Ross Sergeant
@ross-sergeant.bsky.social
Global head of media at Allwyn. Previously Diageo, Asahi, and Allwyn. Advocate for diversity and inclusivity in the industry. London-based, always ready for a good debate.
FT reports: Trump’s win & Musk’s ties to him have some brands considering a return to X, hoping to leverage Musk’s role in Trump’s administration.
But who?
My understanding was advertisers moved away because of concerns about brand safety which doesn't seem to change.
www.ft.com/content/34b6...
But who?
My understanding was advertisers moved away because of concerns about brand safety which doesn't seem to change.
www.ft.com/content/34b6...
Advertisers set to return to X as they seek favour with Elon Musk and Donald Trump
Some brands had abandoned the site over moderation concerns
www.ft.com
November 14, 2024 at 7:25 AM
FT reports: Trump’s win & Musk’s ties to him have some brands considering a return to X, hoping to leverage Musk’s role in Trump’s administration.
But who?
My understanding was advertisers moved away because of concerns about brand safety which doesn't seem to change.
www.ft.com/content/34b6...
But who?
My understanding was advertisers moved away because of concerns about brand safety which doesn't seem to change.
www.ft.com/content/34b6...