Castle spiral staircases weren't designed to make it easier for right handed swordsmen to defend.

Women in *England* convicted of witchcraft were hanged not burnt.

Body snatching wasn't illegal

Plus a hefty chunk of spend is on brand and that has a tendency to be aspirational/make those commissioning it look good to their peers or press so tends younger.

Probably all sorts of other things going on in different segments. Marketing was an odd world.

There's also areas like broadband were the economics of the incumbents is dependent on pensioners who have been paying £70 pm for 60 Meg for the last 10 years so no-one is willing to market heavily in that area as they all lose.

In my experience, pre-covid, we saw the highest response rates amongst the older cohorts. They also tended to buy lower margin products and have a higher returns rate. So lower ROI and lower spend.

Really annoyed me for some reason.

Nonsense. Overwhelming majority of trade paint goes to commercial projects and they do care.

Decorating a business is disruptive so you want durable paint that maximizes the time until you need to re-paint.

Also don't be cheap with brushes.

Morning,

There was a TV bio of the Lt Col starring Jim Broadbent. Someone has helpfully uploaded it to YouTube
youtu.be/mqMrXBKSBxE?...

History rage, History Hack, History is sexy, Killing time all good history pods.

En Clair, Power corrupts are really interesting if on hiatus.

Rocking out priors may also interest some

Thanks, it didn't seem likely to be a standard thing but thought I'd ask. So many weird things happened... Thanks for taking the time to reply

Sorry to bother you...I was listening to a podcast on the decommissioning of chemical weapons and the guest mentioned that Mustard Gas had been found at some old Aux unit bases... Is this something you've come across?

A bit of summer sunshine...
youtu.be/_RX_b4LFY08?...

Historians who are quite chatty are
Alex Churchill
Kate Jamieson
Nathan Amin
Lindsey Fitzharris
Fake history hunter
Marina Amal

Alex & Lindsey have a number of starter packs if you want to find many more historians...

About 8 yards out, nicely taken but would you'd be upset if an international player hadn't scored...

I assume you've seen this but if not...
blueskydirectory.com/starter-pack...

History rage. Historians rant about why what everyone knows about their area is wrong.
e.g.

sphinx.acast.com/p/open/s/646...

Florida's share of court cases against insurers?

My guess would be internal politics, loyalty cards provided useful data when most transactions were cash/cheques but not so relevant now. In my experience the % of people whose behaviour can be changed by loyalty programmes provide less £ than the cost. However those paid to analyse want all data

It feels like there is a distinction between those with an emotional link to the consumer (Oasis / football clubs etc) and standard consumer transactions. Almost no-one would accept TM behaviour from an airline but for your favourite band

I work in Wilmslow, the disparity between the wealth in the shops and cars on the road, compared to the state of the public realm is stark.