Puck Guldemond
@puckguldemond.bsky.social
PhD candidate at WUR | Political Microtargeting | Likes cats 🐈
💡These findings highlight the #complexity of political (micro)targeting by showing that mistargeting can provoke message elaboration and motivated reasoning.
If you want to find out more, please check the link below 👇🏻
www.tandfonline.com/doi/full/10....
If you want to find out more, please check the link below 👇🏻
www.tandfonline.com/doi/full/10....
How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach
This study aims to understand how people process, think about, and respond to targeted political ads (political microtargeting). Using an extensive online thought-listing experiment (N = 1,196), we...
www.tandfonline.com
September 19, 2025 at 11:04 AM
💡These findings highlight the #complexity of political (micro)targeting by showing that mistargeting can provoke message elaboration and motivated reasoning.
If you want to find out more, please check the link below 👇🏻
www.tandfonline.com/doi/full/10....
If you want to find out more, please check the link below 👇🏻
www.tandfonline.com/doi/full/10....
🔍 We find that:
Mistargeted ads prompt more thoughts about the ad and its content compared to correctly targeted ads.
The (mis)match between people’s predispositions and the ad shapes the tone of their thoughts: congruent ads elicit more positive reactions, and incongruent ads more negative ones.
Mistargeted ads prompt more thoughts about the ad and its content compared to correctly targeted ads.
The (mis)match between people’s predispositions and the ad shapes the tone of their thoughts: congruent ads elicit more positive reactions, and incongruent ads more negative ones.
September 19, 2025 at 11:01 AM
🔍 We find that:
Mistargeted ads prompt more thoughts about the ad and its content compared to correctly targeted ads.
The (mis)match between people’s predispositions and the ad shapes the tone of their thoughts: congruent ads elicit more positive reactions, and incongruent ads more negative ones.
Mistargeted ads prompt more thoughts about the ad and its content compared to correctly targeted ads.
The (mis)match between people’s predispositions and the ad shapes the tone of their thoughts: congruent ads elicit more positive reactions, and incongruent ads more negative ones.
@favstats.eu you might know this, or know someone who knows this 🕵🏻♀️
August 1, 2025 at 8:35 AM
@favstats.eu you might know this, or know someone who knows this 🕵🏻♀️
Gefeliciteerd, en veel plezier in Praag!
July 1, 2025 at 8:19 AM
Gefeliciteerd, en veel plezier in Praag!
Such a great paper 🤩
March 18, 2025 at 1:44 PM
Such a great paper 🤩