbrew.com/stories/2024...
Meta reps have been warning advertisers about an update to its data policy. The shift comes nearly two years after the FTC brought a case against BetterHelp for sharing health data with the platform.
www.marketingbrew.com/stories/2024...
Meta plans crackdown on health-related user data
The changes, which come amid ongoing scrutiny of Meta ad tools, could be “catastrophic” for certain advertisers, one marketer said.
www.marketingbrew.com
December 9, 2024 at 6:20 PM
New: Meta is planning a crackdown on health data.
Meta reps have been warning advertisers about an update to its data policy. The shift comes nearly two years after the FTC brought a case against BetterHelp for sharing health data with the platform.
www.marketingbrew.com/stories/2024...
Meta reps have been warning advertisers about an update to its data policy. The shift comes nearly two years after the FTC brought a case against BetterHelp for sharing health data with the platform.
www.marketingbrew.com/stories/2024...
murders row of annoying
December 4, 2024 at 3:44 PM
murders row of annoying
New this AM: The FTC cracks down on two location data brokers, gravy analytics and Mobilewalla, claiming they sold location data related to....you guessed it....sensitive locations like health clinics.
December 3, 2024 at 2:55 PM
New this AM: The FTC cracks down on two location data brokers, gravy analytics and Mobilewalla, claiming they sold location data related to....you guessed it....sensitive locations like health clinics.
Reposted by Ryan Barwick
NEW: a communications firm that counts 750,000 users from law enforcement and federal agencies including the FBI and NYPD reported a breach of user PII last week. It's now facing a class action lawsuit.
news.bloomberglaw.com/privacy-and-...
news.bloomberglaw.com/privacy-and-...
Law Enforcement Communications Breach Exposed Data, Suit Says
Communications provider Datamaxx Applied Technologies Inc. was negligent in failing to protect the personally identifiable data of law enforcement officers from cybercriminals, according to a proposed...
news.bloomberglaw.com
December 2, 2024 at 3:29 PM
NEW: a communications firm that counts 750,000 users from law enforcement and federal agencies including the FBI and NYPD reported a breach of user PII last week. It's now facing a class action lawsuit.
news.bloomberglaw.com/privacy-and-...
news.bloomberglaw.com/privacy-and-...
Google is “once, twice, three times a monopolist,” per DOJ in closing arguments
www.marketingbrew.com/stories/2024...
www.marketingbrew.com/stories/2024...
Google, DOJ tussle one more time over ad tech
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
www.marketingbrew.com
November 26, 2024 at 1:06 PM
Google is “once, twice, three times a monopolist,” per DOJ in closing arguments
www.marketingbrew.com/stories/2024...
www.marketingbrew.com/stories/2024...
Reposted by Ryan Barwick
A piece by @ryanbarwick.bsky.social in which advertisers argue that they are just like "arms dealers" who have weapons but aren't involved in how those weapons are used against your privacy.
“That might be a gruesome analogy, but it’s pretty apt,”
ummmm....
www.marketingbrew.com/stories/2024...
“That might be a gruesome analogy, but it’s pretty apt,”
ummmm....
www.marketingbrew.com/stories/2024...
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
www.marketingbrew.com
November 25, 2024 at 7:45 PM
A piece by @ryanbarwick.bsky.social in which advertisers argue that they are just like "arms dealers" who have weapons but aren't involved in how those weapons are used against your privacy.
“That might be a gruesome analogy, but it’s pretty apt,”
ummmm....
www.marketingbrew.com/stories/2024...
“That might be a gruesome analogy, but it’s pretty apt,”
ummmm....
www.marketingbrew.com/stories/2024...
Walmart is cruising into the holiday season right now, but it still has ways to go before it touches Amazon's advertising market share.
www.marketingbrew.com/stories/2024...
www.marketingbrew.com/stories/2024...
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.
www.marketingbrew.com
November 22, 2024 at 3:24 PM
Walmart is cruising into the holiday season right now, but it still has ways to go before it touches Amazon's advertising market share.
www.marketingbrew.com/stories/2024...
www.marketingbrew.com/stories/2024...
I talked to the guy behind those Coca-Cola Christmas ads described as "soulless garbage," and "creepy."
Get used to it, he told me.
www.marketingbrew.com/stories/2024...
Get used to it, he told me.
www.marketingbrew.com/stories/2024...
Inside the making of one of Coca-Cola’s controversial holiday commercials
Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.
www.marketingbrew.com
November 21, 2024 at 10:41 PM
I talked to the guy behind those Coca-Cola Christmas ads described as "soulless garbage," and "creepy."
Get used to it, he told me.
www.marketingbrew.com/stories/2024...
Get used to it, he told me.
www.marketingbrew.com/stories/2024...
New from me: How Lina Khan and the FTC tried to reel in adtech and data collection, often for the first time.
www.marketingbrew.com/stories/2024...
www.marketingbrew.com/stories/2024...
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
www.marketingbrew.com
November 20, 2024 at 2:44 PM
New from me: How Lina Khan and the FTC tried to reel in adtech and data collection, often for the first time.
www.marketingbrew.com/stories/2024...
www.marketingbrew.com/stories/2024...
Reposted by Ryan Barwick
after 10 years of big social media telling us no one wants posts that link out to other websites, it turns out it was really just the big social media companies that didn't want that
So I don't check my analytics that much, but this is the first time I've noticed that Bluesky topped the list of referrers to Techdirt (for non-search based traffic, Google still sent a lot more).
November 19, 2024 at 3:29 PM
after 10 years of big social media telling us no one wants posts that link out to other websites, it turns out it was really just the big social media companies that didn't want that
Walmart's ad business in the US slowed just a hair, from 30% last quarter to 26% in Q3.
Didn't break out size but last year it was roughly $3.4 billion
Didn't break out size but last year it was roughly $3.4 billion
November 19, 2024 at 1:09 PM
Walmart's ad business in the US slowed just a hair, from 30% last quarter to 26% in Q3.
Didn't break out size but last year it was roughly $3.4 billion
Didn't break out size but last year it was roughly $3.4 billion
New York Magazine has been on a tear lately, but I fear we've jumped the shark with the "ranking of NYC sauces"
www.grubstreet.com/article/best...
www.grubstreet.com/article/best...
The City’s Best Sauce
New York’s salsas, dressings, and dips have never been brighter, bolder, or more varied. Here are 22 spots where you’ll want to order extra.
www.grubstreet.com
November 18, 2024 at 10:25 PM
New York Magazine has been on a tear lately, but I fear we've jumped the shark with the "ranking of NYC sauces"
www.grubstreet.com/article/best...
www.grubstreet.com/article/best...
was asked to come up with some end of year pitches and I immediately aged like the guys who pick the wrong grail in last crusade
November 18, 2024 at 7:16 PM
was asked to come up with some end of year pitches and I immediately aged like the guys who pick the wrong grail in last crusade
it's very funny that they're just gonna call this "Haul," which is what my dad would say when he needed me to "haul my bullshit back to my room"
www.cnbc.com/2024/11/13/a...
www.cnbc.com/2024/11/13/a...
Amazon debuts discount store with everything under $20 to take on Temu and Shein
Called "Amazon Haul," the storefront is accessible through the company's mobile app, and it promises "crazy low prices" on a plethora of goods.
www.cnbc.com
November 14, 2024 at 1:00 PM
it's very funny that they're just gonna call this "Haul," which is what my dad would say when he needed me to "haul my bullshit back to my room"
www.cnbc.com/2024/11/13/a...
www.cnbc.com/2024/11/13/a...
Reposted by Ryan Barwick
“Baby bump” made it in America but I’m doubtful about “mum chums” because rhyme.
November 12, 2024 at 5:30 PM
“Baby bump” made it in America but I’m doubtful about “mum chums” because rhyme.
Bluesky is failing the ultimate metric by which I measure social media platforms—finding insane content for the group chat.
Step it up.
Step it up.
November 12, 2024 at 9:59 PM
Bluesky is failing the ultimate metric by which I measure social media platforms—finding insane content for the group chat.
Step it up.
Step it up.
bluesky is chill but i really miss the philly sports freaks who tweet stuff like "i will cut my foot off for devonta smith"
November 12, 2024 at 5:28 PM
bluesky is chill but i really miss the philly sports freaks who tweet stuff like "i will cut my foot off for devonta smith"