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Omnicom’s acquisition of Interpublic Group to create the world’s largest marketing services holding company has closed, nearly one year after the stock-for-stock deal was announced, the holding company said on Wednesday.
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Omnicom closes acquisition of rival Interpublic
The $9 billion deal brings together agencies such as IPG’s Weber Shandwick and Golin with Omnicom’s Ketchum and FleishmanHillard under one holding company.
www.prweek.com
November 26, 2025 at 11:11 PM
Omnicom’s acquisition of Interpublic Group to create the world’s largest marketing services holding company has closed, nearly one year after the stock-for-stock deal was announced, the holding company said on Wednesday.
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When should you trust AI? The answer, according to Chris Wiggins, The New York Times' chief data scientist, is simple: you shouldn't. Speaking at the PRWeek AI Deciphered conference, Wiggins issued a sharp warning that "people are constantly using it incorrectly.”
www.prweek.com/article/1939...
www.prweek.com/article/1939...
What AI means for your job: Insights from AI Deciphered
When should you trust AI? The answer, according to Chris Wiggins, The New York Times' chief data scientist, is simple: you shouldn't. Speaking at the PRWeek AI Deciphered conference, Wiggins issued a ...
www.prweek.com
November 13, 2025 at 7:48 PM
When should you trust AI? The answer, according to Chris Wiggins, The New York Times' chief data scientist, is simple: you shouldn't. Speaking at the PRWeek AI Deciphered conference, Wiggins issued a sharp warning that "people are constantly using it incorrectly.”
www.prweek.com/article/1939...
www.prweek.com/article/1939...
In this week's Gen Zeitgeist, New Jersey City University graduate Suhas Vittal breaks down how New York City mayor-elect Zohran Mamdani captured the Gen Z vote in last week's election through relatable messaging and unique storytelling.
www.prweek.com/article/1939...
www.prweek.com/article/1939...
Generation Zohran: How Zohran Mamdani’s campaign captured Gen Z
By using niche media channels and clever, relatable messaging, Mamdani connected with younger voters in record numbers, Suhas Vittal says.
www.prweek.com
November 12, 2025 at 8:52 PM
In this week's Gen Zeitgeist, New Jersey City University graduate Suhas Vittal breaks down how New York City mayor-elect Zohran Mamdani captured the Gen Z vote in last week's election through relatable messaging and unique storytelling.
www.prweek.com/article/1939...
www.prweek.com/article/1939...
Now in its 5th year, the PRWeek Health Influencer 30 list encompasses some of the most prominent players influencing healthcare and pharma PR.
Meet this year's Health Influencer 30:
www.prweek.com/article/1938...
Meet this year's Health Influencer 30:
www.prweek.com/article/1938...
Health Influencer 30: Class of 2025
Now in its 5th year, the PRWeek Health Influencer 30 encompasses some of the most prominent players impacting healthcare and pharma PR.
www.prweek.com
November 11, 2025 at 2:15 PM
Now in its 5th year, the PRWeek Health Influencer 30 list encompasses some of the most prominent players influencing healthcare and pharma PR.
Meet this year's Health Influencer 30:
www.prweek.com/article/1938...
Meet this year's Health Influencer 30:
www.prweek.com/article/1938...
In this week's Gen Zeitgeist, Rise at Seven's Gretchen Turnbull unboxes the fall of the unboxing video — the social media staple that connects consumers with products through influencer PR packages.
www.prweek.com/article/1935...
www.prweek.com/article/1935...
Unboxing the fall of the unboxing video
The influencer gifting strategy that became a staple in the early 2010s has lost its spark with consumers amid excessive, impersonal PR packages, says Rise at Seven’s Gretchen Turnbull.
www.prweek.com
October 8, 2025 at 2:06 PM
In this week's Gen Zeitgeist, Rise at Seven's Gretchen Turnbull unboxes the fall of the unboxing video — the social media staple that connects consumers with products through influencer PR packages.
www.prweek.com/article/1935...
www.prweek.com/article/1935...
In this week's Gen Zeitgeist, Narative Strategies' Connor Gerrity breaks down a Swiftie's guide for brands looking to meaningfully activate around Taylor Swift's #TheLifeOfAShowgirl album release this Friday.
A Swiftie’s guide to meaningfully marketing ‘The Life of a Showgirl’
In order to resonate with Taylor Swift’s fanbase, brands need to emulate the popstar’s unique storytelling in their own narratives, says Narrative’s Connor Gerrity.
www.prweek.com
October 1, 2025 at 4:59 PM
In this week's Gen Zeitgeist, Narative Strategies' Connor Gerrity breaks down a Swiftie's guide for brands looking to meaningfully activate around Taylor Swift's #TheLifeOfAShowgirl album release this Friday.
The federal government appears headed for a shutdown. What does that mean for government communications?
How press secretaries, the White House and agency briefings have communicated with the public in previous shutdowns:
How press secretaries, the White House and agency briefings have communicated with the public in previous shutdowns:
Need to know info: What a shutdown means for government communications
How press secretaries, the White House and agency briefings have communicated with the public in previous shutdowns.
www.prweek.com
September 30, 2025 at 7:56 PM
The federal government appears headed for a shutdown. What does that mean for government communications?
How press secretaries, the White House and agency briefings have communicated with the public in previous shutdowns:
How press secretaries, the White House and agency briefings have communicated with the public in previous shutdowns:
PRWeek’s Healthcare Awards program is back for the fifth year and open for entries.
The awards showcase the best campaigns, craft, projects, agencies, teams and individuals in the healthcare and pharma PR sectors.
Details:
www.prweek.com/article/1934...
The awards showcase the best campaigns, craft, projects, agencies, teams and individuals in the healthcare and pharma PR sectors.
Details:
www.prweek.com/article/1934...
PRWeek Healthcare Awards 2026 opens for entries
The winners of the fifth annual awards will be celebrated during a gala dinner at Current at Pier 59 in New York City on May 7.
www.prweek.com
September 30, 2025 at 1:34 PM
PRWeek’s Healthcare Awards program is back for the fifth year and open for entries.
The awards showcase the best campaigns, craft, projects, agencies, teams and individuals in the healthcare and pharma PR sectors.
Details:
www.prweek.com/article/1934...
The awards showcase the best campaigns, craft, projects, agencies, teams and individuals in the healthcare and pharma PR sectors.
Details:
www.prweek.com/article/1934...
Taylor Swift is entering her showgirl era this Friday, and, ahead of the release of her 12th studio album, KitchenAid is cheffing up a wishlist collab, combining some of the global pop star’s enchanted baked goods with its stand mixer.
The Life of a Baker: How KitchenAid crafted its Taylor Swift-inspired stand mixer ahead of TS12
The kitchen appliance brand partnered with MSL, WoW Studios, Manifest and OneMagnify to bring 12 sparkly orange stand mixers to life.
www.prweek.com
September 29, 2025 at 3:51 PM
Taylor Swift is entering her showgirl era this Friday, and, ahead of the release of her 12th studio album, KitchenAid is cheffing up a wishlist collab, combining some of the global pop star’s enchanted baked goods with its stand mixer.
In this week's Gen Zeitgeist, Bold Vision PR founder Erica Williams questions if trendjacking is a viable PR strategy for reaching Gen Z or just plain cringey.
www.prweek.com/article/1933...
www.prweek.com/article/1933...
Trendjacking: cringey or Gen Z gold?
Brands hopping on the latest trends for visibility need to do so with intention in order to resonate with Gen Z audiences, says Bold Vision PR’s Erica Williams.
www.prweek.com
September 25, 2025 at 2:43 PM
In this week's Gen Zeitgeist, Bold Vision PR founder Erica Williams questions if trendjacking is a viable PR strategy for reaching Gen Z or just plain cringey.
www.prweek.com/article/1933...
www.prweek.com/article/1933...
Global health officials are repudiating President Donald Trump’s unproven medical claim that Tylenol’s active ingredient, acetaminophen, is linked to autism.
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Global health officials repudiate Trump’s Tylenol-autism link
Experts from the WHO and other national health organizations emphasized that there is no conclusive evidence tying paracetamol, also known as acetaminophen, to autism or ADHD, despite President Trump’...
www.prweek.com
September 23, 2025 at 6:53 PM
Global health officials are repudiating President Donald Trump’s unproven medical claim that Tylenol’s active ingredient, acetaminophen, is linked to autism.
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"Boy, it's been a busy first 60 days.”
Mere weeks before Cracker Barrel Old Country Store changed its logo, igniting a wave of intense backlash against the chain of country-themed restaurant and gift stores, Bri Reynolds joined as its social media lead.
Mere weeks before Cracker Barrel Old Country Store changed its logo, igniting a wave of intense backlash against the chain of country-themed restaurant and gift stores, Bri Reynolds joined as its social media lead.
‘Boy, it’s been a busy first 60 days’: Cracker Barrel social lead reflects on backlash
Bri Reynolds joined Cracker Barrel just weeks before its logo change sparked intense backlash.
www.prweek.com
September 19, 2025 at 4:54 PM
"Boy, it's been a busy first 60 days.”
Mere weeks before Cracker Barrel Old Country Store changed its logo, igniting a wave of intense backlash against the chain of country-themed restaurant and gift stores, Bri Reynolds joined as its social media lead.
Mere weeks before Cracker Barrel Old Country Store changed its logo, igniting a wave of intense backlash against the chain of country-themed restaurant and gift stores, Bri Reynolds joined as its social media lead.
PRWeek and Boston University's inaugural #AI survey provides the biggest insights into the technology's use in PR yet produced, with perception still outpacing reality.
Explore the 2025 PRWeek and Boston University AI in PR Survey:
www.prweek.com/article/1932...
Explore the 2025 PRWeek and Boston University AI in PR Survey:
www.prweek.com/article/1932...
The 2025 PRWeek and Boston University AI in PR Survey
The inaugural AI survey provides the biggest insights into its use in PR yet produced, with perception still outpacing reality.
www.prweek.com
September 16, 2025 at 2:05 PM
PRWeek and Boston University's inaugural #AI survey provides the biggest insights into the technology's use in PR yet produced, with perception still outpacing reality.
Explore the 2025 PRWeek and Boston University AI in PR Survey:
www.prweek.com/article/1932...
Explore the 2025 PRWeek and Boston University AI in PR Survey:
www.prweek.com/article/1932...
The Carolina Panthers have fired a PR employee following a social media post he made about the killing of conservative activist Charlie Kirk.
Details:
www.prweek.com/article/1932...
Details:
www.prweek.com/article/1932...
Carolina Panthers fire PR employee over Charlie Kirk social media post
Charlie Rock, who served as a football communications coordinator with the NFL team, is the latest person to face firing for comments in relation to Kirk’s death.
www.prweek.com
September 11, 2025 at 7:43 PM
The Carolina Panthers have fired a PR employee following a social media post he made about the killing of conservative activist Charlie Kirk.
Details:
www.prweek.com/article/1932...
Details:
www.prweek.com/article/1932...
In this week's Gen Zeitgeist, Campus Multimedia school relationships manager Olivia Dooley urges brands to activate meaningful, in-person back-to-school campaigns on high school and college campuses this fall.
www.prweek.com/article/1931...
www.prweek.com/article/1931...
Brands need to go back to school to reach Gen Z — literally
Companies that activate meaningful, in-person back-to-school experiences will score big with Gen Z students this fall, says Campus Multimedia’s Olivia Dooley.
www.prweek.com
September 10, 2025 at 1:07 PM
In this week's Gen Zeitgeist, Campus Multimedia school relationships manager Olivia Dooley urges brands to activate meaningful, in-person back-to-school campaigns on high school and college campuses this fall.
www.prweek.com/article/1931...
www.prweek.com/article/1931...
The latest class of PRWeek’s 40 Under 40 highlights the best and brightest young talent that the PR industry has to offer.
Read the profiles of the newest members of this distinguished club leading the next generation of PR and marketing:
Read the profiles of the newest members of this distinguished club leading the next generation of PR and marketing:
Get to know PRWeek's 40 Under 40 class of 2025
PRWeek profiles the newest members of this distinguished club leading the next generation of PR and marketing.
www.prweek.com
September 9, 2025 at 2:37 PM
The latest class of PRWeek’s 40 Under 40 highlights the best and brightest young talent that the PR industry has to offer.
Read the profiles of the newest members of this distinguished club leading the next generation of PR and marketing:
Read the profiles of the newest members of this distinguished club leading the next generation of PR and marketing:
In this week's Gen Zeitgeist, University of North Carolina at Chapel Hill undergraduate student Lauryn Taylor breaks down how college graduates are ditching the job market for careers as content creators.
College graduates are ditching the job market for content creation
Amid layoffs and hiring freezes, creators like Katie Feeney, Lohanny Santos and Connor Wood are building their own careers online, says University of North Carolina at Chapel Hill’s Lauryn Taylor.
www.prweek.com
September 3, 2025 at 5:08 PM
In this week's Gen Zeitgeist, University of North Carolina at Chapel Hill undergraduate student Lauryn Taylor breaks down how college graduates are ditching the job market for careers as content creators.
Cracker Barrel removes ‘inclusion’ content from website — References to the company’s business resource groups for members of the LGBTQ+, Black, Hispanic and Latino and neurodiverse communities have been erased from the site.
Cracker Barrel removes ‘inclusion’ content from website
References to the company’s business resource groups for members of the LGBTQ+, Black, Hispanic and Latino and neurodiverse communities have been erased from the site.
www.prweek.com
August 29, 2025 at 1:45 PM
Cracker Barrel removes ‘inclusion’ content from website — References to the company’s business resource groups for members of the LGBTQ+, Black, Hispanic and Latino and neurodiverse communities have been erased from the site.
In this week's Gen Zeitgeist, @uncchapelhill.bsky.social recent graduate Tia Chawla explains how brands like Poppi are showing up on campuses this fall through sorority-targeted branded products and social media content, taking over #RushTok.
Brands wanna go Greek. Don’t you?
While brands like Bumble and Alani Nu are sponsoring student ambassadors, Poppi is expanding its on-campus presence by taking over RushTok, says UNC Chapel Hill graduate Tia Malika Chawla.
www.prweek.com
August 27, 2025 at 3:28 PM
In this week's Gen Zeitgeist, @uncchapelhill.bsky.social recent graduate Tia Chawla explains how brands like Poppi are showing up on campuses this fall through sorority-targeted branded products and social media content, taking over #RushTok.
PRWeek has revealed its Hall of Fame class of 2025 — The honorees will be celebrated at a gala dinner in New York City on November 20.
See who's in this year's class:
See who's in this year's class:
PRWeek reveals Hall of Fame class of 2025
The honorees will be celebrated at a gala dinner in New York City on November 20.
www.prweek.com
August 21, 2025 at 2:40 PM
PRWeek has revealed its Hall of Fame class of 2025 — The honorees will be celebrated at a gala dinner in New York City on November 20.
See who's in this year's class:
See who's in this year's class:
In this week's Gen Zeitgeist, Morgan State University's Addis Romero addresses the latest brand campaign crisis: E.l.f. Beauty's partnership with comedian Matt Rife, and questions if brands are prioritizing reach over reputation?
www.prweek.com/article/1929...
www.prweek.com/article/1929...
Are brands prioritizing reach over reputation?
Brands, like E.l.f. Beauty, need to research the influencers they partner with, or face the consequences, says Morgan State University’s Addis Romero.
www.prweek.com
August 20, 2025 at 3:17 PM
In this week's Gen Zeitgeist, Morgan State University's Addis Romero addresses the latest brand campaign crisis: E.l.f. Beauty's partnership with comedian Matt Rife, and questions if brands are prioritizing reach over reputation?
www.prweek.com/article/1929...
www.prweek.com/article/1929...
Newsmaker: Hannah Wong, OpenAI's first chief communications officer, communicates clarity in times of crisis for the world’s most valuable hashtag #AI startup.
Read the full profile:
www.prweek.com/article/1929258/openais-hannah-wong-offers-clarity-ai-cacophony
Read the full profile:
www.prweek.com/article/1929258/openais-hannah-wong-offers-clarity-ai-cacophony
OpenAI’s Hannah Wong offers clarity from AI cacophony
The CCO of the AI giant focuses on product education over brand buzz.
www.prweek.com
August 19, 2025 at 1:11 PM
Newsmaker: Hannah Wong, OpenAI's first chief communications officer, communicates clarity in times of crisis for the world’s most valuable hashtag #AI startup.
Read the full profile:
www.prweek.com/article/1929258/openais-hannah-wong-offers-clarity-ai-cacophony
Read the full profile:
www.prweek.com/article/1929258/openais-hannah-wong-offers-clarity-ai-cacophony
In this week's Gen Zeitgeist, PRWeek editorial intern Sabrina Oliveri gives her analysis on why Travis Kelce, Kansas City Chiefs tight end and romantic partner to popstar Taylor Swift, is not just a football trophy boyfriend.
www.prweek.com/article/1928...
www.prweek.com/article/1928...
Travis Kelce is not just a football trophy boyfriend
The Kansas City Chiefs tight end is building his own brand and personality outside of the NFL and his superstar girlfriend, says PRWeek editorial intern Sabrina Oliveri.
www.prweek.com
August 13, 2025 at 4:23 PM
In this week's Gen Zeitgeist, PRWeek editorial intern Sabrina Oliveri gives her analysis on why Travis Kelce, Kansas City Chiefs tight end and romantic partner to popstar Taylor Swift, is not just a football trophy boyfriend.
www.prweek.com/article/1928...
www.prweek.com/article/1928...
Petunia, the canine champion of the 2025 World’s Ugliest Dog Contest, may look “ruff” to some, but not to Mug Root Beer.
www.prweek.com/article/1928...
www.prweek.com/article/1928...
Meet Mug Root Beer’s new mascot: The world’s ugliest dog
The PepsiCo-owned root-beer brand, which sponsored the World’s Ugliest Dog Contest, is launching limited-edition cans replacing its classic Bulldog with the winning pup.
www.prweek.com
August 12, 2025 at 4:58 PM
Petunia, the canine champion of the 2025 World’s Ugliest Dog Contest, may look “ruff” to some, but not to Mug Root Beer.
www.prweek.com/article/1928...
www.prweek.com/article/1928...
In this week's Gen Zeitgeist, Sabra Strategies' Sloan Wyatt explains how American Eagle missed the mark with Gen Z on its Sydney Sweeney campaign by advertising sex, but forgetting to be real.
www.prweek.com/article/1927...
www.prweek.com/article/1927...
Sex isn't a strategy, it's a tactic
American Eagle missed the mark with Gen Z on its Sydney Sweeney campaign by advertising sex, but forgetting to be real, says Sabra Strategies’ Sloan Wyatt.
www.prweek.com
August 7, 2025 at 4:25 PM
In this week's Gen Zeitgeist, Sabra Strategies' Sloan Wyatt explains how American Eagle missed the mark with Gen Z on its Sydney Sweeney campaign by advertising sex, but forgetting to be real.
www.prweek.com/article/1927...
www.prweek.com/article/1927...