Roland Imhoff
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rolandimhoff.bsky.social
Roland Imhoff
@rolandimhoff.bsky.social
Social Psychologist: Categorization, Stereotypes, Conspiracy Mentality; EASP Executive Committee; https://scholar.google.de/citations?user=PJwzk1EAAAAJ
Kazarovytska, F., Árnadóttir, K., D’Ottone, S. A., Halabi, S., Clarke, E. J. R., Sharma, S., Heidrich, V., & Imhoff, R. (in press). Do people across the world want to remember positive ingroup histories? Journal of Personality and Social Psychology. Preprint doi: doi.org/10.31234/osf...
OSF
doi.org
November 26, 2025 at 8:36 PM
Across seven countries, we find striking cross-national differences in what people want to preserve in collective memory. In some countries, primarily want to remember events in which the ingroup behaved morally. In other countries, there is a weaker preference for these ingroup-favoring histories.
OSF
doi.org
November 26, 2025 at 8:36 PM
So, the visually accessible MC ratio on gender cues is typically enhanced. For categories like race, an implication would be that an increased frequency of people visually read as "biracial", the salience of the category dimension might attenuate...
November 5, 2025 at 9:41 AM
Yes! It may also be part of the puzzle why age is less reliably used. In the information ecology, it has no clear category boundaries and a flat meta contrast ratio -- unless it is institutionally created (e.g., in schools). On the contrary, gender is actively done and emphasized: costumes, make-up
November 5, 2025 at 9:39 AM
Forgot to tag @chrispetsko.bsky.social - apologies!
November 5, 2025 at 9:25 AM
Heidrich, V., Flade, F., & Imhoff, R. (in press). Face the difference: Meta-contrast as an affordance to spontaneous social categorization. Journal of Personality and Social Psychology.
osf.io/preprints/ps...
OSF
osf.io
November 5, 2025 at 7:01 AM
This idea started in my 2019 ESCON keynote (with Felicitas Flade) and came to life thanks to the incredible talent of Verena Heidrich who turned this vague idea into a paper I am really proud of.
November 5, 2025 at 7:01 AM
Across 5 pre-registered experiments, we found:
People don’t just categorize more when meta-contrast is high —
They prefer to use the dimension with the stronger relative meta-contrast when several are available.
November 5, 2025 at 7:01 AM
We call the clarity of those clusters the meta-contrast ratio (kind of like an ANOVA F value or Cohen's d).
It’s like how the same mean difference feels “bigger” when the groups themselves are less variable.
Low within-group variance = stronger affordance to categorize along that line.
November 5, 2025 at 7:01 AM
Imagine the features that define a category (like skin color for race or skin texture for age). If these cues fall into two tight, non-overlapping clusters, categorizing is easy.
If they’re messy and (almost) overlapping, not so much.
November 5, 2025 at 7:01 AM
Borrowing from Christopher Petsko’s idea: What lens do people put on to make sense of their social world?
We suggest it depends on the information ecology — the distribution of cues we use to infer who belongs where.
a close up of a person 's face wearing glasses with a large lens
ALT: a close up of a person 's face wearing glasses with a large lens
media.tenor.com
November 5, 2025 at 7:01 AM
Humans spontaneously sort others into categories — “women,” “BIPOC,” “elderly,” etc.
That’s well known.
But what’s less clear: why one category dimension dominates in a given situation. Why gender here but race there?
a person is stacking blocks of gum on top of each other .
ALT: a person is stacking blocks of gum on top of each other .
media.tenor.com
November 5, 2025 at 7:01 AM
Reposted by Roland Imhoff
provide a behavioral perspective which may support policymakers in co-designing effective and fair structural solutions to sustainability problems. www.nature.com/articles/s41...
Rethinking behaviour change interventions in policymaking
Nature Human Behaviour - Behaviour change interventions that are unsuccessful may often be limited by structural constraints. Accumulating evidence across contexts helps to diagnose these barriers....
www.nature.com
October 11, 2025 at 10:55 AM