Even this post is proving it. We started with fonts and now we’re here. Isn’t it crazy? Isn’t it unfair?

But at least we have Times New Roman.

And when the battle lines are between complexity and simplicity, complexity is always doomed. Winning is a simple concept.

12/?

They don’t want to consider what holiday you might celebrate this season if any. And they certainly don’t want to consider the hundreds of context that have made America the way it is now. They’re tired. They don’t want to think. Why are you making them think?

11/?

And that’s what every battle line boils down to with them. They don’t want to think about your pronouns, they don’t want to think about the gender of your partner, they don’t want to think about what language you speak or whether you have bad hearing or vision or need a wheelchair… 10/?

That’s Calibri’s crime in their eyes. Not that it’s ugly, or unbalanced, or childish. The crime is it made them think about which font they were going to use. Yet another THING they have to THINK ABOUT.

9/?

And that was never the point. Because the war is against complexity. The war is against having to consider anything. The war is against thought.

They don’t want to think.

8/?

If the move off Calibri was to another sans serif font option, I would be elated. But that would have taken consideration and care. They would’ve had to weigh the universality of Noto against the ubiquity of Arial. Open Sans vs Roboto, Lato vs Libre… 7/?

Worse, if you don’t put legibility and accessibility at the front of the line, you risk your audience not being able to read what you wrote.

Accessibility matters.
6/?

When it comes to typography choices, there really is a lot to think about. Does it convey timeliness or trendiness? Urgency? Fun? Professionalism? Nostalgia? If you don’t think about it and just choose things at random, you risk saying things you didn’t mean to. 5/?

That said, it was past time to move our defaults to sans serif. The choices we make with typography matter. Accessibility matters. Visual communication matters. And there are hundreds if not thousands of options to get bogged down in and angles to consider. 4/?

This font feels like nerf foam. It feels like toddler proofing coffee table corners. It makes me feel like you don’t think I can be trusted with sharps. I really, REALLY hate Calibri for anything serious. 3/?

I hate the quasi roundness of the corners. I don’t like the angles of any of the bpdq letters. I don’t think a sans serif should have a double story g or dropped numbers. There’s no excuse for l/I confusion in a sans serif this rounded. Give l a tail you bastards 2/?

I will never judge someone for how they act getting literally kidnapped but if you are getting literally kidnapped imo don't worry about added resisting charges and scream & scream & scream that you are being kidnapped until you can't anymore

It may not help but I sure am glad I tried anyhow