Rob Hestand
@robhestand.substack.com
🧠 Creative Systems @ ArtisanOSAlpha
⚡️ No-code workflows blending imagination & AI
🎨 Midjourney Experiments | ⚙️ ChatGPT Prompts
📍 Los Angeles
🔗 artisanosalpha.substack.com
⚡️ No-code workflows blending imagination & AI
🎨 Midjourney Experiments | ⚙️ ChatGPT Prompts
📍 Los Angeles
🔗 artisanosalpha.substack.com
Pinned
Rob Hestand
@robhestand.substack.com
· Jan 5
Most people treat Midjourney like a slot machine—hoping for a lucky pull. After 110,657 images, I stopped gambling and started building a system. Here are my 8 Core Principles: 👇
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I went deep: 110,657 Midjourney generations. These 8 principles are what finally made results consistent. 👇
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February 14, 2026 at 6:10 PM
I went deep: 110,657 Midjourney generations. These 8 principles are what finally made results consistent. 👇
open.substack.com/pu...
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🎨 Prompt playground today: 'Soft dystopia'. Imagine gently....
February 14, 2026 at 2:37 AM
🎨 Prompt playground today: 'Soft dystopia'. Imagine gently....
February 13, 2026 at 9:25 PM
There is a "silent language" inside Midjourney that isn't in the official documentation. It took me 110,657 generations to decode it. These are the 8 Principles I found:
Full article below.
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Full article below.
open.substack.com/pu...
February 12, 2026 at 5:05 PM
There is a "silent language" inside Midjourney that isn't in the official documentation. It took me 110,657 generations to decode it. These are the 8 Principles I found:
Full article below.
open.substack.com/pu...
Full article below.
open.substack.com/pu...
How to Re-Stylize Any Photo You’ve Ever Taken — A Simple 3-Step Method 👇
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February 12, 2026 at 1:40 AM
How to Re-Stylize Any Photo You’ve Ever Taken — A Simple 3-Step Method 👇
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#promptoftheweek
Comprehension: Origin Industry
✍️ "Your ROLE is Distinguished Pulitzer Prize-Winning Historian and Bestselling Nonfiction Author. Your TASK: Reveal the full, hidden journey that turned [INDUSTRY] into what it is today, highlighting five surprising detours."
Comprehension: Origin Industry
✍️ "Your ROLE is Distinguished Pulitzer Prize-Winning Historian and Bestselling Nonfiction Author. Your TASK: Reveal the full, hidden journey that turned [INDUSTRY] into what it is today, highlighting five surprising detours."
February 11, 2026 at 8:30 PM
#promptoftheweek
Comprehension: Origin Industry
✍️ "Your ROLE is Distinguished Pulitzer Prize-Winning Historian and Bestselling Nonfiction Author. Your TASK: Reveal the full, hidden journey that turned [INDUSTRY] into what it is today, highlighting five surprising detours."
Comprehension: Origin Industry
✍️ "Your ROLE is Distinguished Pulitzer Prize-Winning Historian and Bestselling Nonfiction Author. Your TASK: Reveal the full, hidden journey that turned [INDUSTRY] into what it is today, highlighting five surprising detours."
"The good writing of any age has always been the product of someone’s neurosis."
✍️— William Styron
✍️— William Styron
February 11, 2026 at 1:19 AM
"The good writing of any age has always been the product of someone’s neurosis."
✍️— William Styron
✍️— William Styron
February 10, 2026 at 8:30 PM
February 10, 2026 at 3:27 AM
Try this: read these 8 principles, apply just ONE today, and watch your outputs tighten immediately. 👇
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February 7, 2026 at 6:10 PM
Try this: read these 8 principles, apply just ONE today, and watch your outputs tighten immediately. 👇
open.substack.com/pu...
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February 6, 2026 at 9:25 PM
I have a great idea.
AI + iHop = AI-Hop 👇 🥞
AI + iHop = AI-Hop 👇 🥞
February 6, 2026 at 7:37 PM
I have a great idea.
AI + iHop = AI-Hop 👇 🥞
AI + iHop = AI-Hop 👇 🥞
"The story I am writing exists, written in absolutely perfect fashion, somewhere in the air."
✍️ — Jules Renard
✍️ — Jules Renard
February 6, 2026 at 3:37 PM
"The story I am writing exists, written in absolutely perfect fashion, somewhere in the air."
✍️ — Jules Renard
✍️ — Jules Renard
AI in Hollywood, January 2026: Contracts, Consent, and the New Rules of Story 👇
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February 5, 2026 at 10:10 PM
AI in Hollywood, January 2026: Contracts, Consent, and the New Rules of Story 👇
open.substack.com/pu...
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In AI art, the difference between an amateur and a pro is Intent. 110,657 images taught me how to stop "prompting" and start "composing." My 8 Core Principles:
Deep dive in the link below. 👇
open.substack.com/pu...
Deep dive in the link below. 👇
open.substack.com/pu...
February 5, 2026 at 5:05 PM
In AI art, the difference between an amateur and a pro is Intent. 110,657 images taught me how to stop "prompting" and start "composing." My 8 Core Principles:
Deep dive in the link below. 👇
open.substack.com/pu...
Deep dive in the link below. 👇
open.substack.com/pu...
Recreating My Dad’s Art Style with Midjourney: A Step-by-Step Experiment 👇
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February 5, 2026 at 1:40 AM
Recreating My Dad’s Art Style with Midjourney: A Step-by-Step Experiment 👇
open.substack.com/pu...
open.substack.com/pu...
#promptoftheweek
LinkedIN: Marketing
✍️ "Your ROLE is a Senior Social Media Strategist for a Globally Influential Digital Marketing Agency. Your TASK: Analyze and clearly outline steps to optimize my LinkedIN presence for audience growth and brand building."
LinkedIN: Marketing
✍️ "Your ROLE is a Senior Social Media Strategist for a Globally Influential Digital Marketing Agency. Your TASK: Analyze and clearly outline steps to optimize my LinkedIN presence for audience growth and brand building."
February 4, 2026 at 10:01 PM
#promptoftheweek
LinkedIN: Marketing
✍️ "Your ROLE is a Senior Social Media Strategist for a Globally Influential Digital Marketing Agency. Your TASK: Analyze and clearly outline steps to optimize my LinkedIN presence for audience growth and brand building."
LinkedIN: Marketing
✍️ "Your ROLE is a Senior Social Media Strategist for a Globally Influential Digital Marketing Agency. Your TASK: Analyze and clearly outline steps to optimize my LinkedIN presence for audience growth and brand building."
"Creativity flourishes when we have a sense of safety and self-acceptance."
👉 — Carl Rogers
👉 — Carl Rogers
February 3, 2026 at 11:30 PM
"Creativity flourishes when we have a sense of safety and self-acceptance."
👉 — Carl Rogers
👉 — Carl Rogers
February 3, 2026 at 8:30 PM
AI in Hollywood, January 2026: Contracts, Consent, and the New Rules of Story 👇
open.substack.com/pu...
open.substack.com/pu...
February 3, 2026 at 2:06 PM
AI in Hollywood, January 2026: Contracts, Consent, and the New Rules of Story 👇
open.substack.com/pu...
open.substack.com/pu...
Shot Design for Still Images in Midjourney: Blocking, Lens Language, Editorial Rhythm 👇
open.substack.com/pu...
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February 2, 2026 at 2:17 AM
Shot Design for Still Images in Midjourney: Blocking, Lens Language, Editorial Rhythm 👇
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The biggest Midjourney upgrade isn’t a setting—it’s a principle. Here are 8 that compound. 👇
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January 31, 2026 at 6:10 PM
The biggest Midjourney upgrade isn’t a setting—it’s a principle. Here are 8 that compound. 👇
open.substack.com/pu...
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💥 Fear fades quickly, but regret lingers longer—try to take more creative chances today.
January 31, 2026 at 2:50 AM
💥 Fear fades quickly, but regret lingers longer—try to take more creative chances today.
January 30, 2026 at 9:25 PM
Shot Design for Still Images in Midjourney: Blocking, Lens Language, Editorial Rhythm 👇
open.substack.com/pu...
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January 29, 2026 at 7:53 PM
Shot Design for Still Images in Midjourney: Blocking, Lens Language, Editorial Rhythm 👇
open.substack.com/pu...
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