Dr Renan Petersen-Wagner
@renanpwagner.bsky.social
Senior Lecturer in Sport Business and Marketing (Leeds Beckett University)
research interests in the intersections of media and social theories in the context of global sport
research interests in the intersections of media and social theories in the context of global sport
Our paper examines how the IPC uses TikTok to raise visibility of disability sports. By leveraging humour, IPC engages broader audiences and promotes inclusion. Yet, this approach raises questions too:
full open access paper here < journals.sagepub.com/doi/10.1177/... >
full open access paper here < journals.sagepub.com/doi/10.1177/... >
November 23, 2024 at 3:40 PM
Our paper examines how the IPC uses TikTok to raise visibility of disability sports. By leveraging humour, IPC engages broader audiences and promotes inclusion. Yet, this approach raises questions too:
full open access paper here < journals.sagepub.com/doi/10.1177/... >
full open access paper here < journals.sagepub.com/doi/10.1177/... >