Ryan Castillo
@rmcastil.bsky.social
- Helping SaaS’s track how AI's represent them with knowatoa.com
- Been programming for 25+ years
- Believes being a dev is a marketing/sales super power
- Been programming for 25+ years
- Believes being a dev is a marketing/sales super power
It's tough balancing product, marketing, and sales. At Knowatoa, we always try to focus on two of the three.
Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months.
Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months.
November 14, 2025 at 8:12 PM
It's tough balancing product, marketing, and sales. At Knowatoa, we always try to focus on two of the three.
Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months.
Pretty impressed with how @buckbee.bsky.social has led the product team over the last couple of months.
We’ve spent years teaching site owners to block anything that isn’t Googlebot.
Now? That mindset might be costing you visibility.
Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-
Now? That mindset might be costing you visibility.
Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-
August 22, 2025 at 10:02 PM
We’ve spent years teaching site owners to block anything that isn’t Googlebot.
Now? That mindset might be costing you visibility.
Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-
Now? That mindset might be costing you visibility.
Most AI crawlers like OpenAI, Perplexity, Anthropic behave a lot like traditional bots. They crawl your content to understand it and potentially cite it. Not to-
Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters.
The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp.
That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-
The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp.
That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-
August 21, 2025 at 10:01 PM
Everyone’s debating whether LLMs are “creative” or just remixing, but here’s the thing: what they’re remixing matters.
The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp.
That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-
The top sources cited by AI tools in June were Reddit, Wikipedia, YouTube, Google, and Yelp.
That’s a pretty human-centered set of inputs: lived experience (Reddit), structured-
Putting my money where my mouth is. 90% of the research I did for our new HVAC unit and mini split was done in ChatGPT.
It was a blend of information and consideration questions.
And this is why we spent so much time building out categorization in Knowatoa.
It was a blend of information and consideration questions.
And this is why we spent so much time building out categorization in Knowatoa.
May 22, 2025 at 4:35 PM
Putting my money where my mouth is. 90% of the research I did for our new HVAC unit and mini split was done in ChatGPT.
It was a blend of information and consideration questions.
And this is why we spent so much time building out categorization in Knowatoa.
It was a blend of information and consideration questions.
And this is why we spent so much time building out categorization in Knowatoa.
Traveled back in time for spring break
April 15, 2025 at 11:18 PM
Traveled back in time for spring break
There's all this debate on whether AI generated code should be used or not. I look at it as another tool.
I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.
I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.
April 7, 2025 at 7:58 PM
There's all this debate on whether AI generated code should be used or not. I look at it as another tool.
I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.
I'm giving our junior marketer access to our backroom to retrieve some metrics for our weekly report. The report doesn't have to be 100% bug proof or elegant, it just has work.
Had a great partner in the gift wrapping party game
April 4, 2025 at 2:56 AM
Had a great partner in the gift wrapping party game
Monthly occurrence of a one character update, causing me to wonder why something isn't working for a couple of days.
I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR.
I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR.
March 26, 2025 at 1:26 PM
Monthly occurrence of a one character update, causing me to wonder why something isn't working for a couple of days.
I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR.
I've have the unit tests for this all stubbed and mocked out. Maybe I should have reached for VCR.
Just updated this on the pricing page. It's not a feature in the traditional sense of the SaaS but our customers have been happy with it.
We're in a shipping cycle so expect a number of new features in the next couple of days/weeks.
We're in a shipping cycle so expect a number of new features in the next couple of days/weeks.
March 25, 2025 at 5:18 PM
Just updated this on the pricing page. It's not a feature in the traditional sense of the SaaS but our customers have been happy with it.
We're in a shipping cycle so expect a number of new features in the next couple of days/weeks.
We're in a shipping cycle so expect a number of new features in the next couple of days/weeks.
8yo is home sick so we’ve been working on some math and logic while playing Daniel Benmerguri’s Dragonsweeper. We’re addicted.
February 12, 2025 at 4:46 PM
8yo is home sick so we’ve been working on some math and logic while playing Daniel Benmerguri’s Dragonsweeper. We’re addicted.
I've seen a number of people advise "keep doing what you're doing" when optimizing for AI search versus SEO. The reality is you've got to do what you're doing and more.
We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social
We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social
February 5, 2025 at 3:57 PM
I've seen a number of people advise "keep doing what you're doing" when optimizing for AI search versus SEO. The reality is you've got to do what you're doing and more.
We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social
We're going to be talking about those tactics in today's workshop at 12 EST with @jessicamalnik.bsky.social
Amanda had a question on AI's impact on search and David recommended us. Marketing works y'all!
January 31, 2025 at 6:27 PM
Amanda had a question on AI's impact on search and David recommended us. Marketing works y'all!
When you don’t make too big of a deal of a kid’s cooking experiment getting the fire department called. They continue to love cooking and eventually bring food to your office.
January 22, 2025 at 6:12 PM
When you don’t make too big of a deal of a kid’s cooking experiment getting the fire department called. They continue to love cooking and eventually bring food to your office.
New game got here just in time for our family trip!
January 3, 2025 at 12:20 AM
New game got here just in time for our family trip!
About to do this variation with the kiddos
December 24, 2024 at 8:43 PM
About to do this variation with the kiddos
Couple weeks ago I had two support tickets that felt impossible to answer. I answered those same two tickets in 15 minutes today.
Burnout plays crazy tricks on the brain.
Burnout plays crazy tricks on the brain.
December 12, 2024 at 9:26 AM
Couple weeks ago I had two support tickets that felt impossible to answer. I answered those same two tickets in 15 minutes today.
Burnout plays crazy tricks on the brain.
Burnout plays crazy tricks on the brain.
This is why we felt we had to build knowatoa.com. We were putting our services in ChatGPT and kept getting results that seemed like they were generated by an uninformed undergrad student.
No ChatGPT, @wafris.org has nothing to do with Waffles.
No ChatGPT, @wafris.org has nothing to do with Waffles.
December 6, 2024 at 9:26 AM
This is why we felt we had to build knowatoa.com. We were putting our services in ChatGPT and kept getting results that seemed like they were generated by an uninformed undergrad student.
No ChatGPT, @wafris.org has nothing to do with Waffles.
No ChatGPT, @wafris.org has nothing to do with Waffles.
Nice to see that our @wafris.org AI results have improved in Knowatoa over the last couple months
December 5, 2024 at 9:26 AM
Nice to see that our @wafris.org AI results have improved in Knowatoa over the last couple months
Fried Turkey game. Carving still needs work.
November 28, 2024 at 11:52 PM
Fried Turkey game. Carving still needs work.
I didn’t know there was another person as high on Jrue as me
November 26, 2024 at 1:45 AM
I didn’t know there was another person as high on Jrue as me
We love using Whimsical to explain concepts to each other and on customer/prospect calls. @buckbee.bsky.social has been a proponent of this for years and I'm late to the game.
November 25, 2024 at 4:05 PM
We love using Whimsical to explain concepts to each other and on customer/prospect calls. @buckbee.bsky.social has been a proponent of this for years and I'm late to the game.
FYI: If you want an archive of your Tweets it’ll take a day or so to generate and you won’t know unless you log back into Twitter. It’ll show up in the form of a notification
November 24, 2024 at 12:49 PM
FYI: If you want an archive of your Tweets it’ll take a day or so to generate and you won’t know unless you log back into Twitter. It’ll show up in the form of a notification
Just going to sit and work from the floor for the rest of the morning.
November 22, 2024 at 5:13 PM
Just going to sit and work from the floor for the rest of the morning.
Yup! I use Moom with shortcuts programmed to my Stream Deck
November 22, 2024 at 1:19 AM
Yup! I use Moom with shortcuts programmed to my Stream Deck
Testing the next @wafris.org client update with all of our apps. v2 is about to get a performance boost.
November 21, 2024 at 10:46 PM
Testing the next @wafris.org client update with all of our apps. v2 is about to get a performance boost.