Thank you so much, Shelley!! 🤩

10/ 📰 For more insights, read the full article here (open access): frontiersin.org/journals/pol... and many thanks Micah Altman for editing and Fabio Lupato
and Rubén Rivas for your reviews!

9/ 🚀 To summarize:
Digital leaders must master technology and narrative, balancing communication, organization, and authenticity. They represent a new paradigm of political leadership

8/ What’s next? 🤔
The concept analysis predicts that digital leadership will continue to evolve, incorporating AI, big data, and emerging platforms. Are we prepared for the next generation of digital leaders?

7/ Furthermore, digitalization intensifies trends such as:
🙋‍♂️Personalization: The leader as the central figure of politics.
🗣️Hyper-leadership: Increasing autonomy of leaders from their political parties.

6/ However, digital leadership is not without challenges.
🌐 Leaders face significant risks, including hate speech, misinformation, and personal attacks.
The case of Sanna Marin highlights the gendered and often hostile nature of digital scrutiny.

5/ 🌟 Notable examples include:
📱Justin Trudeau, using Instagram to promote values and foster emotional connection.
🇮🇹 Giorgia Meolni, adapting to TikTok’s visual and humorous style.
🪖Zelensky, strategically utilizing social media during critical times.

4/ What traits characterize effective digital leaders?
👉 Reliability: Being perceived as a trusted source of information.
👉 Relatability: Demonstrating authenticity and connection with the public, leveraging visual and lifestyle-focused platforms like Instagram and TikTok.

3/ 🤳 In the digital age, successful leaders excel in three key skills:
🔹Presence: Maintaining active profiles across multiple platforms.
🔹Interaction: Engaging with supporters, journalists, and rivals.
🔹Engagement: Capturing attention and fostering loyalty.