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PPC Land
@ppc.land
140 followers 9 following 11K posts
News publication focused on updates about adtech, online marketing, advertising and programmatic ads.
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PubMatic partners with Kontext for AI chatbot advertising #PubMatic #Kontext #AIChatbots #DigitalAdvertising #ProgrammaticAdvertising
PubMatic partners with Kontext for AI chatbot advertising
PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
ppc.land
December 13, 2025 at 8:23 PM
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Google Analytics session attribution confusion spreads among professionals #GoogleAnalytics #MarketingProfessionals #DigitalMarketing #Analytics #DataDriven
Google Analytics session attribution confusion spreads among professionals
Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.
ppc.land
December 13, 2025 at 8:10 PM
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Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies #Google #AIMax #Attribution #DigitalMarketing #SearchTerm
Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies
Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
ppc.land
December 13, 2025 at 8:01 PM
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Dutch authority reprimands Takeaway for Google Analytics data transfers #DataPrivacy #GoogleAnalytics #Takeaway #Netherlands #DataProtection
Dutch authority reprimands Takeaway for Google Analytics data transfers
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
ppc.land
December 13, 2025 at 3:01 PM
ppc.land
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement #SponsoredProducts #RetailMedia #AdPlacement #DynamicAds #PPC
Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
ppc.land
December 13, 2025 at 2:06 PM
ppc.land
French digital marketing sector drives €14.4bn economy with 310,000 jobs #MarketingDigital #Publicité #ÉconomieNumérique #Innovation #Marketing
French digital marketing sector drives €14.4bn economy with 310,000 jobs
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
ppc.land
December 13, 2025 at 1:49 PM
ppc.land
IAB Tech Lab releases CTV ad format standards for public comment #CTV #AdFormats #ProgrammaticAdvertising #IABTechLab #ConnectedTelevision
IAB Tech Lab releases CTV ad format standards for public comment
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
ppc.land
December 13, 2025 at 1:44 PM
ppc.land
November retail sales rise 4.53% as holiday spending meets forecast #RetailSales #HolidayShopping #CyberMonday #ConsumerTrends #EconomicGrowth
November retail sales rise 4.53% as holiday spending meets forecast
CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.
ppc.land
December 13, 2025 at 1:35 PM
ppc.land
Unapproved peptides ads surge 208% as marketplaces see 276% sales growth #Peptides #HealthRisk #SocialMediaMarketing #Ecommerce #AdRegulation
Unapproved peptides ads surge 208% as marketplaces see 276% sales growth
LegitScript data reveals explosive growth in problematic peptides advertising across social media, e-commerce, and online ads from 2020-2025 as enforcement remains light.
ppc.land
December 13, 2025 at 1:26 PM
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Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026 #SocialMedia #DigitalMarketing #AIFuture #Advertising #MarketingTrends
Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026
Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.
ppc.land
December 13, 2025 at 1:17 PM
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Google launches Nano Banana Pro image model for advertising #GoogleAds #ImageGeneration #NanoBananaPro #Advertising #DigitalMarketing
Google launches Nano Banana Pro image model for advertising
Google introduces Nano Banana Pro, built on Gemini 3 Pro, bringing advanced image generation to Google Ads with multilingual text rendering and enhanced creative controls.
ppc.land
December 13, 2025 at 11:03 AM
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Google tests AI article summaries for select publishers amid traffic concerns #Google #AI #ArtificialIntelligence #ContentMarketing #DigitalMedia
Google tests AI article summaries for select publishers amid traffic concerns
Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.
ppc.land
December 13, 2025 at 10:49 AM
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Meta settles Nigerian privacy case for $32.8 million #Meta #Privacy #Nigeria #DataProtection #BehavioralAdvertising
Meta settles Nigerian privacy case for $32.8 million
Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.
ppc.land
December 13, 2025 at 10:39 AM
ppc.land
Netherlands raises serious concerns about EU Digital Omnibus privacy changes #DigitalPrivacy #GDPR #DataProtection #EURegulation #PrivacyConcerns
Netherlands raises serious concerns about EU Digital Omnibus privacy changes
Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
ppc.land
December 13, 2025 at 10:36 AM
ppc.land
Pinterest acquires tvScientific to expand into connected TV advertising #Pinterest #tvScientific #ConnectedTV #Advertising #DigitalMarketing
Pinterest acquires tvScientific to expand into connected TV advertising
Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
ppc.land
December 12, 2025 at 7:54 PM
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YouTube TV launches genre-based plans with sports focus in 2026 #YouTubeTV #StreamingServices #SportsStreaming #ESPN #NFL
YouTube TV launches genre-based plans with sports focus in 2026
YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.
ppc.land
December 10, 2025 at 9:00 PM
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Google Search Console adds weekly and monthly aggregation views #GoogleSearchConsole #SEO #DigitalMarketing #DataAnalytics #WebPerformance
Google Search Console adds weekly and monthly aggregation views
Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.
ppc.land
December 10, 2025 at 8:52 PM
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Google expands customization features as publisher partnerships enter AI era #Google #Customization #AI #Publishing #DigitalMarketing
Google expands customization features as publisher partnerships enter AI era
Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.
ppc.land
December 10, 2025 at 8:42 PM
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GenAI app spending hits $824 million as marketers adopt AI agents #GenAI #AIAdvertising #MarketingTrends #MobileMarketing #AdSpend
GenAI app spending hits $824 million as marketers adopt AI agents
AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.
ppc.land
December 10, 2025 at 8:39 PM
ppc.land
YouTube expands A/B testing to include titles alongside thumbnails #YouTube #ABTesting #VideoMarketing #ContentCreation #DigitalMarketing
YouTube expands A/B testing to include titles alongside thumbnails
YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.
ppc.land
December 10, 2025 at 6:34 AM
ppc.land
Google AdSense automates Offerwall optimization with machine learning #GoogleAdSense #MachineLearning #OfferwallOptimization #DigitalMarketing #Advertising
Google AdSense automates Offerwall optimization with machine learning
Google AdSense announces December 10 automatic enrollment in Offerwall optimization, using machine learning to boost revenue 8.15% and conversions 10.2% over manual metering.
ppc.land
December 10, 2025 at 6:20 AM
ppc.land
CMA opens investigations into eight firms over online pricing practices #CMA #ConsumerRights #DripPricing #OnlinePricing #HiddenFees
CMA opens investigations into eight firms over online pricing practices
UK regulator launches first enforcement actions under new consumer powers targeting drip pricing and hidden fees across ticketing, fitness, and retail sectors.
ppc.land
December 10, 2025 at 6:03 AM
ppc.land
Uber launches Intelligence insights platform powered by LiveRamp clean room #Uber #DataInsights #Advertising #LiveRamp #IntelligencePlatform
Uber launches Intelligence insights platform powered by LiveRamp clean room
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
ppc.land
December 9, 2025 at 9:20 PM
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud #Nielsen #AmazonDSP #MarketingCloud #AudienceSegmentation #DigitalMarketing
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
ppc.land
December 9, 2025 at 9:12 PM
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AI-generated reviews surge over 1,000% on Temu and Shein platforms #AIReviews #Temu #Shein #DigitalMarketing #Ecommerce
AI-generated reviews surge over 1,000% on Temu and Shein platforms
Temu shows 1361% increase in AI reviews from 2022 to 2025 while Shein sees 1569% rise from 2018 to 2024, according to Originality.ai detection analysis.
ppc.land
December 9, 2025 at 9:02 PM